something you shouldn't?
THE Child Exploitation
and Online Protection (CEOP) Centre has created a new
interactive film, First to a Million, which focuses on young
people who post video content to sites like YouTube,
highlighting how quickly things can spiral out of control and
where they can get help if it does.
Research shows that 88% of self-generated, sexually explicit
online images and videos of young people are taken from their
original location and uploaded onto other websites. It also
highlights that one in four children, when upset by online risk,
choose to ignore the problem and hope that it will go away. The
study showed that only 15% reported problems when it related to
sexual imagery and only 9% reported when it related to bullying.
Since inception, CEOP has seen an increase in young people
sharing sexual pictures and video content of themselves amongst
their peer group. More than 1 in 5 (22%) of reports received by
CEOP from industry in 2011/12 related to the distribution of
self-generated indecent images. There are very real risks with
this activity by young people, from bullying to the sharing of
these images among sex offenders.
CEOP are launching this resource at Hillside Hight School in
Bootle, Merseyside, on 1 November 2012 alongside local CEOP
Ambassadors and Merseyside Police. They will be blogging and
tweeting to highlight young people's experiences and stories.
You can follow their activities on the Thinkuknow blog, via @CEOPUK
and #first2amilion on Twitter and the ClickCEOP Facebook fan
First to a Million follows a group of teens in their battle to
reach a million views online through their increasingly
outrageous films. At each step the viewer gets to choose what
the characters do next, teaching teenagers how easy it is to
make the wrong choices.
This interactive film features popular teenage pranks going
wrong and includes scenes that highlight the trend of uploading
sexual content to social networking sites or sending via text
Aimed at 13 to 18 year olds, it shows what young people can do
and where they can go for help if they've shared something they
Jonathan Baggaley, Head of Education at CEOP said:-
"Pictures and videos can now be shared online in an instant and
even on the move by young people. It's very easy to upload
something you'll regret later without thinking and run into all
sorts of problems. We know that young people in these situations
often don't know where to turn for help when things have gone
wrong. It's important they don't feel isolated or alone when
this happens. This film shows young people how easy it is to
share something you shouldn't, how to make the right choices and
where to go for help if you run into problem."
CEOP have published the film, produced by Wilder Films, on to
their YouTube channel and have worked with Microsoft to create
an app for the new Windows 8 store. Accompanying resources for
practitioners working with young people can also be found on the
Detective Superintendent Tim Keelan, who oversees Merseyside
Police's public protection unit, said:- "I am delighted
that First to a Million is being shown to young people here on
Merseyside as the messages it carries are really important.
Photos and other personal information about you are so easy to
share now at the touch of a button that people don't always
think of the consequences first. What you might think is just a
flirty picture to your boyfriend or girlfriend, can easily end
up being seen by lots of other people including your family,
someone at school or a complete stranger. Once you hit 'send'
you can't get that photo or video back and if it goes to the
wrong person it could lead to you not only being very
embarrassed but also becoming the target of bullying,
intimidation or, in the hands of a stranger, pressure to share
even more personal information and images of yourself. It is
important that young people not only know how to avoid getting
into this situation in the first place but also who to turn to
for help if they do. By taking to the road with this video and
visiting schools across the country publicising it, CEOP are not
only educating young people but also people like the police, the
schools and children's parents about tackling this new online
If your child is being bullied they can seek peer support from
If a child has sent or received a picture or video of this
nature, they can get help. They can talk to a trusted adult,
Childline on:- 0800 1111 and
childline.org.uk or report
to CEOP at:-
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