born actor Keith Chegwin was on home ground on 16 February 2009.
The well know television presenter was in town to open the new
Liverpool ONE Tesco Store and at 6:45am 'on the dot'
he arrived in advance to unload his car. The star should be
used to early mornings after being on ITV's 'GMTV Today' and 'Saturday Superstore' to name a just a few of
the many early morning shows he has hosted. Not surprising
when he arrived at the new store wide eyed and very lively. "I am ready to go... Where is my uniform?" he said
to store staff, as he bounced out of his car with a massive smile.
In one hand a PA system and the other a microphone. Keith is
well known for his humour and being cheerful, but at that time in
the morning, it took everyone by surprise. After he parked up,
he was quickly briefed, told he would also be helping staff and
handed a Tesco Store uniform. As the clock ticked to opening
time Keith rallied the staff and also took a look around the store,
lending a hand from time to time. Then 8am came and the public
started to come in slowly; Keith quickly got things buzzing.
Then came the official opening at 10am.
With store manager
Peter Green, Radio City and representatives from The Make A Wish
Foundation, Keith proceeded to cut the ribbon. He also
presented a £1,000 donation from the Tesco Charity Trust Fund to the
Make A Wish Foundation. Then to keep things moving, Keith 'helped' staff by stacking shelves, 'helping'
customers and working on the "Chegout". He also
gave one lucky customer the chance to win £1000 in Tesco giftcards
with his "Cheggers Checkout Challenge" game. Not
forgetting to get many of the staff and customers dancing in the
aisles. "Keith, you are a fantastic role model for all
Liverpudlians and we hope you enjoyed the day as much as our
customers and our staff did. Thanks for making the day so
lively..!" said store manager Peter Green.
to see more of our photographs taken at the opening event. To see a
larger version of the video click
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