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Issue Date:- 14 April 2008

GOODYEAR IN SEARCH OF ‘TYRED’ PLAYGROUNDS

LEADING tyre manufacturer and safety expert, Goodyear, has announced the launch of its 2008 Playground Appeal, an annual campaign which aims to raise awareness of the need for safe play in the UK.

According to a recent survey initiated by the tyre giant, 8 out of 10 people think that the equipment at their local play area is too old, and even more alarmingly, over 90% of people believe that there are not enough safe play areas for children in the UK.

Now, to help families raise awareness of the need for investment in safe play areas, Goodyear is ridding the UK of its worst playground by offering one needy play area a £10,000 makeover.

Goodyear’s spokesperson Anna Stanley said:- “For children, playgrounds are all about having fun and enjoying themselves. Our appeal is focused upon providing children with not just a fun playground, but a safe one too and so we are appealing for nominations of playgrounds that currently don’t meet either criterion.”

The company is hoping its safety expertise will help to transform a worn-out playground into a fabulous new fun zone, making use of recycled old tyres.

Anna continues:- “Every year Goodyear recycles thousands of tyres for use in sports and recreational surfaces, and this project will ensure that these old tyres are put to good use, revamping Britain’s worst playground.”

This is the 3rd consecutive year for Goodyear’s popular Playground Appeal and adds further support to the company’s commitment to family safety.

Anna adds:- “This year we are also proud to announce that as part of our on-going relationship with Birmingham Children’s Hospital, our employees have chosen to support the development of a much needed play area for the Child and Adolescent Mental Health service at the Hospital; one of the best children’s hospitals in the UK. 

Physical play is important to the development of all children, but this is especially true for children with mental health issues, and so we are delighted to financially support the development of a play area at the Hospital.

We are confident that both the new play area at Birmingham Children’s Hospital and our £10,000 playground makeover will give many children a safe and fun place to play.”


To nominate your local playground to win a £10,000 makeover please visit mygoodyear.co.uk

Nominations are being taken online until 30 April 2008, whereby any online voting poll will determine the playground most in need of the £10,000 makeover.

The winning playground will be announced during Goodyear’s Playground Safety Week to be run from 26 May 2008 to 30 May 2008.

THE GREEN WAY TO MAKE USE OF OUR RARELY USED ITEMS

THIS week sees the official launch of LetsAllShare,  a ground-breaking new website dedicated to promoting the many practical, economical and environmental benefits that can be gained by simply sharing items with other people we trust.

LetsAllShare is completely free to use and is available to anyone wishing to share, lend or borrow any of the items or products so many of us buy and use just once or very rarely.

You may also wish to give away unwanted items or maybe earn some cash by renting or hiring them out for a fee.

The types of products that can be shared are endless. Typical items include DIY tools, gardening equipment, roof boxes and bicycle carriers, ski equipment, camping equipment, baby and child items, as well as designer clothes, shoes and even birth pools. In today's modern world where space and storage are in short supply the LetsAllShare concept provides a perfect solution in which everyone benefits.

The initiative is the brainchild of Stas Murzynowski and his friend Neil Lecky- Thompson aka 'Lecky', and came about when they were having a conversation over a beer. Stas was describing how a few months earlier his sister had said she was heading off on holiday with her family and wanted to buy a roof box for her car. Asking his advice on the best type to buy Stas said:- "why are you buying a roof box when I have one in the garage that does nothing for 50 weeks of the year?" As Stas and Lecky thought a little more the concept of a website came to mind, dedicated to serving all those people who would share not just items but services and recommendations also, if only a mechanism was in place. After a successful soft launch and many months of hard work letsallshare.com has now officially arrived.

The site has already enjoyed many successful shares from Gucci shoes and designer frocks to lots of DIY tools and even an office space in Fulham, which just goes to show how far reaching the idea has become.  It's easy to get involved; you simply become a member of LetsAllShare which is free to do. Once registered you will be able to see 2 communities. There is a 'friends and family' community into which you can invite trusted friends, family and people you know, as well as a 'local community' which is automatically set up and captures all other members who have joined the scheme in your area.

You can also set up a central community (such as an established network, local sports club or mums and baby groups) to share specific products.

The beauty of the site is the total flexibility in which you have complete control as to what you wish to share, as well as the ability to dictate different terms for each of your different communities.   It's as simple as that.

LetsAllShare is very much ethically driven and both partners rank its benefits to the environment high on their list of priorities. 

We are all only too aware of the need to become 'greener' in our outlook, and as population increases there will only be so much of the finite resources to go round. 

Couple this with the impact of consumer waste and pollution, and 'sharing' suddenly becomes a very sound idea indeed.

To find out more about LetsAllShare and how you and the environment can benefit visit the website.

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