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Issue Date:- 10 March 2008

SURVEY REVEALS RED MEAT MYTHS

NEW research from Quality Meat Scotland reveals people in the North West are confused over the fat content of red meat. 75% of people in the region mistakenly believe a portion of chicken curry has less fat than a steak.

Other findings included:-

* 34% don’t know that zinc rich red meat can maintain male fertility

* 19% believe fish and chips has less fat than a steak

* 13% of people think pepperoni pizza has less fat than a steak

Red meat is essential for a healthy active lifestyle. Scotch Beef, Scotch Lamb and Specially Selected Pork are rich in protein, zinc and haem iron, the best kind for the body as it’s easily absorbed.

The research was conducted as part of the Feel Good About Meat campaign, fronted by Strictly Come Dancing star and former international rugby player, Kenny Logan.

A farmer’s son, Kenny knows red meat is rich in protein, vitamins and minerals. Kenny said:- “Having grown up in a farm in Stirling, I have always been a huge fan of red meat, not just because it tastes delicious but it boosted my energy levels during my rugby career.”

Dr Carrie Ruxton, an independent nutritionist said:- “Most people don’t realise the fat content of lean red meat has fallen by around 40% in the last 30 years thanks to improvements in farming methods.  People who avoid red meat may be missing out on essential nutrients such as vitamin B12, which supports our blood cells, or zinc, which is essential for sperm production. Not only that; as part of a healthy balanced diet, red meat is fantastic for boosting energy levels.”

To see Kenny’s favourite red meat recipe, other red meat recipe ideas and further information visit www.feelgoodaboutmeat.co.uk.

NORTH WEST AIR AMBULANCE ASKS THE REGION TO HIT THE ROAD AND RAISE FUNDS

THE North West Air Ambulance is appealing to runners from around the North West region to don their trainers and raise much needed funds for the charity which is 100% reliant on donations from the public to keep it airborne.

The charity which provides a life saving service to all the residents and visitors to the region has a select number of places in marathons across the globe and a London based 10k which they need the people of the North West to hot foot and apply for.

They have 6 places for the Berlin Marathon which takes place on 28th September 2008.

The marathon has over 40,000 runners and takes in the amazing architecture of the city including the finish at the Brandenburg Gate.

There are also 3 places available in the iconic New York Marathon which takes in 5 bridges within 5 of the boroughs on the race day of 2 November 2008.

The 2nd of trans-Atlantic marathons they have race spaces in is the Chicago Marathon which takes place on 12 November 2008.

The 6 people who scoop these places will get to take in 15 neighbourhoods on their 26 mile journey round the city.

Closer to home they have ten spaces in the inaugural BUPA The Ten Thousand happening on 26 May 2008.

Lynda Brislin, chief executive of the charity added:- “It costs us £1.9million to keep the air ambulance staffed and in the air.

We attend a variety of incidents from car accidents to heart attacks and the speed of the service means that we increase survival chances.

We would love runners or wannabe runners from the region to get in touch about running for us.”

Runners need to raise a minimum of £1,500 each and fund their own accommodation and travel costs.

People who would like to apply for the spaces can visit www.northwestairambulance.com  for more information.

REGION’S FOOD AND DRINK COMPANIES INVITED TO ‘CELEBRATE A CULTURE OF SUCCESS’

FOOD and drink companies from across Merseyside are being invited to enter the 3rd annual Food Northwest Awards 2008, which this year will see winners announced at a special Gala Awards dinner hosted in June, at the new Liverpool Arena and Convention Centre.  Organised by Food Northwest, the organisation set up to lead the food and drink industry and to help to grow the Northwest regional economy, the awards recognise the innovations, best practice initiatives and achievements of businesses across Merseyside, Cheshire, Cumbria, Greater Manchester and Lancashire. They acknowledge companies from all areas of the industry, including food retail and service, wholesale, distribution, food processing and agriculture.

The Northwest has one of the largest food and drink sectors in the UK, contributing £9.5 billion to the local economy, employing over 450,000 people and providing more than 12% of the region’s income. The sector has been identified by the Northwest Regional Development Agency, (NWDA) as a priority growth sector within the Regional Economic Strategy.  In Liverpool and Merseyside alone, the sector is valued at £2.7 billion and directly employs more than 10,000 people. Between 2002 and 2004, its growth was higher than any other industry type, and continued growth is predicted over the next 5 years.

This year’s awards will focus on the themeCelebrating a Culture of Success, reflecting Liverpool’s European Capital of Culture status for 2008, and will highlight the innovation and dedication of companies excelling in their sector, right across the Northwest.  The winners will be announced at the Gala Awards dinner, hosted by Lucy Meacock of Granada TV, on Thursday 19 June 2008. The awards’ dinner menu will reflect the region’s diverse produce.

Entry to the awards is free and businesses have the chance to submit applications in 11 categories, recognising achievement in the following 3 areas: Enterprise and Innovation, Environments for Sustainability and Dynamic Northwest.  This year there is a new, special award to recognise outstanding achievement by an individual in the industry - the IGD Learning Award for the Northwest Food Industry Rising Star. The winner of this award will receive entry to the IGD Postgraduate Certificate in Food and Grocery Industry Management course, which is worth £3,500 and is validated by the University of Edinburgh and tutored by industry experts. The closing date for award entries is Monday May 2, 2008.

Pat Foreman, chief executive of Food Northwest, said:- “These are the third annual Food Northwest Awards and as with previous years, we anticipate high quality applications from the diverse range of companies from across the region. It is their innovation, energy and enthusiasm which drives this dynamic industry.”

Winners of the Food Northwest Awards 2007 include a Merseyside charity that pioneered the use of local food and drink products within the National Health Service (NHS), and whose work was shared with 13 European countries, a Cheshire dairy, which has risen from a small family company to a market leader in goats’ milk products and one of the UK’s best known manufacturers of authentic Indian food. A Cumbrian company which has been making gingerbread to the same recipe, in the same cottage, for more than 150 years and a Lancashire snacks company that developed a range of healthy, gluten-free snacks, also scooped top awards last year.

Pat Broster, supply chain initiatives manger from Groundwork Merseyside, which won The Mersey Partnership Award for Supply Chain Solutions in 2007, says:- “Local sourcing can have a positive economic, social, environmental and health benefit not only for local businesses, but for the people that live and work in our communities. We were delighted to win this award, which has helped to raise the profile of our work across the region and hopefully encouraged other public sector organisations to take a similar approach.”

The awards are sponsored by; Business Link, Northwest; UK Trade & Investment, DWF solicitors; the Learning & Skills Council; Food Northwest and IGD, the UK’s think tank and research organisation for the grocery sector. Sponsorship opportunities are still available for a number of awards.

Organisations can nominate themselves, or be nominated by another party. Application forms can be completed online at www.foodnw.co.uk/awards. Further details of the award categories can also be found at this address, along with information on how to obtain tickets for the Gala Awards Dinner. Those interested in sponsoring an award should contact Gianna Molica-Franco at Food Northwest on 01928 513773. 

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