Women and Motoring research
WHEN it comes
to the environment, safety, and the car buying experience, there are
clear differences between the attitudes of younger and older women
That's one of the findings in Women and Motoring, a
report commissioned by SMMT based on an Ipsos MORI omnibus survey
and focus group discussions. The focus groups explored
different attitudes to motoring in the under-40 and over-40 age
groups. While discussions are illustrative, rather than
statistically representative, they provide food for thought for car
makers and dealers.
On the environment
Both older and younger women place environmental factors towards the
bottom of the agenda when buying a car. However, there is more
concern about the environmental impact of motoring among the
under-40s. Younger women seemed more willing to consider buying
vehicles with lower CO2 emitting technologies. Older buyers were
dismissive of their role in limiting emissions and there was some
uncertainty about how alternative technologies, like electric-hybrid
On responsibility to deliver cleaner cars
The over-40 group felt that manufacturers are responsible,
exclusively, for delivering cleaner cars onto the road. Members of
the younger group however, acknowledged that consumer action also
had a part to play: if people won't buy the cars, manufacturers
simply won't make them.
There was a real sense, both among older and younger women, that
safety comes as standard with new cars, so they don't see this as a
priority when buying a new or nearly-new car. However, older drivers
seem more wary about how safety systems operate, particularly
airbags. More mature women also preferred larger cars, assuming that
safety is synonymous with larger vehicles, but also partly for
On buying a car
Younger women seemed to have a more positive experience at
dealerships than those in the older age group. Discussions also
revealed little to suggest that women felt they were treated
differently to men, despite showrooms being dominated by male staff.
Younger women seemed more confident in doing a deal, bargaining hard
and sorting out any issues. They were also more likely to visit a
dealer alone whereas older women were more likely to take a partner.
On price/running costs/appearance and congestion
There were many areas where age seemed irrelevant to women's' views.
On buying a car, whether new or used, price, appearance, style and
colour topped the agenda. Running costs were also high on the radar.
On congestion measures, both groups felt the finger could be firmly
pointed at the school-run for causing the majority of jams. They
were also suspicious of road charging schemes and there was no
support for the London congestion charge.
"Our findings show nearly as many women are buying cars as
men. So manufacturers and dealers ignore their views at their
I'm pleased to note that younger women in particular are
generally having a good experience in dealerships. However, the
industry probably needs to work on explaining technological progress
to more mature drivers, both in terms of safety and environmental
technologies. We also need to continue to work with government to
raise 'environment' up the agenda for all car buyers." said SMMT chief executive, Christopher Macgowan.
MANCHESTER HOSTS THE LARGEST ORGANISED GAMING EVENT IN EUROPE
ON the 23 June
2007 and 24 June 2007 Manchester will host Game 07, the largest organised Gaming
event in Europe. The event which is being held at New Century House
will see Hobby gamers flying in to Manchester from all over Europe.
They will enjoy tournaments such as the European Dungeons and
Dragons Miniatures Championships, the Dreamblade $10k, the Vs
Masters Class, the first is the Yu-Gi-Oh Transatlantic Leap, this
will be played by people from as far a field as Russia, Italy,
Portugal, the USA and China.
Game 07 will be featuring Manchester based writers and artists such
as Terie Garrison and Philip Gaveney who will be signing and
discussing their work. Local dress and re-enactment groups such as
the Knights of the Empire Star Wars and the Vikings re-enactment
group will add to the spectacle. In addition, Game 07 hosts a
fantasy film festival, a fancy dress competition and miniatures
painting master classes.
Peter Scott, Game Convention Services Managing Director points out
that:- "although Game 07 will host an unequalled number of top
level tournaments; it isn't just for the elite. Game 07 is for
anyone who enjoys playing games, whether in a tournament format, or
in a casual way, with friends or new acquaintances".
Mr. Scott goes on to explain:- "Game 07 will be a unique
experience, whether you enjoy playing board games, role playing or
dipping into one of the many participation games that are spread
around the 27000 sq ft venue."
Many of the local hobby gaming shops, including Fanboy 3, Gaming
Crypt and Roundabout Toys from Manchester, Patriot Games from
Sheffield, I.D.Gaming from St. Helen's, 131 Games from Crewe, WHO
Blackpool, Manchester manufacturers Amazon Miniatures and Westwind
Productions and Arion Games will be exhibiting at the event.
Game 07 is sponsored by the Wizards of the Coast (Hasbro), Upperdeck
Entertainment and Esdevium Games. Game 07 is run by Game Convention
Services Ltd., a company specialising in hosting hobby gaming
the ghostly goings-on of Liverpool's past in an unusual location?
Wall Talks is tipped to be one of the
artistic highlights of Liverpool's 800th birthday and you could win
a pair of 10 tickets we have to give away.
Created by Jen Hayes and Andrew Sherlock, Wall Talks is a site
specific production which challenges people's perceptions of the
past and their own identities, taking place at the Heritage Market
site, Stanley Dock. This performance takes you on a journey of
memories, shadows, dreams and half-seen pictures. It explores
Liverpool's past and identity.
To be in with a chance of winning, e-mail your name, address and
daytime contact number to
Winners will be selected at random. Closing date for entries is 14
Meanwhile tickets can be purchased for previews running until 9 June
for £7 or 12 June 2007 to 30 June 2007 for £12 and £10 for concessions.
available at Royal Court Box Office on 0870 787 1866. Performances
start at 7.30pm.
For more information visit