Report debunks myths surrounding Generation Y
published by the Chartered Management Institute shatters many
long-held beliefs about Generation Y.
Exploring the aspirations,
working styles and motivations of today’s younger managers in the
North West it exposes as myth the view that Generation Y is
self-absorbed, disloyal and impatient.
The study, based on qualitative and quantitative research of
managers aged 35 and under, indicates that today’s younger managers
in the North West are focused on long-term skills development to
boost their career options. Combined with analysis of the
views of management students, the study, published with Ordnance
Survey, will be used to help business leaders and employers in the
region understand how to recruit, develop and retain younger
managers. Key findings include:
Selfless, not selfish:- far from the stereotypical view of
Generation Y as self-indulgent, younger managers in the North West
are driven by ethics and a sense of purpose. Only 16% claimed they
quit their job tomorrow’ if they won the lottery. 83% in the
region ‘want to work for an organisation that does something I
believe in’ and 56% ‘would only work for organisations with
Committed to the cause:- debunking the myth that Generation Y
lacks commitment, the report shows that 72% of respondents in the
North West have been in their current job for 3 years or more and
only 7% strongly agreed with the statement that ‘there’s no point
being excessively loyal to an organisation’. 38% also work
in the evenings, if necessary, 31% work at weekends and 20% also use
‘travel time’ for working
Long-term career planning:- the idea that Generation Y is less
committed to career planning has also been shattered by the study. Asked why they joined their current employer, many in the North West
(77%) focused on the long-term career opportunities available.
61% claim to have a personal development plan in place and 75%
suggest they ‘know what they need to achieve their ambitions’.
Jo Causon, director, marketing and corporate affairs at the
Chartered Management Institute, says:- “Generation Y has been
dismissed as self-centred, yet the evidence shows that this is not
Overall there is a strong desire to develop at work and
enjoy their job, with inability to progress a strong negative for
Yet, at the same time, busy individuals working long hours can
quickly become demotivated and leave. In an era where skills are at
a premium, organisations need to be aware of this and act before it
Further analysis of the research shows today’s younger managers in
the region believe that their future success depends on skills
development. Asked what would appeal about job opportunities, just
27% said pay is very important.
The majority (72%) suggested they
would be attracted to employers offering training and development. 81% also claimed the
‘challenge of work’ is a key factor
influencing their choice of job.
Vanessa Lawrence, director general and chief executive of Ordnance
Survey, comments:- “It is clear from the study that younger
managers wish to acquire transferable skills; with the shortage of
skills across the UK continuing to be a factor for organisations,
this is something that should be welcomed.
The research confirms
that there is considerable value in investing in training, both for
the individual and the employer.”
Called ‘Generation Y: unlocking the talent of young managers’,
an executive summary is now
IN THE COLD
been put up to deter random sales people knocking on doors in parts
of Crossens, 2 locations in Birkdale and 1 in Ainsdale.
part of the scheme, homes will receive door and window stickers,
information packs and signs will be displayed at either end of the
street to help reduce uninvited sales people calling.
The scheme is part funded by the Safer and Stronger Communities
Partnership (SSCP) working closely with local Homewatch Schemes and
Sefton Council Trading Standards.
A similar no cold calling zones has successfully been set up in
Crosby in Partnership with a local Homewatch Scheme.
Trading Standards Manager, Andrew Naisbitt,said:- "Cold
callers who turn up and knock on doors unannounced often use 'hard
sell' and pushy tactics to make a sale.
They will often take cash
or cheques off vulnerable people and there is also a link between
distraction burglary and doorstep callers.
By setting up a
cold calling free zone with visible road signs highlighting this, it
gives the message that such sales people are just not wanted.
Through partnership working like this we can make a real difference
for local communities and hopefully more schemes like this will be
seen across the borough."
Southport Homewatch Coordinator, Margaret Jepson, added:- "An
unexpected caller to an older person's can unnecessarily raise the
fear of crime.
By setting up designated No Cold Calling Zones like
these, it will reassure the public that positive action is being
taken and hopefully prevent this practice from going on."
Direct Helps Take the Pressure off GPs and A&E
NHS Direct is
helping take the pressure off GP surgeries and A&E as it
increasingly continues to advise callers to treat themselves at
home. According to new independent research, 39% of callers in
the North West region were advised to treat themselves at home and
if NHS Direct had not intervened, nearly 50% of those callers would
have gone to their GP and over 25% would have gone to A&E. IFF
Research, who carried out the evaluation, interviewed 605 people in
NHS Direct’s North West area and found that 71% of those callers
would either have gone to their GP or attended A&E if they had not
been able to phone NHS Direct. Of the 71%, 40% stated they would
have sought help from their GP and 31% said they would have gone to
Looking at all 9 NHS Direct regions as a whole the picture is fairly
consistent. Nationally, the research confirms that a high proportion
of callers (41%) were advised by NHS Direct to treat themselves at
home and if we had not intervened, nearly 50% of those would have
gone to their GP and over 25% would have gone to A&E. In
comparison, the independent evaluation also highlights that
nationally NHS Direct referred 11% to A&E, 28% to a GP (10% for
urgent appointments), 5% to walk-in centres, 4% to a dentist and 3%
to a pharmacist. In 2007 NHS Direct’s core telephone service took 5
The independent evaluation of 4554 calls to the service shows that
73% of callers would either have gone to their GP or attended A&E if
they had not been able to phone NHS Direct. Of the 73%, 44% stated
they would have sought help from their GP and 29% said they would
have gone to A&E.
“These figures quite clearly show that NHS Direct is helping
take the pressure off GP surgeries and A&E and what is particularly
significant is how many of the callers advised to treat themselves
at home would have otherwise gone to doctors’ surgeries and A&E.
It is also
clear that the public like the service they get. Our patient
satisfaction ratings are very high compared to almost any health,
call-centre or online service. We know there are huge opportunities
for further use of telephone, internet and TV in healthcare, but
it’s good to know that what we do today has such a positive effect
and is appreciated by the public.” said NHS Direct chief
executive Matt Tee.
NHS Direct Referral Process:-
Of the 4554 callers questioned 93% felt the referral process, which
included self care advice, was efficient and the same percentage
said NHS Direct “helped me deal with the issue I was calling
about”. Of the 4163 callers who followed NHS Direct’s
advice, 95% were satisfied. The speed with which NHS Direct
can be contacted “compared to how long it takes to book an
appointment with GP or other provider” was one of the main
reasons for satisfaction according to callers. NHS Direct
offers reassurance and according to IFF Research the service stops
callers “panicking” and gives them confidence they are
the correct service”. The advice is also trusted and callers
tend not to question it.
There are 3 main reasons callers ring the service – 65% had a new
health concern (illness or injury); 22% wanted general information
and 12% had an existing concern/complaint which was worsening.
Mark Speed, IFF Research joint managing director, said:-
“These are very positive findings for NHS Direct – with very high
levels of caller satisfaction in terms of the way the call was dealt
with, the appropriateness of referral and the efficiency of the
IFF also carried out 35 in-depth interviews with healthcare
providers - a cross sectional not representative sample - which will
underpin a series of related studies which NHS Direct is currently
developing with academic partners. Whilst there was a good
degree of positive feeling among the small number of health
providers surveyed by IFF, and although they felt NHS Direct
referrals are appropriate and timely, healthcare providers also felt
that there is still a tendency for NHS Direct to err on the side of
caution. According to IFF, healthcare providers do understand
the rationale behind such caution but feel NHS Direct’s referral
system could still be further improved.
In response to this Tee explained:- “Following this research,
we are examining a number of options including highlighting how many
calls are diverted away from each provider to counterbalance
providers’ experience of inappropriate referrals. We are also
considering providing an increased quantity of referral
documentation which would help counteract claims of those who feel
NHS Direct duplicates existing services.”
Regional breakdown per NHS Direct region:-
The regional figures for all 9 NHS Direct regions show a similar
picture to the national one. The box below breaks down the figures
per NHS Direct region. The figures below also clearly show that of
those were advised to treat themselves at home significant numbers
would have either gone to their GP or A&E.
NHS Direct Regions
% felt they were advised
to treat themselves at home
% would have otherwise
gone to GP
% would have otherwise
gone to A&E
|East of England
|Yorks & Humber