TO GET A PLACE IN THE GREAT MANCHESTER RUN
charity Leonard Cheshire has a limited number of places available
for the BUPA Great Manchester Run. This is a last opportunity for
runners to sign up and secure their place at the start line on
Sunday 20 May 2007.
The race is taking place in Manchester with 27,000 runners lining up
to take on the challenge. Actor Malcolm Hebden, who plays Norris
Cole in Coronation Street, is urging people to support Leonard
Cheshire. He says:- “I have seen for myself some of Leonard
Cheshire’s work with local disabled people and I think it’s
marvellous. You can help the work continue by taking part in the
Great Manchester Run.”
Chris Bryan from Leonard Cheshire says:- “The deadline for
final entries is fast approaching. We urge anyone interested in
taking part to contact us as soon as possible on 01925 414 115 or
To run for Leonard Cheshire, a registration fee of £36 is required
and runners are asked to aim to raise £200 in sponsorship.
MERSEY LOOKS FORWARD TO VISITING HER HOMETOWN
THE Royal Navy
flies its flag in the North West on Tuesday 10 April 2007 when HMS
Mersey sails in to reinforce links with her affiliated borough of
Sefton and with Liverpool.
The 1700 tonne River Class fishery protection vessel is on a
five-day visit following an intensive period of training and
assessment for the ship and her 42 crew.
While alongside at Huskisson dock the ship has a full programme
reaffirming relationships first established when she was, in a break
from tradition, commissioned in Sefton rather than her base port of
Portsmouth. Civic dignitaries including the Mayor and Mayoress of
Sefton and the High Sheriff of Merseyside will visit during her
The crew will also welcome onboard local community groups including
their affiliated Sea Cadet Unit TS Ardent, whose namesake Type 21
frigate, HMS Ardent, was sunk during the Falklands conflict 25 years
Within the Sefton community, members of the ship’s company also hope
to spend a day building upon a regeneration project which last year
saw ten sailors from the ship paint a sports pavilion in the
Lieutenant Commander Jonathan Lett, Commanding Officer of Mersey
said:- “I’ve had many enjoyable visits to Liverpool and
Merseyside before in a variety of other Royal Navy warships but this
is my first visit since assuming command of HMS Mersey.
It is a pleasure to bring Mersey home, while also being able to put
something back into the community, developing existing relationships
and making new friends. Our visit to Merseyside will provide a
welcome break from our usual routine of 12 days on patrol and two
days alongside. When we return to sea we will be
refreshed and ready for anything, particularly having just completed
three weeks of demanding training and assessment which saw us
prepare for everything from a major fire at sea to armed boardings
and salvage of a stricken vessel.”
HMS Mersey will depart on Sunday to resume her primary role of
fishery protection and maritime security in English, Welsh and
Northern Irish waters, enforcing UK and EU legislation to ensure
that UK stocks of fish are sustained for future generations.
LAUNCH OF ONE ARMY RECRUITING
ON Wednesday 4
April 2007, the Army unveiled its new integrated recruitment process
and a new recruitment brand identity and website under the banner of
One Army Recruiting. After the North West piloted the changes, today
marks a new era of recruiting and, at the end of another recruiting
year, it is also an opportunity to share its latest Army recruitment
2006/07 has proved an encouraging year for Army recruiting with
18,448 young men and women enlisting into the Regular and
Territorial Army. The numbers enlisting as soldiers in the Regular
Army is up 11% YOY, and particular effort has been applied to
recruiting into The Royal Regiment of Artillery and Regular
Infantry, with both Arms showing a healthy 25% YOY increase.
The Army continually strives to improve its recruitment process and
the way in which it does its business. Of course, all employers are
competing for the most suitable young people and they do this
against the background of increasing opportunities in Further
Education, relatively low unemployment and a healthy economy. The
Army is no different, albeit that it requires special qualities of
its people, all of whom are expected to deploy on operations. With
these factors in mind, the Army has completed a research programme
which examined young people’s attitudes to - and knowledge of - the
Army. The programme explored what inspires young people and drives
them in their career choice; and put the existing recruitment
process under the microscope – examining who it targets, and how it
directs people that have shown an interest in an Army career.
Two key findings have influenced the changes:-
• The Territorial Army is an integral part of the Army, yet the
current recruitment process treats them separately.
• There are currently 140 trades and 1,000 jobs in the Army. This
provides opportunities for a wide scope of different personalities
and skill sets, however, research has shown that awareness of this
Employment opportunities available to young people in the Army will
now be marketed under a refreshed "Army. Be The Best logo"
that serves to reflect the way that regular and Territorial officers
and soldiers work – and now recruit - together.
OAR introduces a new experience for anyone interested in learning
about the Army. In the past, Army Recruiters would have focused on
recruiting regular soldiers, but they are now equipped to discuss
all aspects of the Army’s career offer including officer and
soldier; regular and territorial - and across all trades - from Army
Chef to Army Vet.
A new advertising campaign, on air from 5 April 2007, specifically
targets four different personality types. A series of films, each
featuring real-life soldiers, introduce ‘cliff-hanger’
scenarios which are designed to entice the viewer to log on to
website, to see the concluding
part of the film.
The Army is also launching a unique online tool - Army Pathfinder -
which can be accessed on the
website. Army Pathfinder is a
motivational profiling tool which leads the potential recruit
through a number of personality questions, and develops a detailed
insight into the individual's motivations and aspirations for the
If the candidate is interested in learning more about an Army career
they are invited to chat online to an Army Careers Office, or
arrange to meet an Army Recruiter for a personalised career
consultation, which will explore their aspirations, competencies and
skill sets - and how they might be relevant to different Army roles.
The OAR fully integrated marketing campaign sees the TV advertising
concept being adopted for radio and print ads, which also aim to
drive people to the website.
Lieutenant Colonel Leanda Pitt, Commander Regional Recruiting for
the North West comments:- "OAR is progressive, important and
necessary to refocus the execution of the Army’s recruiting
business. Our aim is to deliver a more fulfilling experience for
those interested, or intending to join today’s modern Army.
Ultimately, a more efficient recruitment process will deliver more