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Southport Reporter®

Edition No. 215

Date:- 22 August 2005

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Free Baby on Board Stickers for Families in the North West

AS families across the UK set off on the long summer holiday drive, carrentals.co.uk is offering free Baby on Board signs to help with safety and are offering families across the North West the chance to receive a free Baby on Board sign for their car as part of the company's Family Active campaign.

With the UK home to some of the busiest and most congested roads in Europe, a growing number of parents are choosing additional safety alerts to help protect their children. The carrentals.co.uk initiative will now provide Baby on Board signs free to families across the UK throughout the summer holiday period.

Andrew Stevens, managing director of carrentals.co.uk, said:- "Driving a car is something most of us do on a daily basis but no matter how many years experience we have it's all too easy to forget basic road rules. By offering these stickers to families across the country we hope to remind road users to drive with extra care and attention, particularly over the summer months when many families will be taking long journeys."

Designed to stick on the back windscreen of the car, the signs can easily be removed for use in different vehicles. The Family Active campaign is designed to make it easier for families to get out and about over the summer holidays, with the website offering tips and ideas for entertainment and travel over the coming months. Also available are special offers at attractions around the country, free map downloads of 56 walks across the UK and free audio book downloads with Audible.co.uk. 

For more information on Family Active or to apply for a Baby on Board sticker visit:- www.carrentals.co.uk/familyactive and apply online. One sticker per family, subject to availability.

VIOLENCE...IT'S NOT OK!

YOUNG OFFENDERS are saying "NO!" to violence in a series of hard-hitting  radio adverts. The It's Not OK project looks at all types of violence but the radio adverts focus on alcohol-related aggression in particular. This part of the project, delivered by the Ariel Trust, follows work in schools around different types of aggression including racial and media violence.

Creative Education Manager Gaynor Wright from the Liverpool Culture Company is overseeing the project. She said:- "Being able to talk about violence in the safe environment of the radio studio has really made a life-changing difference in the young people taking part."

Negotiations are taking place with radio stations to get the moving adverts broadcast to as wide an audience as possible. Sarah is a young offender involved in the project. She started off being frightened of talking into a microphone and sat in the corner of the room. Now her self confidence has risen massively and she has recorded her story in advert format. She said:- "I hope that telling my story helps other people. A few months ago if I was going out, I would be binge drinking, but now I control how much I drink and the space of time I do it in. I feel like I've achieved something, that no one else I know has done. I would like to do a radio course to carry on with this."

Liverpool City Council executive member for culture, Cllr Warren Bradley said:- "Work like this is engaging young people who are all tarred with the same brush and hopefully making them think about not only the consequences of their sometimes violent actions, but also how being victims of violence left them to commit crime in the first place."

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