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Southport Reporter®

Edition No. 147

Date:- 10 April 2004

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Fatal Road Traffic Collision on the Coastal Road, Birkdale

MERSEYSIDE Police are appealing for witnesses to a two-car collision in which an elderly gentleman died, and three other adults and three children were hurt.

At around 1.55pm this afternoon, an Astra and a Ford Fiesta collided on the Coastal Road, Birkdale.

A local man, aged 78 and travelling in the Fiesta with his 77 year old wife, died at the scene of the collision. His wife has been taken to Southport District General Hospital where she remains in a critical condition.

Three children and their parents were travelling in the Astra. The children were also taken, along with their parents, to Southport Hospital. A five year old boy is in a critical condition and is likely to be transferred for specialist care to Alder Hey Hospital. The two other children, a girl aged two and a six year old boy, have suffered less serious injuries and have been transferred to Ormskirk Hospital. 

The two adults in the car and parents to the children, a man and woman in their 30s, have been treated for minor injuries. The family are also local to the area.

The Coastal Road was closed for two and a half hours whilst accident investigators examined the scene of the collision. 

Police are appealing for any witnesses to contact them on 0151 777 5730.

Hungry for a Career Change?

A SHARP rise in demand for Hotel and Catering staff, and changing social trends means there has never been a better time to embark on a rewarding career as a chef, cook or catering professional, according to leading Liverpool recruitment specialist, Blue Arrow.

In Liverpool and across the country, the catering sector is reporting increased demand, for its personnel as busy lives, changing tastes and leisure patterns are causing households to vary their eating habits. This not only includes a trend towards increased uptake of convenience meals, but is seeing more families dining out for functional and recreational purposes. In the industry, greater emphasis on training for young people and the rise of the new breed of television celebrity chefs is also contributing to a new level of interest in catering careers.

"There are currently a good range of flexible opportunities out there for seasoned professionals and young people entering the profession alike,"
explained Steve Nunes, Managing Director, Blue Arrow Catering. "Right now, there is a national shortage of trained chefs and other key skills, and we are actively encouraging suitably qualified professionals Liverpool who have experience, but have perhaps been pursuing other avenues, to get back in. Elsewhere, it is also vital that the industry thinks long-term and capitalizes......"

continued....   "...  on the new level of interest we are seeing in catering, to bring forward new staff and develop their potential. At Blue Arrow, we are meeting this need by offering a good range of entry level jobs and supporting a new framework that enables hospitality management students to gain a year's vital work experience with Blue Arrow as they pursue qualifications."

Blue Arrow's placement scheme, which is endorsed by the Hotel & Catering International management Association (HCIMA) is being extended nationwide and gives catering students the opportunity to pursue a one year assignment, arranged through Blue Arrow Catering. Beside offering a chance to get into the kitchen and work with experienced staff at the front line of the profession, the scheme also enables students to learn about catering recruitment. Opportunities exist to complete placements across the various areas of catering.

Nationwide, Blue Arrow has vacancies for, all levels of chefs, as well as a wide range of other catering jobs. The company funds all of its workers in the sector to undergo basic food hygiene training and extends customer service training to staff who can benefit clients, front of house.

If you would like to find out about the opportunities that are available in Liverpool, call or drop in to the Castle Street branch on 0151 227 4400, or search vacancies online at


WITH nearly two thirds of car accidents in the North West happening within a few miles of the driver's home, motorists are being warned to put their mind in gear to avoid car clatters caused by a new phenomenon.

As Britain prepares for the busy Easter getaway, Marks & Spencer Money has researched the nation's driving behaviour and reveals accidents are commonplace on the our doorsteps - with 63% of people in the North West (46 % nationally) having up to four minor accidents within a few miles of home and 17% of car crunches happening on driveways. 

Psychologist, Dr David Lewis, said:- "The psychological phenomenon 'Looked but Failed to See' is an increasingly regular cause of accidents. Motorists are often so comfortable with their local route and surroundings that while they do 'look' for any obstacles or dangers, they sometimes fail to 'see' what's in front of their noses.

Drivers on familiar turf are more relaxed than when travelling on unknown routes where they're forced to concentrate harder to find their destination. Drivers' attention is less acute on local routes which can lead to simple mistakes." 

Statistical research reveals the prevalence of LBFTS syndrome - 97% of people in the North West admit to having not seen a wanted item on a supermarket shelf while they were staring straight at it - with 12% saying this happens to them frequently.

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