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			Over 200,000 children living in severe poverty 
			 OVER 200,000 
			children living in the North West are living in severe poverty, 
			going without basic essentials including warm clothes and food. 
			 
			New research from Save the Children has found that severe child 
			poverty throughout the UK dramatically increased even before the 
			recession, during a boom in the UK’s economy, with an additional 
			260,000 children throughout the country pushed into severe poverty 
			taking the UK total to 1.7 million.  The new research, 
			Measuring Severe Child Poverty in the UK, reveals that 13% of the 
			UK’s children are now living in severe poverty and shows that 
			efforts to reduce child poverty have not only stalled but have slid 
			into reverse. 
			 
			England accounts for most of the UK increase in severe child poverty 
			with over 1.5 million children now living in families that earn 50% 
			below the average UK income and missing out on daily essentials such 
			as enough food and clothes. Wales has 96,000, Scotland 95,000 and 
			Northern Ireland 43,000 children currently living in severe poverty.  
			London has the biggest proportion of children living in severe 
			poverty accounting for around 20% of all children living in severe 
			poverty in the UK – over 300,000 children. 
			 
			The report also reveals that single parents and those out of work 
			are those most likely to be living in severe poverty. Almost half of 
			children in severe poverty were in single parent families and the 
			same number in families claiming job seekers allowance (50%).  
			The recession is likely to have increased severe poverty by a 
			further 100,000 children but rises in tax credits and benefits are 
			expected to have bought the numbers back down to pre-recession 
			figures. However, as unemployment continues to climb, there is a 
			real danger that the number of children living in severe poverty 
			could still rise even higher.  
			 
			Fergus Drake, Save the Children Director of UK programmes, said:- 
			“It’s shocking that at a time when the country was experiencing 
			unprecedented levels of wealth the number of children living in 
			severe poverty – we’re talking about children going without a winter 
			coat, a bed and other day-to-day essentials – actually increased.  
			Measures introduced by the Government in the last 2 years have 
			managed to prevent the numbers spiralling even higher but with 
			unemployment expected to rise there is a danger that severe child 
			poverty will increase even further.” 
			 
			The report also reveals that Pakistani, Bangladeshi and black 
			African children are around 3 times more likely to be in severe 
			poverty than white children. However, white British children still 
			make up the majority of children living in severe poverty (over 
			70%).   
			 
			Radical changes are needed to help families most at risk of severe 
			poverty by boosting incomes and ensuring they can find sustainable 
			work that pays enough.  Save the Children is calling for 
			government support to cover 100% of childcare costs for parents on 
			working tax credit as well as better support for parents wanting to 
			take part time work and more training opportunities, especially for 
			lone parents. 
			 
			Mr Drake continued:- “The Government has failed to focus its 
			attention on the children who need help the most. We need support on 
			a radically bigger scale to be targeted at those living in severe 
			poverty to help them get back into work. Without that focus the 
			government will continue to tread water on tackling the unacceptably 
			high numbers of children living in families whose lives are being 
			destroyed by poverty." 
			 
			In the run up to the general election Save the Children also wants 
			to see any investment announcements focus on those who need it most 
			rather than tax break announcements or benefit cuts that will have 
			no direct impact on tackling severe poverty.  | 
			 
			Pedal It Pink Returns To Liverpool For 2010 
			
			  
			FOLLOWING the 
			success of the 2009 event, Breast Cancer Campaign’s Pedal it Pink is 
			returning to Liverpool in April 2010.
			The women-only cycle ride, sponsored by Santander, has now gone 
			nationwide but organisers and participants are especially excited 
			about the prospect of returning to the site where Pedal it Pink 
			first began; in Sefton Park.  Over 700 women dusted off their 
			bikes to take part in the first Pedal it Pink and there are hopes of 
			increasing this number in 2010.  
			One woman that is 
			determined to take part again is Diane Alderton from Allerton, who 
			completed Pedal it Pink last year after she was diagnosed with 
			breast cancer in October 2007.  After having a mastectomy 
			followed by reconstruction and chemotherapy, Diane is now on the 
			road to recovery. She said:- “I did the half marathon and 
			absolutely loved it! The atmosphere was fantastic and the beautiful 
			sunshine on the day was an added bonus! It was great to see lots of 
			women cycling for this very worthwhile cause and I’m stunned by the 
			generosity of those who sponsored me £1,000! I can’t wait to head 
			back to Sefton Park this year and do it all again.” 
			Someone else who was 
			in the starting line up last year was Olympic cycling champion, 
			Victoria Pendleton, who is an ambassador of Pedal it Pink and took 
			part in the Liverpool event with her mum. She said:- “I really 
			enjoyed the event, it was refreshing not to ride on a road for a 
			change. It was so good to see so many women out there supporting 
			such a great cause and everyone was really supportive of one 
			another, clapping and cheering each other on. What a great way to 
			spend a sunny Sunday afternoon!” 
			 
			Pedal it Pink has a variety of cycle routes to choose from so there 
			is something to suit all abilities. Beginners can opt for the family 
			5K lap (which is also open to the men and children in your life) and 
			those wishing to push themselves that little bit further can select 
			either a half (13.1miles) or full (26.2miles) marathon distance. All 
			routes are completely enclosed within the park, so it’s safe, 
			traffic-free and suitable for all existing and aspiring cyclists. 
			 
			Samantha Gold, Senior Events Manager at Breast Cancer Campaign 
			said:- “We have raised over £100,000 so far through Pedal it 
			Pink and would like to encourage you to help us continue to add to 
			this amount by joining us for the second Liverpool event. Not only 
			is cycling a great way to stay fit but the challenge of the event is 
			sure to make it a fun day out for friends and family with all 
			proceeds going to a very worthwhile cause.” 
			 
			If you would like to register for one of the Pedal it Pink rides and 
			help put the brakes on breast cancer, please visit 
			
			
			breastcancercampaign.org,  
			
			email
			or call 020 7749 3700.  
			 
			Cycling is a great form of cardiovascular exercise, which helps to 
			burn fat and if done regularly contributes to a healthy lifestyle. 
			Cycling is also great for toning leg muscles and can burn up to 500 
			calories an hour.  |