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BTR Liverpool Santa Dash Chosen For National TV Campaign

THE 15th Annual BTR Liverpool Santa Dash has been named as the official fundraising event partner in a new national festive campaign. National Television Station Channel 5, on Thursday, 8 November 2018, announced details of Britain's very 1st fundraising event for animal charities. Help The Animals at Christmas will be raising awareness and funds for 5 incredible UK animal charities, to help the animals that can't help themselves. The campaign will be showcasing the work of:- RSPCA, Scottish SPCA, Blue Cross, The Donkey Sanctuary and Wildlife Aid Foundation.

Help The Animals at Christmas will culminate with a new live show, on Friday, 21 December 2018, broadcast live on Channel 5, from Salford's Media City. Presenters already confirmed for the live show are:- comedienne Susan Calman, and television personalities Gabby Roslin, John Thomson and Michael Underwood. Jeremy Vine's Storm Huntley will also be on hand to manage the live social media hub.

The show will feature special episodes of Channel 5 favourites, which have teamed up with 1 of the 5 charities to highlight their amazing work, they are Ben Fogle's New Lives in the Wild, The Yorkshire Vet, The Dog Rescuers with the cast of Neighbours, and Jo Brand's Kitten Rescue.

The BTR Liverpool Santa Dash, on Sunday, 2 December 2018, has been specially chosen by Channel 5's Help The Animals, at Christmas campaign, as its official fundraising event partner.

Santas taking part in the UK's biggest festive fun run are invited to support the campaign and 5 animal and welfare charities by raising cash while they dash.

The festive spectacular is highly regarded as Liverpool's kick start to Christmas, with up to 10,000 red, blue and mini Santas taking part. Special Guests and Channel 5 film crews will be present on the day, to join in the Santa Dash fun, and footage will be broadcast as part of the special programme.

Santas will gather on the start line at Pier Head Liverpool, part of the City's iconic UNESCO World Heritage Site, with the fun run starting at 9.30am. The route takes Santas through the City Centre, before crossing the finish line outside Liverpool Town Hall on Dale Street where they will be greeted by festive characters and 'real' snow.

This will be followed by the 1K Mini Dash for under 12's. It starts in Castle Street at approximately 11am after all participants in the main Santa Dash have completed the course. Mini Santas will also enjoy the same festive finish line, at Liverpool's Town Hall.

1st staged in 2004, the BTR Liverpool Santa Dash was created by BTR Liverpool Race Director Alan Rothwell.

The event has since continued to grow in popularity. 3 years later, the festive fun run was expanded to include the 1K Mini Dash for under 12's, followed by the introduction of blue Santa suits in 2010 by public demand.

For the 1st time in the event's 15 year history, there is a virtual run option for anyone who would like to take part, but cannot be there in person on the day. Virtual run entries will be sent their race pack, Santa suit and medal.

Virtual runners are invited to send their pictures to:- Alan@BTRLiverpool.Com and they will be added to the Santa Dash virtual gallery. Some of the best pictures will be shown, on Channel 5, during the special TV show.

BTR Race Director Alan Rothwell commented:- "We are incredibly thrilled and honoured to be the official fundraising event partner for Channel 5's Help The Animals at Christmas charity campaign. Christmas is ultimately a time for family and friends, but as a nation of animal lovers we have a duty to support those who cannot ask for help themselves. The BTR Liverpool Santa Dash is a real highlight of the festive season and I encourage all our Santas to Help The Animals this Christmas. You can even join in the fun wherever you are in the world with a virtual run in your Santa suit, don't miss out."

Ben Frow, Director of Programming at Channel 5, added:- "Christmas should be a happy time for all, including those who don't have a voice, animals. We're excited to be working with the BTR Liverpool Santa Dash, the UK's biggest festive fun run, to help raise awareness and much needed funds for our 5 official charities. Dash, have lots of fun, and raise cash for Help The Animals at Christmas."

Fundraising packs are available direct from Help The Animals at Christmas by visiting:- Channel5.Com/HelpTheAnimals. If you're already taking part in the Santa Dash and would like to support Help The Animals at Christmas then you can start your own fundraising page by visiting the official website.

The Santa Dash registration fee includes a Santa suit and commemorative finishers' medal. The entry fee covers all costs to organise and deliver the event, including road closures.  Santa Dash registration and suit collection are available 7 days a week until, Saturday, 1 December 2018, from the pop up, at:- St Johns Shopping Centre, in Liverpool.  Further announcements about this year's BTR Liverpool Santa Dash will made in the coming weeks.  The media partner the BTR Liverpool Santa Dash 2018 is Radio City.

Dock Road in Liverpool to close for 4 weeks

LIVERPOOL'S "dock road" is to close for 4 weeks from Monday, 12 November 2018, to enable vital works to take place to support the City's new Isle of Man Ferry Terminal, located at Liverpool Waters.

The Waterloo Road/Regent Road corridor is to be closed in both directions from the Junction, at:- Paisley Street, through to Blackstone Street in the heart of North Liverpool's Ten Streets District.

The closure will enable contractors; Osborne; to install underground utility and drainage works for the new ₤7.6m waterfront link road which is being built for the forthcoming Isle of Man Ferry Terminal at Princes Dock and to support the construction of new residential developments now on site, in Peel Land and Property's ₤5bn Liverpool Waters scheme.

Traffic heading into and out of the City Centre will be diverted to use parallel routes such as Great Howard Street/Derby Road (A565), Scotland Road (A59) and Stanley Road and Great Homer Street.

Traffic signs will be advising commuters that the best access to the Costco site will be from Great Howard Street. Access for residents and businesses in the area will be maintained.

The closure will also allow Osborne to undertake essential works associated with the North Liverpool Key Corridor project, such as the widening of the pavement.

The contract for the new Isle of Man ferry link road has been funded by the Liverpool City Region Combined Authority through its Single Investment Fund.

This new road is part of the second phase of the wider ₤45m Liverpool City Centre connectivity scheme which is a key element of Liverpool City Council's ₤500m Better Roads programme to invest in the City's highways network.

A 2nd new link road will also be built to provide a connection between the existing Bath Street/Princes Parade/Waterloo Road Junction and the new signalised Junction at Leeds Street/Great Howard Street (A565).

The new junction on Great Howard Street is part of a major ₤32m revamp to make it a full dual carriageway; including a new bridge, which opened in September 2017. The latest phase of a 4 week programme of utility works, which closed access to the road at various points is now complete and the road will be open in both directions on Monday.

This overall investment package of highways improvements in the North Liverpool area is worth more than ₤100m and is seen as crucial to the development of surrounding major regeneration schemes such as the Ten Streets creativity district and Everton FC's proposed new stadium at Bramley Moore Dock in Liverpool Waters.

Councillor James Noakes, Cabinet Member for Highways, said:- "There is a huge amount of investment going into the highways infrastructure around the North Liverpool corridor which is a fantastic sign of the amazing economic changes this area is undergoing. However, such is the complexity and sheer scale of the works being undertaken it is unavoidable that this will not have an impact on commuters. Great Howard Street and Waterloo Road are vital arteries for the City Centre, but the problem we have is that they have been neglected for decades and we need to ensure they are not just fit for now, but for the rest of this century. The developments planned along Liverpool Waters and Ten Streets district be it Isle of Man Ferry Terminal, the Cruise Terminal, Liverpool 2 Port, Everton's proposed new stadium are all going to have a huge, long lasting impact on the economic prosperity of the North of the City creating thousands of new jobs and we need to get the infrastructure right; it is the bedrock upon which everything else works. So yes, naturally we can only apologies to commuters for this short term pain but there is no doubt about the long term gain these roadworks will deliver."

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