Parents hoodwinked by manipulative food manufacturers
93% of parents
in the North West are misled by tactics manufacturers use to market
children’s foods loaded with fat, salt and sugar a British Heart
Foundation (BHF) survey revealed.
The survey asked parents what they thought about statements such as
‘free from artificial colours and preservatives’ and ‘a
source of calcium, iron and 6 vitamins’. It illustrates how the
nation’s mums believe they indicate a product is likely to be
healthy. Yet the shocking truth behind such lines is:-
Wholegrain – 72% parents believe that ‘wholegrain’
means the product is likely to be healthy. For example Nestle state
that Honey Shreddies are ‘wholegrain’ and can ‘keep your
heart healthy and maintain a healthy body’ yet a 45g average
size serving contains more sugar (13.6g) than a ring doughnut
Source of calcium, iron and 6 vitamins – 59% of parents think
this indicates the product is likely to be healthy. For example Coco
Pops use this line on their cereal and milk bars, yet per 100g they
are higher in saturated fat and sugar than the average chocolate
No artificial flavourings, no artificial colourings – More
than half of parents, 56%, believe this indicates the product is
likely to be healthy. The Natural Confectionery Company packaging
states that Jelly Snakes sweets have ‘no artificial flavourings,
no artificial colourings’ and are ‘natural’. Yet they
contain more calories gram for gram than black treacle.
As part of its Food 4 Thought campaign the BHF examines how food
manufacturers manipulate parents through distracting health-like
claims to market breakfast foods and lunchbox snacks.
Peter Holllins, Chief Executive of the BHF said:- “Parents are
having the wool pulled over their eyes by food manufacturers. Smoke
and mirror tactics means that foods targeted at children and high in
fat, salt and sugar are being disguised with partial health claims
suggesting they’re a healthy choice. Regularly eating these types of
foods could have serious implications for kids’ future health.”
The survey also revealed that 77% of parents supported calls for a
single, front of pack food labelling scheme. An independent review
commissioned by the Food Standards Agency concluded that a single
front of pack scheme combining traffic light colours, guideline
daily amounts and the words high, medium and low would be the most
helpful to shoppers. But many food companies are resisting this
system of food labelling.
Peter Hollins said:- “Partial health claims and the mish mash
of food labelling systems serve only to confuse shoppers about the
nutritional value of what they’re putting in their shopping baskets.
It’s time for food companies to stop making excuses, support one
system and ensure shoppers are given ‘at a glance’ information about
the foods they’re giving their kids.”
The survey and report was conducted as part of the BHF’s Food 4
Thought campaign aimed at tackling childhood obesity. For further
information on the campaign visit:-
Office of Fair Trading Faces Legal Challenge From Consumers
Heart Foundation is asking local people to get snapping over
Christmas and enter the first Red for Heart Digital Photography
The three winning, and a selection of finalist, images will launch
National Heart Month in February 2010 with an exhibition on the
landscape area next to the Merlin Entertainments London Eye, which
receives an average footfall of six million visitors per year.
The theme is Red for Heart so the colour red must be incorporated
into the photo, but the brief is open to interpretation and must
include a supporting statement of 100 words.
There are three entry categories: adults aged 16 and over, students
aged 16 and over and juniors aged 15 and under. The competition
closes on 6 January 2010.
There are some fantastic prizes to be won including an opportunity
for a one-to-one master class with award winning photographer John
Angerson; a one-day shoot shadowing award winning Getty Images
commercial photographer Chris Ryan; a Red Panasonic Lumix Camera
with 8x optical zoom, Philips Digital Photoframes, bound hard back
photobooks from Bob Books and tickets to the London Eye.
Each entrant can submit up to three digital photos for a cost of £10
for adults and £5 for students and juniors. The photos will be
judged by professional photographer John Angerson, The Independent
on Sunday Picture Editor Sophie Batterbury, Amateur Photographer
Magazine Editor Damien Demolder and Director of Content at Getty
Images, Paul Foster.
To enter go to:-
If you feel photography is not your thing you can still get involved
in Red for Heart by joining National Wear Red Day on Friday, 26
February 2010. For fun and inspiring fundraising ideas for National
Heart Month – February 2010 - order a Red for Heart Fundraising Kit
today call on:- 0845 241 0976.
APPEAL TO FIND OWNER OF LOST HANDBAG
Police are trying to find the owner of a black handbag, which it is
believed may contain the funeral ashes of a
relative. As well as the ashes, which are in a small tin
containing a photograph, the small handbag also contained a
photograph of a man, woman and child, cigarettes, a bottle of
perfume and some items of make up.
It was found in Pighue Lane, Wavertree, on 19 November 2009, and was
handed in to Tuebrook police station.
The handbag has a shoulder strap with
punch hole details.
If you have lost this
handbag contact Merseyside Police on:- 0151 777 4861, you will be
asked to describe some of the items in the bag to ensure that the
bag is yours.