Repositioning Steers Prontaprint Southport in New Direction
Southport will be rewarded with the company’s new £3million brand
identity after being identified as one of the UK’s top performers.
The centre in Eldon Court, on the corner of Hoghton Street, was
chosen to receive the new corporate identity, development training
programme and enhanced business services on merit, following a
stringent audit where it emerged as one of the leading Prontaprint
centres in the UK in terms of its business standards and service
Over the past 18 months the centre has undergone a complete
refurbishment programme as a result of its relocation from Eastbank
Street to Hoghton Street with substantial investment made in leading
edge technology, décor and staff training with the aim of developing
a full service offering for businesses in the local area.
Prontaprint in Southport has been directed by father and daughter,
Geoff Bailey and Julia Gaudie since being founded 18 years ago,
while sister Claire directs the nearby Chorley centre.
A new powerful positioning statement:- “trusted to deliver,
every time.” has been introduced to reflect the ‘can do’
culture of the business, alongside the strong use of illustration
and a warm aubergine corporate colour to reinforce the human face of
the brand. Almost 2 years of market and brand research, as well as
£3million has been invested in the new-look brand and business
repositioning. At the same time, the centre has simplified its
enhanced business services into 5 core areas – design, print,
display, direct mail and finish, to give local businesses a better
understanding of how Prontaprint can help with all their business
design and print needs. The developments have been designed to
differentiate Prontaprint in the marketplace and re-inforce its
position at the forefront of the on-demand business print market in
the area, by communicating its offering more effectively with an
enhanced business image.
Julia Gaudie, Southport Centre Director, comments:- “The
introduction of our new brand identity is not just about smartening
up our look and facia, but evolving our brand positioning to ensure
we continue to meet the needs and exceed expectations of local
businesses both now and in the future. Having served the local
community for 18 years, we have the skills and knowledge to provide
our customers with an efficient, reliable service and solutions
across the on-demand business print market, with a flair for
creative design. Implementing the new brand positioning can only be
a positive move for the centre and our clients.”
WORK WISE UK WELCOMES BRITISH CHAMBER OF COMMERCE FINDINGS
that businesses are enjoying better productivity and employee
relations from using new smarter working practices.
Phil Flaxton, chief
executive of Work Wise UK, commented on the findings of the British
Chamber of Commerce:- “The report shows the Work Wise UK
campaign is having an effect. The vast majority of businesses are
now reaping the benefits of adopting smarter working practices, with
many seeing significant improvements in productivity and employee
relations. Smarter working will continue to become prevalent
in the workplace, reducing the huge waste in terms of time and
resources, helping business make a meaningful and achievable
contribution to the environment, and reducing the impacts upon
stress levels and the health of employees.”
Work Wise UK is a nationwide not-for-profit initiative to promote ‘smarter
working’ practices such as compressed hours, 9 day fortnights,
flexible, remote and mobile working, and working from home. It is
supported by a number of leading organisations including the CBI,
TUC, British Chambers of Commerce, BT and Transport for London. The
key objective is to increase significantly those work smarter by
Further information about Work Wise UK can be found on the website (www.workwiseuk.org).
THERE A FRAUDSTER UNDER YOUR ROOF?
figures from CIFAS, the UK’s Fraud Prevention Service, show that
identity fraud is up 12% in quarter one of 2007, compared to the
same period in 2006. But leading online credit information provider,
Equifax, is most concerned about the reported rise in current
address fraud, which suggests fraudsters are becoming less
scrupulous by targeting those close to them. Equifax’s own
surveys have identified that a significant number of frauds are
committed by someone the victim knows. The company is therefore
urging consumers to be cautious with their personal information.
“The Quarter 1 2007 CIFAS figures show that fraud should
continue to be a matter of major concern for consumers. However, it seems that the public continue to underestimate the
value of their information and the steps needed to protect it. And
it’s wrong to assume that fraudsters are complete strangers as the
new figures strongly suggest they could be much closer to home.” explains Neil Munroe, External Affairs Director of Equifax.
Fraudsters are turning from previous address fraud (stealing
personal information when someone moves home) in favour of current
address fraud. Current address frauds now represent 60% of all
address frauds, compared with just 44% a year ago. This is a type of
ID fraud where the victim lives at the “current address”
given on the fraudulent application. The fraudster often lives in
the same property as the victim, possibly sharing a communal mail
box. The Equifax ID Fraud survey conducted in September 2006
also highlighted that the risk of ID fraud can be very close to
home. Of the respondents who had been a victim of ID fraud, 11% said
they knew the fraudster, and of these 19% said it was a relative and
14% a neighbour.
“These figures demonstrate that consumers need to take
responsibility for their personal information. If you share a
communal entrance, consider installing individual mail boxes, or if
you live in shared accommodation keep passports, driving licences
and other documents under lock and key. We advise consumers to
obtain a copy of their credit report regularly and check statements
and bills for any unusual activity. Fraudsters are always looking
for new ways to trick individuals out of their information and it’s
up to consumers to make sure it’s as difficult for them as
Top Tips to Prevent ID Fraud:-
· Check your credit report frequently – the most effective way of
identifying fraudsters using your ID. Go to
· Shred vital personal information on statements, bills and direct
· When you move home have mail redirected to your new address.
· Do not write down PINs or keep them near your cards.
· Make sure your PINs and passwords are all different and don’t use
obvious things like your birthday or phone number.
· If you have a communal entrance take steps to ensure mail is not
left where neighbours have access to it.
· If you live in shared accommodation keep personal documents under
lock and key.
· Always check bank statements and credit card statements against
receipts. If you find any unfamiliar transactions contact your bank
or credit card company immediately.
· If you think you have been a victim of Identity Theft you should
consider subscribing to the CIFAS Protective Registration service. A
notice will be placed on your credit file indicating that documents
have been stolen and that you may therefore be at risk of identity
fraud. To register telephone 0870 010 2091.