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Issue Date:- 3 November 2008

"Joined up" action needed to cut road deaths

A hard-hitting report from the House of Commons Transport Select Committee today sets road safety aspirations that will demand strong integrated leadership from the Department for Transport (DfT) and the Home Office, said the IAM (Institute of Advanced Motorists).

The IAM - the UK's leading independent road safety charity - said that the TSC identifies the need to focus on the known high priority areas to produce real progress in road safety over the next two decades.

The report highlights areas on which the IAM has long campaigned. These include action on:

· deaths on rural roads

· the appalling toll of death and injury among young male drivers

· better training for fleet drivers

· further driver, rider and cycle training.

Neil Greig, Director of IAM Policy and Research, said:- "The Committee has been courageous in pointing out where the UK is failing on road safety. Sustaining success in reducing casualties requires 'joined up' action and consistent funding by key government departments. Critically, we must focus on where the biggest reductions in death and injury can be achieved by implementing improvements in infrastructure that deliver sustainable accident reductions.

Planning to reduce deaths and injury requires a clear vision and reliable data. On both counts the Committee shows that much needs to be done to involve the general population in target setting and to highlight the complex human failings that lead to crashes.

Simplistic solutions based on the assumption that speeding causes most crashes have skewed policy for years and may have led to an over reliance on safety cameras, and on penalties rather than deterrence. The proposed British Road Safety Survey, Road Safety Commission and road crash investigation body must help to harness the appropriate resources and focus effort where they will be most effective. Consistent enforcement and a long-term commitment to improve driving and motorcycling skills must underpin the government's next road safety targets,"
added Mr Greig.

UK RETAILER NICE ‘n’ NAUGHTY CROWNED BEST RETAIL CHAIN IN EUROPE!

2008 EROTIC ELINE AWARD WINNERS - VENUS, BERLIN

The highly prestigious, annual Erotic eLine Awards show was held in the Festival Center of the Estrel Hotel in Berlin on 17 October. The eLine awards are run in conjunction with the world famous, Venus International Trade Fair attended by virtually every major company within the adult industry. With over 300 exhibitors from 38 countries, it’s a huge event, attracting wide interest from the media. Representatives from magazines, the press and several TV channels were in attendance to cover the proceedings.  Adult producers, manufacturers, retailers, distributors, directors and stars from around the world were honoured at the eLine Awards with over 500 of the most prominent people in the business, including many famous celebrities, attending the glamorous gala dinner. In total, outstanding achievements in 76 categories spanning the adult video, retail, novelty and internet industries were recognized.

Nice ‘n’ Naughty is therefore absolutely thrilled to have been crowned ‘Best Retail Chain’ at the Awards which are contested by companies throughout Europe, many of whom are larger and more established, such as Beate Uhse with 280 retail outlets across several countries. By way of comparison, UK based Nice ‘n’ Naughty currently has 11 stores, predominantly in the North West region.   Nice ‘n’ Naughty has previously been recognized as one of the leading operators in the UK adult market, winning the ‘Best Adult Retailer’ award for the past 4 years in spite of strong competition from top companies such as Ann Summers. This is Nice ‘n’ Naughty’s first European ‘trophy’, however, and represents a further step up in performance.

Simon Prescott, Managing Director of Nice ‘n’ Naughty, had this to say:- “We are extremely proud to have won this award and to be recognised on the European stage. Taking into consideration the sheer scale and professionalism of the competition we were up against, this is a massive achievement and a credit to our entire team here at Nice ‘n’ Naughty”.

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