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This page last updated on 20 February 2021

Reusable Face Masks Soar in Online Popularity During Recent UK Lockdown

A new report by leading face mask brand SmartCover has reveals reusable face masks have soared in online popularity during the latest lockdown. The analysis of online news and social media sentiment in the UK highlights that the public's engagement with reusable face mask topics online has increased significantly in the last 3 months, compared to the previous period.

While both reusable and disposable face mask related topics are trending, the SmartCover analysis reveals that during the 3rd Government imposed lockdown, the total number of reusable face mask mentions were almost double disposable mask related ones.

Sentiment analysis of online news and social media indicates a reluctant attitude towards disposable masks, with only 8% of total mentions positive, compared to 61% of positive sentiment mentions for reusable face masks.

This is supported by the fact the top hashtags and emojis have also reveal increased awareness on single use masks.

The social listening analysis reveals the top hashtags and emojis used in the UK in relation to reusable and disposable face masks. The "face with medical mask" emoji was the top result with 25% of mentions, while the:- "folded hands" emoji, another top result (5%), is an indicator that people are encouraging the use of reusable masks.

The "grinning squinting face" was the most used with disposable mask terms, with 40% of total mentions, equally popular as the "pleading face" emoji, which grew in popularity as people started encouraging each other to consider reusables.

The study highlights a general increase in the public's consciousness about the downsides of single use masks, with some of the most popular hashtags identified:- #choosetoreuse, #ecofriendly, #washable or #reusebeatssingleuse, touching on environmental concerns. Of the top 10 most used emojis with disposable face mask terms, 90% were in a negative context.

It also appears that Twitter is leading platform for reusable face mask supporters. Engagement on reusable face mask terms increased over 2,000 times in the last 3 months, compared to the previous period. Twitter has been largely responsible for this increase, with 75% of mentions coming from the social media platform, followed by newspapers and online news, at 11% and 7%, respectively.

Matteo Grassi, CEO of Viceroy Group, parent company to SmartCover, said:- "We're seeing increased interest in reusable face masks, and it's encouraging to see the UK public's activism in this respect and their awareness on the environmental impact of single use face masks. We hope more people consider the reusable alternative where possible, always making sure that safety certifications are being met."

Total UK cases Covid19 cases in and around Liverpool City Region

THE total number of UK Coronavirus (Covid19) infections that have been laboratory confirmed, within the UK, has risen by:- 10,406 cases and the total number now stand at:- 4,105,675 that includes tests carried out by commercial partners which are not included in the 4 National totals.

The total number of Covid19 associated UK fatalities added to the total, was sadly reported to be:-
445 within 28 days of positive test, according to the Department of Health. The total number of deaths of people who have had a positive test result confirmed by a Public Health or NHS laboratory is:- 120,365, within 28 days of positive test. Deaths with Covid19 on the death certificate:- 129,498.

The number of Covid19 patients currently in UK Hospitals:-
18,462. The current number of Covid19 patients currently in mechanical ventilation beds in UK Hospitals:- 2,469 Daily number of Covid19 patients admitted to UK Hospitals:- 1,492.

In England, there are a total of:- 3,596,965 confirmed cases. North West - total of:- 565,273 confirmed cases.

The number of laboratory confirmed cases within the Liverpool City Region are as follows:-


Area and number of confirmed cases:- Risen by:-

Liverpool City Region
Nation Lockdown

National UK Restrictions

Liverpool, 46,601 confirmed cases.


Halton, 11,420 confirmed cases.


Knowsley, 16,739 confirmed cases. 25
Sefton, 22,829 confirmed cases.


St. Helens, 16,074 confirmed cases.


Wirral, 23,366 confirmed cases.


Colour Key:- 0  1 to 10 11 to 20 21 to 30  31 to 40 41 to 50 51 to 100 100 to 199 200 & over  

The number of laboratory confirmed cases within Local Authorities around the Liverpool City Region, since start of the Pandemic, are as follows:-


 Blackburn with Darwen, 16,867 confirmed cases.

8,741 confirmed cases.

23,667 confirmed cases.

15,955 confirmed cases.

 Cheshire East,
19,369 confirmed cases.

 Cheshire West and Chester,
20,253 confirmed cases.

91,071 confirmed cases.

49,007 confirmed cases.

21,253 confirmed cases.

12,587 confirmed cases.

19,425 confirmed cases.

 Salford, 21,327 confirmed cases.

19,007 confirmed cases.

16,555 confirmed cases.

15,353 confirmed cases.

16,732 confirmed cases.

26,736 confirmed cases.

Total UK people who have received vaccination

1st Dose 2nd Dose
17,247,442 604,885
Jab Stats correct as of 19 February 2021
The vaccination programme began on 8 December 2020 with people receiving the vaccine developed by Pfizer / BioNTech, and people began receiving the Oxford University / AstraZeneca vaccine from 4 January 2021. Both vaccines are given as 2 doses, at least 21 days apart, for a full vaccination course.

Daily reported Covid19 deaths are now measured across the UK as deaths that occurred within 28 days of the 1st laboratory confirmed positive Covid19 test.   Daily and cumulative numbers of Covid19 patients admitted to Hospital. Data are not updated every day by all 4 nations and the figures are not comparable as Wales include suspected Covid19 patients while the other nations include only confirmed cases.


The latest R number is estimated at:- 0.6 to 0.9 with a daily infection growth rate range of:- -6% to -3%, as of 19 February 2021.

Previous 24hr Data

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