RISE IN CIGARETTE LITTER: ASHCAN HAS THE ANSWER
research released, on 14 September, 2007 by Keep Britain Tidy,
England has seen a massive 43% rise in smoking-related rubbish since
the 1 July 2007 'Smoke Free' legislation came into force. At
the same time, sales of Ashcan (ashcan.co.uk); the first portable ashtray to retail nationally; are steadily
rising, with over 250,000 distributed in the first 3 months of
production. Ashcan is featured in Keep Britain Tidy’s 2007
advertising campaign on smoking litter, and Tesco is supporting the
initiative by stocking Ashcans in over 750 stores across the UK.
This month sees Keep Britain Tidy launching phase 2 of its drive to
increase public awareness and reduce cigarette littering following
In a recent survey of councils, 83% have reported an increase in
cigarette-related litter in their towns and cities since the ban.
Grievances from members of the public have also risen; over a 3rd of
councils received more complaints about cigarette butts littering
the streets. Under the Clean Neighbourhoods and Environment Act,
smokers can be fined up to £80 on the spot for dropping a cigarette
end in a public space.
Retailing at just £1.20, Ashcan is unlike any other personal ashtray
currently on the market. Its ingenious design means that it fits
neatly into a cigarette packet and the aluminium casing and flame
retardant plastic caps means users needn’t extinguish their
cigarette first, they simply remove the air-tight lid and insert
the lit butt into the tube. Ashcan is fully reusable and recyclable
and stores up to three butts, after which they can be safely and
easily disposed of, no smell, no mess.
Managing director, Lucy McNeill, says:- “These new statistics
make worrying reading and we need to act now before the situation
Cigarette litter is not confined to England alone and, as
smoking bans are rolled out globally, it is set to increase
We must educate the public and protect our
10 local councils in England will be participating in the Keep
Britain Tidy campaign and advertising will appear on billboards,
buses, washrooms and other sites throughout these participating
towns and cities in an effort to encourage smokers to dispose of
their cigarette litter responsibly. Visitors to Tesco stores in
these areas will be able to claim a free Ashcan during sampling days
throughout September and October.
McNeill continues:- “Smokers are getting the rap for other
people’s rubbish and we would urge everyone to make an effort for
the sake of the environment.
Carrying an Ashcan in in your cigarette
packet is an incredibly easy way of enjoying your habit as well as
protecting the local environment.
We aim to see an Ashcan in every
smoker’s cigarette packet, the planet needs it and the market is
ready to act responsibly.”
In-depth UK study on heart problems leads to warning for young
adults with gum disease
UK's leading dental health charity has warned that young people must
take care of their teeth if they are to avoid heart problems in
The British Dental Health Foundation was speaking after an in-depth
UK health study (published in the medical journal, 'Heart')
found that young adults who lose their teeth to decay or gum disease
are considerably more likely to die from heart disease in later
life. The study, led by Dr. Yu-Kang Tu of the University of
Leeds, followed more than 12,000 UK adults for up to 57 years, and
revealed that those with a large number of missing teeth in young
adulthood were one third more likely to die of heart
disease than those with fewer teeth missing.
Dr Nigel Carter, chief executive of the British Dental Health
Foundation, commented:- "The Foundation has long held the view
that a person's oral health has a major effect on the rest of the
body and there is mounting evidence to support that view.
People need to adopt a good oral healthcare routine for the good of
their whole body as well as their mouth and that should include
twice daily brushing with fluoride toothpaste, cutting down how
often they have sugary foods and drinks and visiting the dentist
regularly, as often as the dentist recommends.
Cleaning between the
teeth is also important and should be done once a day using floss or interdental brushes."
The findings of the study are based on 12,631 men and women who had
medical and dental exams as college students in the 1940s through
1960s. They were then traced through the UK National Health Service
until 2005, during which time 1,432 died. Scientists believe
that the bacteria in the mouth that causes tooth decay and gum
disease may enter the bloodstream and damage the blood vessel
lining, or trigger inflammation in the body which leads to heart
Dr Carter continued:- "A common problem is that many people
only consider the aesthetic importance of good oral healthcare and
as a result, if they are not overly concerned with the appearance of
their smile, they may let their oral
However, as this study shows, failing to
take care of your teeth from a young age can lead to far bigger
problems later in life. Anyone who is concerned about their
oral health should ask their dentist for advice, while being careful
to maintain a good oral healthcare routine on a day to day basis."