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BUSINESS
LINK ENCOURAGES BREWERY'S THIRST FOR EXPANSION
CAINS Brewery is tapping into the resources of Business Link for Greater Merseyside to help it achieve its ambitious expansion plans for the next few years.
The historic Liverpool-based company has been revitalised since its take-over in 2002 by brothers Ajmail and Sudarghara Dusanj who have set out to grow the estate from 11 to 100 pubs by 2007.
Chief Executive of Business Link for Greater Merseyside, Peter Morton said:-
"Through our European funded programme, we have been able to help secure the future of a company such as Cains that has such strong links with Merseyside. Our objective at Business Link for Greater Merseyside is to ensure that a business can sustain itself in the long term.
The drive and determination of the owners to improve profitability has been an excellent example and we will be continuing to work with Cains as it graduates to large company status from its present SME ranking."
Ajmail Dusanj, Joint MD at Robert Cain & Co. said today:- "We value the help provided by Business Link for Greater Merseyside and this reinforces the commitment to the area we have demonstrated in ensuring the survival of this historic Liverpool brewery."
As part of their growth plans the Dusanj brothers plan to convert the managed pubs to tenanted houses in order to encourage an entrepreneurial spirit among landlords and have also recently refreshed the traditional Cains brand.
This followed a shift in focus towards expanding the production and marketing of Cains' branded business and includes a bold new identity for the brewery itself, focusing on its Liverpool heritage, together with a complete overhaul of all its beer brands.
The company's listed red-brick Victorian head office south of the Albert Docks is as much a part of Merseyside life as the Liver Buildings while Cains' new 'Liverpool in a Pint' strapline is prominent across the city as the result of the recent deal struck with Liverpool City Council to position it on the road signs of major routes.
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Hog's
Head Pub Survey… 
THE survey, which was carried out by hog's head pub group, found that 82 per cent of couples in Liverpool said they would seriously consider postponing their wedding if it coincided with a match they wanted to watch.
The survey also reveals that 74 per cent of people surveyed would rather watch football down the pub than have a romantic night in with their partner and 67 per cent said they would like to name their child after their footballing hero.
Eating pies came out top of the football snacks. 87 per cent said they munched their way through at least one steak and kidney or cheese and onion pie during the 90 minutes of the beautiful game. 78% of people also said they would rather eat pie and chips down the pub than go for a meal at a top restaurant.
Over 1,000 pub goers at hog's head Liverpool were surveyed over a two-week period to mark the launch of The Match, the latest TV reality show to hit our screens. The Match, which goes on air
3 October, will be screened exclusively at hog's head pubs across the country.
A customer at hog's head has even suggested that they rename one of their pies in honour of lard-loving footballer Paul Gascoigne, who is set to be one of the stars of the most talked about reality TV show of the autumn.
Says, Tish Ormrod manager of hog's head in Liverpool "It really does not surprise me that the customers surveyed would rather watch the footie than have a romantic night in with their partner. Here in Liverpool we take our football seriously. We're expecting our pub to be packed during the duration of this programme."
Up to 18 hours of live programming will be going out every day and pub goers can catch the tears, the tantrums and all the inside gossip exclusively at the hog's head from October
3.
The hog's head in Liverpool is located at 18-20 North John St, for further information telephone 0151 236 8760
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