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'THE BEAUTIFUL GAME’ HAS HALF OF NORTH WEST MUMS DREADING THE SUMMER
HALF of mums
living in the North West of England are dreading the start of the
summer of football, a study of 3,000 mothers by Littlewoods.com has
revealed, highlighting a combination of TV viewing changes,
financial commitments and the pressure to entertain as topics most
likely to drive frustration.
The study shows that the television is set to be the biggest bone of
contention this summer, with over 42% of mums citing their family
dominating the remote control as the major frustration, whilst more
than half are irritated that their favourite programmes will be
replaced by football for the duration of the competition. Over one
third feel that they will see less of their partner and children
during the summer.
Tempers also look set to rise through the summer months, as 20% of
mums admit they will end up rowing with their other half over his
football viewing. 25% admit they will attempt to bribe their husband
or partner in return for watching the football, with crafty mums
negotiating family days out, household chores swaps and even new
shoes in exchange for 90 minutes with the remote. 10% of mothers
admit they will even take the draconian step of banning their other
half from watching the games altogether.
Financial concerns are also front of mind for mums in the North
West, with 20% worried about the additional costs of keeping the
family occupied and entertained during the summer. 33% of households
are anticipating that they will spend during the period on increased
housekeeping and entertaining, yet only 10% have set aside a budget
to do so. Barbecues and football parties were the most anticipated
additional cost for 29% of mums, whilst 17% will be splashing out on
partisan flags and bunting to show their support around the home.
However whilst some are not looking forward to kick off, others are
waiting in anticipation of the action. Over 33% of mums are actively
looking forward to a summer of football with 40% particularly
excited about the extra opportunity to spend time together as a
family, whilst 33% are likely to host special football parties. 25%
of mums polled also wish they could get more involved in football,
so as to bond further with their children.
Gareth Jones, Retail Director, Littlewoods.com said:- ‘’With
57% of partners planning to tune in to the action from the comfort
of their own home, the football will be a huge part of our family
life this summer. The pressure will inevitably fall to mums to
ensure that the summer event is a success, that’s why
Littlewoods.com is on hand to help with a selection of great brands
and flexible payment plans.”
The survey also revealed that 40% of mums are actively looking
forward to the extra family time the summer will bring. To celebrate
the roles that mums play this summer Littlewoods.com is launching a
search for the first ever ‘Football Mum of the Year’. Celebrating
all those who go the extra mile to ensure their family enjoys the
ultimate football experience, mums can nominate themselves, or be
nominated by their kids, husbands, partner or friends at:-
explaining in no more than 50 words why they deserve to be awarded
the title of Football Mum of the Year.
The lucky winner will receive £1000 cash, £1000 to spend at the
store online, and the much coveted Littlewoods.com Football Mum of
the Year trophy.
it or lose it: Britain’s vital small charities are in decline
charities reported that they were suffering from the effects of the
recession when they were surveyed by the Charities Commission’s
latest year and Government is now predicting that charities will
lose 25% of their funding during 2010. Against this dire
economic backdrop Small Charities Week, promoted by the Foundation
for Social Improvement (FSI), from 14 June to 18 June 2010 acquires a new
The FSI, which is itself a charity, was launched by Emma Harrison
(founder of A4e) to support small charities with the strategic and
financial support they need to carry out their work. Small
Charities Week opens with Campaigning Day which will take the small
charity message to the streets of London on Monday, June 14th. It
continues through Policy Day, Fundraising Day and Car Draw Day,
culminating in a Day of Celebration on Friday, June 18th.
The Charities Aid Foundation is reporting that 40% of charities are
already operating on less income than they budgeted for. The FSI has
been striving to keep ‘3rd sector’ funding in the public eye.
“Small Charity Week has been developed to showcase the work of
the small charities working tirelessly to build better communities.
Their work, which so often goes unnoticed, offers essential support
to those most at need. The
FSI was set up to support small charities in building sustainable
best practice in all their fundraising and operations; much of this
comes from learning and development opportunities, but Small Charity
Week supports this work by providing the vital platform to showcase
the impact and reach of the small charity sector.
This is the first Small Charity Week and I look forward to seeing it
grow in the coming years. We live in a country with well over
125,000 charities with an income of £1.5 million or less, and these
are the organisations that the FSI was set up to support. By
developing Small Charity Week, the FSI is aiming to put small
charities on the political, media and public agendas and at the
heart of the new Big Society.” said Ms Harrison.
The Small Charity Week programme was developed in response to
feedback from charities accessing FSI services around particular
areas where additional support is needed. Events such as the Policy
Day Reception at the House of Commons, which brings together charity
representatives, MPs and policymakers, were developed on the back of
requests from charities.
Pauline Broomhead, Chief Executive of the FSI, said:- “Every
day we see passionate individuals come through our doors who strive
in everything them do to make a difference. Small Charity Week is
about supporting and celebrating these causes.“
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