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News Report Page 21 of 35
Publication Date:- 2018-10-03
News reports located on this page = 3.

Liverpool City Region Combined Authority Adopts Culture and Creativity Strategy

AT the meeting of the Liverpool City Region Combined Authority, on 10 march 2018, it has agreed to adopted a Culture and Creativity Strategy setting out the City Region's approach to boosting cultural activities and creativity over the next 30 years.

Developed following extensive consultation across the City Region's 6 boroughs, the Strategy outlines 3 key aims:-

► Expanding and promoting the existing cultural and creative offer as a core part of a growing visitor economy alongside more targeted creative social intervention.

► Developing a supply chain for talent and harnessing the Region's strengths as a 'pool of talent' with pathways into the creative sectors.

► Sustaining and enhancing economic growth through culture and creativity; recognising and investing in culture and creativity as major drivers in the visitor economy and creative industries, and as catalysts to achieve positive outcomes in wellbeing, health, education, cohesion and the future world of work.

Building on the Combined Authority's previous investment in culture, including:- ₤5 million from the Single Investment Fund to support cultural events in 2017 and 2018, the Combined Authority also approved an annual budget of ₤300,000 from the Mayoral Priority Budget, to support a range of events.

Under the 1% for Culture initiative, the Combined Authority will become the 1st in the UK to commit the equivalent of at least 1% of its annual ₤30 million devolution funding from government, ₤300,000 per year, to support cultural activities.

These activities will include:-

► ₤200k to support a Borough of Culture programme.

► ₤30k allocated for the Liverpool City Region Cultural Awards. Additional funding will be acquired for the awards through developing sponsorship opportunities.

► ₤70k allocated for the development and delivery of Region wide events (themed to celebrate and highlight the City Region)

Speaking about the strategy, Steve Rotheram, Liverpool City Region Metro Mayor, said:- "In my manifesto I talked about the value of culture to the success of the Liverpool City Region. I believe that culture and creativity are integral to our international profile and brand and integral to achieving the vision for a prosperous, fair and desirable place to live, work and invest. We are about to experience a fantastic year to celebrate the 10th Anniversary of Liverpool's European Capital of Culture. The commitment of the City, to culture, has been significant and once again will shine the spotlight on our City and City Region. I really welcome a long term Culture and Creativity strategy to help us all to work in partnership and ensure that culture continues to be the valuable catalyst and contributor for social and economic growth"

Phil Redmond, Chair of the Liverpool City Region Cultural Partnership, said:- "The world is forever changing and no one is ever sure that the future will look like, especially the future world of work. Currently, change is probably happening at a faster pace than has even been seen before. That is why culture is so important. It's what binds us all together. It's the sum of all our creativity and the catalyst for change. But change needs to be managed and therefore needs a strategy that addresses the world of work. In the 21st Century how will the work life balance shift and how can culture, as the catalyst for change, help us to understand far reaching and rapid change? How will it help us to become flexible and adaptable? This requires a collective act. To remember our shared past, present and future; our collective culture. To remember where we came from. Remember what we already have. But above all, remember that the best is yet to come."

Councillor Phil Davies, Leader of Wirral Council, and Combined Authority Portfolio Holder for Economic Development and Culture, said:- "As the Combined Authority Lead for Economic Development and Culture, I have been determined to develop an ambitious and long term strategy to further enhance the Liverpool City Region's culture and creative sector. This sector is an essential driver in stimulating creative entrepreneurialism and is also instrumental in generating substantial growth for local, Regional and national economies. Over the last few months we have spoken to hundreds of local people, groups and organisations in the creative sector who told us what they valued about culture, what was important to them, and what their ideas were for improving what we do. I am proud that this ambitious strategy captures those views and creates an important framework for delivering our exciting plans for growing the culture and creative sector across the Liverpool City Region."

Contribution of culture to Liverpool City Region economy:-

► For every ₤1 of Local Authority investment, ₤11.14 of economic impact is generated in the Liverpool City Region.

► Major arts organisations funded by the City bring in ₤32 million to the Liverpool City Region and support over a thousand jobs.

► Wider Liverpool City Region Arts organisations bring additional tens of millions into the City Region with in excess of ₤60m GVA.

► The visitor economy is also the 2nd biggest contributor to the Liverpool City Region's economy worth ₤4.3bn.

Mersey Ferries to celebrate Capital of Culture milestone with stellar line up of 2018 cruises and events

MERSEY Ferries has launched new Beatles Tribute Cruises alongside the return of the popular Summer Evening Cruises and Who Dunnit Cruises, as Liverpool prepares to celebrate a decade since Capital of Culture

Mersey Ferries has announced a spectacular programme of Summer Evening Cruises and Special Cruises for 2018 as the City of Liverpool gears up for a year of celebration to mark ten years since being European Capital of Culture.

With a year-long programme of inspirational events being planned throughout the City, thousands of visitors will also get the chance to experience the City's heritage on the River Mersey in 2018 with a record number of cruises and activities in this year's Mersey Ferries programme.

Following the success of last year's Summer Evening Cruises, another 14 cruises have been scheduled to take place between May and September featuring live entertainment from a range of talented local artists. Running for 2 hours, each cruise also features a fully licensed bar and stunning views of the Liverpool and Wirral waterfronts for ₤14.95 per person.

Visitors will also have the chance to get another taste of Liverpool's famous Fab Four on the water this year with the return of the Beatles Tribute Cruises in April, July and August. Three fun filled cruises, priced at ₤20 per ticket, will set sail with passengers able to enjoy fantastic performances from one of Merseyside's best cover bands; Paperback Writers, The Beatles Experience.

Gary Evans, from Mersey Ferries said:- "There's a huge focus on Liverpool's cultural agenda in 2018; the 10th anniversary year of the European Capital of Culture; so our programme of cruises and events this year has been specially created to help celebrate a really significant milestone in this City's history. We wanted to offer something unique and memorable with every cruise, so we've tried to come up with a programme that really has something for everyone. What better way to celebrate Liverpool's heritage than to experience the spectacular views of Liverpool's waterfront whilst enjoying a themed cruise on the River Mersey."

Mersey Ferries' Special Themed Evening Cruises paying tribute to some of the greatest music legends of all time have also been announced and will be taking place between June 2018 to  September 2018. The Making of MoTown musical tribute, that will take place on 23 June 2018, recreating the style, music and energy of the MoTown era; whilst on 22 September 2018, Gimme! Gimme! Gimme! ABBA on the Mersey is set to impress Merseyside's dancing queens. Tickets for both shows are priced at ₤18 per person.

History-lovers can also experience the fascinating Manchester Ship Canal Cruise, which offers a North West day out to remember from April to October 2018. The relaxing journey along the inland waterway allows passengers to take in the spectacular scenery and enjoy a journey through time taking in the historic buildings, industrial landscape and beautiful countryside.

Visitors with a penchant for excitement will love the Who Dunnit Cruises, which will return between April 2018 to October 2018. Passengers will have fun trying to solve a case that unfolds before their eyes whilst sailing along the River Mersey, with a light supper of homemade scouse and a licensed bar open along the way, with tickets priced at ₤25 per person.

For information on Mersey Ferries' full programme of summer activities, visit:- MerseyFerries.Co.UK or to book, call the Ticket Office on:- 0151 330 1003 or visit any 1 of Merseytravel Terminals.

Liverpool City Region Combined Authority Launches Plan to Increase Apprenticeships

AS part of National Apprenticeships Week, Liverpool City Region has published its Apprenticeship Growth Plan setting out how it will increase the number of apprenticeships over the next 3 years. The plan sets out the City Region's aspiration to deliver 20,000 apprenticeships per year by 2020.

This ambitious target is in spite of figures showing a sharp fall in the number of apprenticeship starts nationally, following the introduction of the funding reforms, including:- the Government's flagship Apprenticeship Levy policy. The number of national starts dropped by 41%; a fall of 111,000 new starters; in the 1st 6 months since the introduction of the funding reforms.

Councillor Ian Maher, Leader of Sefton Council and Combined Authority Portfolio Holder for Skills, said:- "Ensuring that local people have the skills needed to be successful is vital both for their future prosperity and that of the City Region as a whole. Apprenticeships are a hugely important part of that process and we intend to ensure that many more are available across our City Region. As a Combined Authority, we commissioned this plan to create the right environment to grow the volume and breadth of apprenticeships available locally. The plan sets out how we will support Colleges and providers to better respond to local skills needs and support more employers to understand and access high quality and relevant provision."

Steve Rotheram, Liverpool City Region Metro Mayor, said:- "This plan sets out how we will work with our partners, including Colleges, other training providers and employers, to increase the range of gold standard and degree level apprenticeships available in the City Region. We are broadly supportive of reforms of apprenticeships but there are clearly issues with the Apprenticeship Levy which is simultaneously costing businesses more and delivering fewer apprenticeships. We need Government to be more flexible. For example, I have repeatedly lobbied Government to allow us to use residual local apprenticeship levy to increase the number of apprenticeships, by providing us with the flexibility to design opportunities to address skill shortage areas and respond to employer demand. Even though these initiatives would not have cost the Government a single penny, my appeals to date have been steadfastly refused."

The Plan aims to improve the way the apprenticeship system and reforms work for the City Region and sets out a vision for apprenticeship growth through:-

Increasing the volume of apprenticeships opportunities available.

Expanding the diversity of frameworks and standards available to residents and employers.

Improving an apprentice's ability to progress to higher qualification levels including degrees.

Developing a higher standard of quality for apprenticeships offered and delivered.

The key actions to drive apprenticeship programme performance locally include:-

► The Combined Authority will explore alternative sources of funding for the Apprenticeship Hub to provide greater stability and allow it to take the lead on the implementation of the Apprenticeship Growth Plan;

► The Combined Authority will launch an Apprenticeship Pledge to gain commitment to apprenticeship growth from public and private sector employers, Colleges and providers and other stakeholders;

► The Liverpool City Region Local Enterprise Partnership will facilitate greater employer engagement in the planning and delivery of apprenticeships;

► The Combined Authority will continue to lobby Government as part of ongoing devolution discussions to retain unallocated levy funding within the Liverpool City Region;

► The Combined Authority will seek to commission a capacity building fund via European Social Fund (ESF) to support Colleges and providers based in the City Region to establish provision of new standards, test new markets or deliver different sector subject areas than they have previously delivered to City Region residents, to enhance the breath of provision available locally; and

► The Combined Authority will seek to commission, via ESF, a Quality Improvement Fund, providing a package of support for Colleges and providers to improve the quality of apprenticeships.

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