news... Your words...
Issue Date:- 30 December 2008
Lethal rural roads need 'Intelligent Speed Adaption'
treatment first, says IAM
large reductions in road deaths and injuries - thought to be as
dramatic as 29%, could result from a widespread
adoption of the new 'Intelligent Speed Adaption' (ISA)
proposals that was put forward on Tuesday, 30 December 2008, said
the Institute of Advanced Motorists (IAM), the UK's largest
independent road safety charity.
The IAM, contributors to the government's Motorists' Forum, has
backed the scheme but would like to see new digital speed maps at
the heart of the ISA system prioritise potentially lethal rural
IAM Director of Research and Policy Neil Greig cautioned that
motorists may well resist initially a system that dictates how fast
they can drive. "ISA may be able to ensure that all cars
observe speed limits, provided that critical safety conditions are
met and tested. However, even with these assurances, an
understandable deep-rooted concern about 'Big Brother' will have to
Mr Greig said that the report showed that fleet managers showed a
general lack of support, as they did not believe that exceeding
speed limits necessarily reduced a driver's safety.
Like an in-car navigation system, ISA uses global satellite
positioning (GPS) and a digital map to establish a car's location
and what the speed limit is at that point on the road. This
information can be used to:-
· tell the driver the speed limit through a display on the
instrument panel (Advisory ISA)
· control the speed of the vehicle, if the driver so wishes
· automatically control the speed of the vehicle (Controlling ISA).
Once ISA is set to keep the car to the speed limit, it does not
allow the driver to accelerate beyond it. The system may apply the
brakes lightly if the limit is exceeded by a certain amount (for
example, while going downhill).
The IAM believes that certain safeguards need to be built in before
extensive ISA trialing, including a very high standard of
reliability of equipment and speed limit data.
"Drivers could keep their foot firmly on the accelerator, secure in
the knowledge that they cannot exceed the maximum permitted speed -
so they could fail to drop their speed to below the limit when
conditions require it. That abdication of driver responsibility
would not be helpful to road safety in the long run." said
Mr Greig also added that drivers may adopt ISA devices if they
promised that speeding fines, penalty points and loss of licence
became things of the past.
Useful weblink - To take a look at the IMA "Controlling how
fast you can drive" booklet click here
STAY SAFE THIS NEW
YEAR... DON'T DRINK AND DRIVE!
DRIVERS on the roads through out
Cumbria, Lancashire, Greater Manchester, Merseyside and Cheshire are
being warned that a New Year's tipple could see them end up behind
bars. The Government and Police have once again joined forces
to urge anyone hitting the party scene to leave their car keys at
home and not risk the devastation that drink driving causes.
Keep an eye out for
'Buy one Coca-Cola and get two more free' deal for
designated drivers - which will be running in 2,500 pubs across
Britain over the New Year festivities thanks to Coca-Cola Great
Britain in a bid to help tackle drink driving. Also get our
logo on your mobile phones and pass it on to your friends to remind
them not to drink and drive!
Standard/other carrier charges may apply. Depending on your mobile data plan,
your carrier might charge you to receive text messages (or PIX messages) or for internet access. If you don’t know what
plan you have, you should check with your carrier. Compatible with most carriers including AT&T, Cellular One, Sprint,
and TMobile. Text STOP to 69937 to opt out. Myxer is not a subscription service - there are no recurring fees. So, why do
we say 'Text STOP to 69937 Opt Out'? Well, because the carriers told us to!
Lost without Sat Nav?
THE Sat Nav
is now seen by many as the most important development in navigation,
since the introduction of the A to Z. And, with the government
and even the Institute of Advanced Motorists, calling for more
in-car navigation system, it seems likely that they will become
increasingly more common. Integrated Speed Adaptation, ISA, a new
addition for Sat Nav's, uses global satellite positioning (GPS) and
a digital map to establish a car's location and what the speed limit
governing the area they are in. From this, it instructs the
driver about these speed requirements and warns if they are being
exceeded. It could be used to prevent a car exceeding a limit
in future. However, the law in the UK, regarding these
matters, is currently reported to be rather obscure. It might
be interpreted to conclude that the use of a Sat Nav is
dangerous and that the driver is acting illegally. In various
incidents, recently, drivers have fallen foul of the law by touching
a button on a radio, adjusting the mirror, or altering the seat
position. Even eating a piece of fruit or a Mars bar, whilst
stationary at lights, can now put you on the wrong side of the law.
Strangely, less has been heard of cases involving smoking whilst
driving. The new road traffic laws are intended to protect the
driver and other road users from the dangers caused by loss of
proper control of the vehicle, but are they being over-zealously
applied, in some cases, because the law is too obscure? The
consequences of prosecution can be 3 points on a licence and £60
fine or worse So when Clive Forsythe, who is the head of marketing
and sales at Masterlease, contacted us about this fantastic bit of
kit, the Sat Nav , we took note. Masterlease is one of the
fastest growing funding and fleet management companies in Europe..
So if he is asking whether people may be using their GPS system
before using their common sense, it will surely be a big issue in
Clive Forsythe said:- “For adults, the top of gadget-lovers
Christmas lists in 2008 must surely be, a satellite navigation
system, if they haven’t already got one. Sat Nav systems
have become increasingly popular over the past few years,
particularly as the gift to buy someone who has everything, and with
the fantastic offers currently available on the high street it is
the perfect time of year to snap up a bargain.
But have we become too reliant on Sat Nav ? Whether it is
trying to beat our time on a regular route, in order to reduce the
monotony of commuting, or slipping into the habit of programming
every journey into the planner, no matter how well we know the
route, Sat Nav is now a big part of our lives. However,
could Sat Nav actually be erasing our inherent navigational
skills, and is it actually more dangerous than reading a map whilst
While physically reading a map en-route is distracting and not
recommended, the audio options on Sat Nav can provide a driver
with clear instructions without the need for map reading.
People are able to drive in a more relaxed way, safe in the
knowledge that they are being guided through their journey, without
constantly having to refer to a
map. Or are they?
Many drivers are becoming so reliant on Sat Nav that they seem
to be losing their inherent sense of direction and possibly common
sense. Take for example the incident in 2007, where a Polish
driver followed his Sat Nav into a lake. Police who
attended this incident stated that the driver had such faith in his
Sat Nav that he neglected to take note of the road signs
warning that the road had been closed, after a water company flooded
the valley to create a reservoir.
This extreme example highlights a trend for drivers to disregard all
other external signals that contradict their Sat Nav s. For
example, a Hampshire hamlet has erected signs telling drivers to
ignore their Sat Nav , as faulty GPS programming directs HGVs down a
small, single lane in the countryside, which has resulted in several
vehicles getting stranded. This trend can only get worse; with
a whole generation growing up with Sat Nav , who arguably won’t
develop decent navigational skills.
Anecdotal evidence also suggests a tendency for people to use their
Sat Nav as a means of entertainment whilst on long journeys,
trying to beat their predicted time of arrival. This not only
causes drivers to be distracted, but in several cases to break the
speed limit in order to reduce their journey time.
Added to this, there are legal considerations. Using a
handheld mobile phone whilst driving has created great media
attention, yet many drivers may not be aware that they are also
liable to be prosecuted for editing the settings on their Sat Nav
whilst in a moving vehicle, as this constitutes driving without due
care and attention. Sat Nav s, which are a constant
distraction in the eye-line of the driver, can also cause more
confusion if it gives erroneous information.
published earlier in 2008, suggests that Sat Nav systems have
been responsible for over 300,000 crashes since GPS systems were
introduced. Fleet managers have a duty of care to ensure that
their drivers are well informed of both driving offence outlines,
and also general safety whilst in their vehicles. Corporate
responsibility guidelines mean that this is not only in the best
interests of the individual, but also of the company as a whole.
Our advice to
drivers is to programme their Sat Nav system before setting
off, and to stay alert to external signs that may contradict the
directions that they are being given.
There is no doubt that Sat Nav s are useful and reliable most of the
time, but drivers need to use their common sense when following the
directions of their Sat Nav and not use them in isolation,
ignoring all other external factors, such as good, old-fashioned