ALCHEMY CONJURES A NEW MIX OF MEDIA CONTENT
and digital media producers are being offered the chance to take
part in a unique multi platform strategy lab, pioneering a whole new
way of working. Northwest Vision + Media, which works on
behalf of the region’s TV, film, radio and digital content
industries, is launching Alchemy, the region’s FIRST linked training
and funding initiative, to develop new ways of creating and
distributing content in the digital world. Alchemy will be designed
and delivered by the screen sector strategy consultancy Olsberg|SPI.
“Most media producers in the Northwest are still relatively
small and face challenges in acquiring the skills needed to compete
in an emerging, multiplatform commissioning environment,”
says Chris Moll, Head of Funds for Northwest Vision + Media.
“The Alchemy Lab is designed to empower them to take advantage
of new opportunities for content, and to meet growing demand for
links to and between multi-platform outlets – whether that be on TV,
on the internet, on mobile phones or any other media outlet.
We’ll be introducing participants to a whole new way of working
collaboratively, which is what the future is all about,”
16 producers will take part in the Alchemy Lab, which runs over two
days in late September. The residential training programme is
designed to develop working relationships and strategies between
television and digital media producers principally in the Northwest.
“The Alchemy Lab aims to generate new ideas for cross platform
content, but more importantly, strategies to make collaborations
work better,” says Richard Miller, Managing Director of
Olsberg|SPI, which will design and deliver the programme.
“Participants will also work closely with high level industry
advisers who will act as guides throughout the event and may even
become key contacts as participants launch their own projects.”
Participants who successfully complete the Alchemy Lab will be
eligible to apply for Northwest Vision + Media’s innovative, Product
Development Fund of between £5,000-£15,000 per project, devised to
develop multi-platform projects over a three month period, supported
with bespoke mentoring.
“We’re confident the Lab will empower producers to effectively
compete for commissions in a multi-platform environment, and in turn
that will help generate new business models,” explains
With the development of Salford’s mediacity:uk there’s never been a
better time for Northwest media producers to start creating new,
“Mediacity:uk will act as a catalyst for talented people, both
inside the BBC and beyond, and now is the time to begin thinking
about new ways of working,” says Chris.
The Alchemy Lab is being designed and delivered by Olsberg|SPI, a
strategic, advisory firm with particular expertise in international
film, television and interactive media. Their past workshops have
successfully spawned both new partnerships and innovative approaches
among film, television and digital media producers. The Lab
will also benefit from SPI principals, Richard Miller and Jonathan
Olsberg's, extensive experience advising industry and governments
around the world on media strategy. The Alchemy Lab has 3
distinct components – an intensive, residential, strategy workshop,
a product development period and the final networking event.
“The residential workshop will be supported by a number of
high calibre advisers and practising professionals, selected from
both traditional broadcast and digital media sectors,” says
Alice Morrison, CEO of Northwest Vision + Media.
Among the advisors taking part are Adam Gee, New Media Commissioner,
Factual, Channel 4, Jacqueline Hurt, Partner, Olswang and Mary
Matthews, Strategy and Business Development Director, Blitz Games.
They will be joined by other representatives of the UK’s top
broadcasters and digital media companies.
“Advisers will bring specific knowledge and offer insight into
areas such as multi-platform commissioning, new digital media
revenue sources and mobile content opportunities,” adds
SPI's Managing Director, Richard Miller, adds:- “The intense
and highly interactive nature of the Alchemy Lab has been designed
to enhance practical learning and networking. We're excited to be
working with North West Vision to deliver this groundbreaking
Deadline for Alchemy Lab applications is 30 August 2007, and application
forms can be downloaded from 24 July 2007online.
STREET STAR KYM RYDER GIVE DOGS TRUST MERSEYSIDE THE THUMBS UP
As Dogs Trust
Merseyside embarks on “Responsible Dog Ownership Week” MP
Edward O’Hara and Kym Ryder urge locals to join in! Dogs Trust
Merseyside is very proud to announce the launch of their Responsible
Dog Ownership initiative from 23 July until 26 July 2007 during
which Dogs Trust plans to deliver a host of free activities
providing support and education to the local community. The event
has also been devised to show just how wonderful rescue dogs, of any
breed, can be.
Dogs Trust have decided to hold this event in response to recent
events in Liverpool- such as the tragic death of Ellie Lawrenson at
the start of the year and the “dangerous dog amnesty”
orchestrated by the council more recently- these events have had a
detrimental impact on the Rehoming Centre and seem to have made the
community very wary. Sadly, Dogs Trust Merseyside has been affected
but is determined to warm the hearts of Liverpool once again.
Kym Ryder, star of Coronation Street and celebrity supporter of Dogs
Trust comments:- “I am delighted to be a part of and fully
support this wonderful initiative by Dogs Trust. I was deeply
saddened to hear that Dogs Trust Merseyside has been struggling to
rehome their gorgeous residents and I feel that a Responsible Dog
Ownership Week is a fantastic way of raising the profile of dogs as
well as educating people about being responsible with their dogs. I
am a dog lover myself and being a dog owner I understand just how
important an event like this is.”
Responsible Dog Ownership Week will be dedicated to educating people
in the local area through “responsible” doggy activities.
Everyone is welcome to visit the Rehoming Centre throughout the week
and the schedule is as follows:
Monday 23 July:- Launch of “Responsible Dog Ownership”
Week at Dogs Trust Merseyside.
Tuesday 24 July:- Free Micochipping, Health Checks and advice
on Neutering given by our wonderful staff who will be on hand to
answer any questions. Dogs Trust Merseyside vet will also be on
hand. 12pm to 4pm.
Wednesday 25 July:- Behavioural Evening – 6pm. Dogs Trust
Merseyside will play host to a Behavioural Evening where a range of
expert speakers will discuss common behavioural problems and the
best ways to overcome them. The evening will shape up as follows:-
* Lynn Barber Head Training and Behaviour Advisor (TBA) Dogs Trust –
* Lisa MacDonald Assistant Manager, Dogs Trust Bridgend -
Stereotypical behaviour in the home
* Rachel Kitson TBA, Dogs Trust Bridgend - Common house
problems/House Training Chewing etc
* Steve Goward TBA Dogs Trust Roden - Learning sets & the well of
* Q&A session
To book a place at this evening please call 01514826425
Thursday 26 July:-- FREE Training afternoon- The interactive
theme continues on Thursday with an “everyone welcome”
afternoon of dog training, with Lynn Barber and others. Please do
call Dogs Trust Merseyside on 0151 480 0660 and ask for Michelle to
guarantee an appointment. 12pm to 4pm
Edward O’Hara, MP for Knowsley South, comments;- “I fully
support this initiative and I am delighted to put my name to such a
worthwhile event. I think it is wonderful that Dogs Trust is
offering all this free knowledge, advice and hands-on help. I truly
hope that this week will open the eyes of those people who have not
always been responsible dog owners. We urge everyone, please do come
down to visit Dogs Trust Merseyside throughout the week, there’s
bound to be something to learn”
Dogs Trust is the
UK’s largest dog welfare charity, and cares for over 15,000 dogs
every year through a network of 17 rehoming centres. Dogs Trust
never destroys a healthy dog in its care.
To find out more
about Responsible Dogs Ownership Week and the work at Dogs Trust
Merseyside please call the Rehoming Centre directly on 01514800660
and please do visit Dogs Trust Merseyside, Whiston Lane, Huyton, L36