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In Demand Radio excited to be onboard for the 1st time for the Liverpool Santa Dash

THOUGHT to be the UK's biggest festive 5K fun run, the Appreciate Group Liverpool Santa Dash, is on Sunday, 5 December 2021. Santas will set off, at 9.30am, from Pier Head Liverpool, on the City's iconic waterfront, before heading through Grade I Listed Royal Albert Dock Liverpool and the City Centre, with a spectacular grandstand finish outside Liverpool Town Hall featuring stilt walking festive characters and 'real' snow.

Arriva North West is supporting the Liverpool Santa Dash for the 4th time by offering participants free travel on the Arriva bus network across Merseyside throughout Santa Dash day, Sunday, 5 December 2021. To claim complimentary bus travel to or from the City Centre, Santas must be wearing their Santa suit and race number on the morning, or their Santa suit and finishers' medal when travelling home afterwards. There is no time cut off time post run.

Lisa Pearson, Arriva Head Of Marketing, commented:- "The Santa Dash is a great event that really unites the people of Liverpool for a day of festive fun while raising much needed funds for charity. It's a pleasure to once again be involved by offering free travel to all those taking part. We're looking forward to seeing lots of red and blue Santas onboard our buses and throughout the City on the day."

The festive spectacular returns for its 18th consecutive event, and more than 3,000 Santas have already signed up. Liverpool based Appreciate Group is this year's headline partner; event charity is Alder Hey Children's Charity; with St Johns Shopping Centre hosting the pop up Santa Dash shop.

Now organisers BTR Liverpool are excited to announce that In Demand Radio is the official media partner. In Demand Radio launched on DAB in November 2020, for Liverpool and the North West, with award winning DJ Lee Butler presenting the primetime Brekky Butler weekday breakfast programme and weekend dance show Plastic Surgery.

In Demand anchor Lee Butler, who will also be taking part in this year's Santa Dash, explained:- "We're proud and thrilled to be official media partner of the Appreciate Group Liverpool Santa Dash. It's an incredible day with such a great sense of community, love and passion for the event, with participants supporting so many fantastic charities including Alder Hey. I can't wait to be there. We'll be doing a Ravin' Fit style warm up, some of my fellow presenters will be there with our brand new Boogie Bus, and I'll be joining in alongside the thousands of red and blue Santas. People getting fit while embracing the festive spirit; it's going to be a very special day."

BTR Liverpool is the leading independent organisation for creating, managing and delivering headline race events across Liverpool City Region. Created by BTR Race Director Alan Rothwell, the Liverpool Santa Dash was 1st staged in 2004. The 1K Mini Dash for under 12s was added in 2007, and blue Santa suits were introduced in 2010.

Liverpool Santa Dash is an accessible event open to everyone:- wheelchair participants, walkers, joggers, runners, families, friends, colleagues, tiny Santas in prams, and even 4 legged furry Santas.

The pop up shop at St Johns Shopping Centre is open 7 days a week for registration or Santa suit collection. The shop is located on the upper level near the Matalan bridge and will remain open until Saturday, 4 December 2021; open Monday to Saturday, from:- 9.30am to 5pm, and on Sunday:- 11am to 4pm.

The registration fee covers all costs to organise and deliver the event including:- road closures, safety measures, Santa suits, medals, goody bags, and entertainment. 

Appreciate Group have been based in the Region for more than 50 years and are home to many of the nation's most loved gifting and reward products including:- Love2shop,, and Park Christmas Savings.

Dashing Santas are being encouraged to walk, jog or run to raise funds for Alder Hey Children's Charity. The charity recently launched its new ₤2.5million Surgical Neonatal Appeal to help develop a state of the art unit for newborn babies and their families.

Any Covid19 guidelines required at the time of the event will be followed. For full details and online entry visit:-

Liverpool to host G7 meeting of Foreign Ministers

LIVERPOOL is to host a high profile meeting of G7 Foreign and Development Ministers on behalf of the UK in December. Foreign Secretary Liz Truss will host counterparts from the world's biggest economies for 3 days, from Friday, 10 December until Sunday, 12 December 2021, as the final event of the UK's Presidency of the G7. This means the City will be in the global spotlight again, as leaders from the:- US, France, Germany, Italy, Canada, Japan and the EU, taking part in discussions and experience 1st hand some of the City's major attractions.

Mayor of Liverpool, Joanne Anderson, said:- "Liverpool is proud to have been chosen to host this global event on behalf of the UK Government. We are a fitting choice given our cultural significance, musical importance and sporting greatness which attracts visitors from around the world, as well as our scientific and architectural innovation. It is an incredible opportunity to showcase our amazing City to the G7 leaders; as well as the international media; who will be here to report on the event. We will promote Liverpool's global heritage, its international outlook and ties, and show what a fantastic British and world City it is. We are also a City looking to the future with a recently launched global Pandemic Institute, the focus on life sciences in Paddington Village and plans to further improve our cultural offer through an innovative new music attraction on the waterfront."

Liverpool has been chosen, due to its history as a Port City with a global outlook, its links around the world and thriving cultural life. Liverpool has a rich maritime history and has played a pivotal role in pioneering international trade. It has fostered global links through its diverse communities. Its also has a worldwide musical influence, including:- The Beatles and the Philharmonic, is immense. The City also has an incomparable place in the hearts of football fans worldwide. Plus, within the last year, Liverpool has expanded its global influence, launching a Pandemic Institute to help identify future diseases. This will help the world prevent, prepare and respond more effectively to outbreaks.

Steve Rotheram, Mayor of the Liverpool City Region, said:- "Liverpool is often described as 'the world in 1 City,' so I can think of no more fitting City to host the G7 Foreign and Development Ministerial meeting. We are an outward facing and welcoming Region, and the Nation, known around the world as a global leader in sport, culture, music, heritage and so much more. Where we were once leaders of the 1st Industrial Revolution, we are pioneers of the Fourth Industrial Revolution, leading the world in digital and green innovation. From the recently launched Pandemic Institute to revolutionary projects like HyNet and our own Mersey Tidal Power scheme, there is nowhere that better embodies the best of our country's past and an exciting vision for the future. The eyes of the world will be on the Liverpool City Region during this summit, and we have a fantastic story to tell. While they're here, I'm sure that the Foreign and Development Ministers and the world's press; like the many, many tourists we attract every year; won't be afraid to spend a few pounds in the local economy!"

The event will also include delegates from:- India, South Korea, South Africa and Australia, as well as; for the 1st time at a G7 Foreign Ministers' Meeting; a number of South East Asian countries.

The Museum of Liverpool, on the City's famous waterfront, will be the main location for the talks. Laura Pye, Director of National Museums Liverpool, said:- "The Museum of Liverpool tells the extraordinary story of Liverpool's growth as a global City through its unique geography, history and powerful cultural resonance. We hope our fascinating collections and displays, alongside the incredible views of our beautiful waterfront, encourage dialogue and inspire our guests. It is a great honour to be supporting our Local Authorities and UK Government in hosting this, the closing event for the UK G7's Presidency. Our team is looking forward to providing a warm welcome and ensuring everyone attending the conference takes away wonderful lasting memories of their time in Liverpool."

Merseyside Police Assistant Chief Constable Rob Carden, who is the Gold Commander in charge of policing the event, said:- "Merseyside Police is committed to ensuring the safety of the G7 conference delegates and the residents of Merseyside. A robust policing plan has been put in place to ensure that delegates can enjoy the conference and the City during their visit. The force will continue to provide an effective and professional policing service across Merseyside during the conference."

The Liverpool G7 meeting follows other major summits hosted around the UK in 2021, including:- COP26 in Glasgow, in November and the G7 Leaders' Summit in Carbis Bay, Cornwall, in June. The Foreign Ministers will meet to discuss a range of global issues, including: economic resilience post Covid, global health and human rights. Liverpool City Council and Merseyside Police are working with partners to minimise any disruption faced by residents and businesses in the run up to and during the event. The cost of the event will be met by the Government and not by Local Council Tax payers!

Foreign Secretary, Liz Truss, said:- "The meeting of G7 Foreign and Development Ministers in Liverpool next month is a fantastic opportunity to showcase the City to the world, highlighting the best of British culture, commerce and creativity. I will be hosting our friends and partners to discuss how we build closer economic, technology and security ties globally and deliver for the British people. I want us to build a worldwide network of liberty that advances freedom, democracy and enterprise and encourages like minded countries to work together from a position of strength. I was deeply saddened by the awful attack in Liverpool this month, but the resolve of the people of this great City will never waver in the face of such atrocities."

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