WE’RE A NATION OF MUMMY’S BOYS (AND GIRLS)
may be settled and self-sufficient, but many 20 and 30 somethings
are still firmly attached to mum’s apron strings when it comes to
seeking health advice, according to new research by Panadol. Half of
18 to 34 year olds turn to mum first for help with health dilemmas
(50%), above doctors (28%), pharmacists (41%), partners (28%) and
the internet (35%).
The research was commissioned by Panadol to provide insight into the
nation’s health habits. It also reveals that nearly 1 in 4 in 35-44
year olds still seek health advice from their mum; as do more than
one in ten 45-54 year olds.
The Marketing Director for Panadol, said:- “Panadol has
discovered a trend for “Dr Mums” who are being called on by
time-poor, grown-up children who want quick access to health advice
from someone they trust. And mums fulfil that role better than
Mums’ hand-me-down health advice is so popular that they could be
helping to ease the burden on the NHS, handling an estimated 53.4
million of their children’s health dilemmas a year. That’s almost
twice as many as the 30 million enquiries handled by NHS Direct,
through their phone, online and interactive services.
Mums on speed dial for health
So why is mum such a popular choice for health advice? Put simply,
Mum” is trustworthy and available on demand – the top two
factors for Brits looking for health advice. Her wide range of
advice, the fact she knows your medical history and you can ask her
embarrassing questions, all seem to help make mum a hit in the
However, even Mums could benefit from more guidance on recommending
the right treatments for their children, according to the research.
The Marketing Director for Panadol said:- “Our research shows
nearly 1 in 3 women are confused about even the most commonly used
medicines – pain relievers. Many don’t understand the difference
between paracetamol, aspirin and ibuprofen, or which are most
suitable for whom."
Dr Sarah Brewer, GP and award winning writer, said:- “Mums are
playing a really positive role in keeping their families healthy,
even tending to their grown-up children who’ve flown the nest.
However, while it’s great they’re playing the role of doctor, it’s
important that they make sure they’re armed with the right
information before tackling any health problems. Even Dr Mums can’t
be expected to have all the answers.”
Given mums’ important role as the family’s health expert, we’re keen
to encourage them to find out more about pain relief so we’ve
created ‘Ask About Pain Relief’, a simple guide to different
forms of pain relief, which is available to download free at
Zero advice is better than dad’s advice
While trustworthy mum is a health advice guru, dad is a diagnosis
disaster– we’re 3 times more likely to suffer in silence than seek
his advice. 16% of us Brits would seek no advice or consult our
neighbour about our problem, compared to just 5% who’d speak to
When it comes to being nursed better, we’re more than 4 times more
likely to turn to mum for TLC than dad. And, while nearly a quarter
of UK mums and dads would leave their poorly children in the care of
their own mum, just 1 in 10 would trust the task to granddad.
CHILDHOOD FRIENDSHIPS AT RISK REVEALS NEW SURVEY
freedom to play out with their friends without adult supervision is
being curtailed by adult anxiety about the modern world, a survey
published by The Children's Society.
The survey shows that
anxiety about playing out unsupervised means that adults are denying
today's children the freedom to spend time with friends that they
once enjoyed themselves.
80% of respondents in the North thought
that children should be allowed to play out with friends
unsupervised from 11 years old.
Across the UK, however, 53% opted
for children to be to be allowed out unsupervised by adults under
the age of 14, despite the fact that 66% of the adults had been
allowed out without an adult under the age of 14.
Interestingly, the survey also revealed that early friendships last
a lifetime with 64% of respondents in the North saying they are
still in touch with at least 1 childhood friend.
The survey, conducted
by GfK NOP, is the first in a series called reflections on childhood
being commissioned by The Children's Society as part of its Good
Childhood Inquiry. Its findings come in the wake of a recent
report from UNICEF which revealed that the UK ranks at the bottom
for peer relationships in international tables. There is also
research to suggest friendship in the UK is changing, and that since
1986 the number of teenagers with no best friends has increased from
around 1 in 8 to almost 1 in 5. And yet children contributing to The
Good Childhood Inquiry have said friends are the most important
things in their lives.
"Children have told us loud and clear that friendship matters
and yet this is an area in which we appear to be failing them.
society we are in a real quandary; on the one hand we want freedom
for our children but on the other we are becoming increasingly
frightened to let them out.
All the research
shows that spending time with friends is fundamental to children's
wellbeing and development which means it is crucial that we resolve
The Good Childhood Inquiry allows us the
opportunity to do so by rethinking the kind of lives that we want to
create for our children." said Bob Reitemeier, chief
executive of The Children's Society.
The topic of friends is the 1st of 6 key themes to be considered by
The Children's Society's Good Childhood Inquiry.
A summary of the
evidence about friendship submitted to the inquiry by the public,
adults and professionals can be downloaded from
'If we are to ensure that all children enjoy the good
childhood they deserve we must consider how society can support and
encourage friendships,' said Professor Judith Dunn, chair of
The Good Childhood Inquiry and a leading expert on childhood
Over the next 12 months the inquiry will hold meetings on the
remaining themes of family, health, learning, lifestyle and values
before reporting its final conclusions in late 2008.