launches new Southport Flower Show brand
KENYON Fraser has launched
a new visual identity for this year’s Southport Flower Show.
Flower show organisers wanted to overhaul the existing brand and
create a new image, which would appeal to existing customers as well
as attracting new audiences.
The new look has been developed by Kenyon Fraser and reflects the
show theme for 2011, which is ‘Vintage’. The brand has been
developed from existing insight that demonstrates the demographic
and psychographic profiles of those currently engaged with the show
and aims to appeal to a wider audience.
Kenyon Fraser’s Art Director Richard Davison-White said:-
"Taking inspiration from the extensive market research provided by
Southport Flower Show we were charged with engaging with new
audiences without disenfranchising the show’s loyal customer base.
With this in mind we felt we needed a contemporary theme for the
show, which we could then link in with fashionable and stylish
imagery. The ‘Vintage’ theme was a perfect fit, appealing to lots of
different groups and was an ideal subject which we could build a
contemporary brand around."
David Jackson, Chief Executive of Southport Flower Show added:-
"The new visual identity aims to reposition Southport Flower Show
as a bold, confident, creative, entertaining, lifestyle brand.
The event is much more than the best floral displays - it is a
contemporary lifestyle festival with celebrity gardeners and chefs,
where you will experience entertainment and inspiration. This is
what we wanted to convey through the brand, and I believe Kenyon
Fraser has really achieved that."
Southport Flower Show, which takes place in Victoria Park on 18
August to 21 August 2011, attracts more than 70,000 people and generates
millions of pounds for the local economy. To date, advanced
ticket sales are up nearly 20% on last year.
Kenyon Fraser has a successful entertainment, leisure and sport
division which has recently been working with Aintree Racecourse and
the Grand National and helped achieved increase ticket sales for
the 2011 festival and a sell out for the Grand National race for the
first time in almost 30 years.
"cruelty" to the dying...
A North West Euro-MP says
that the failure of politicians to allow people to seek medical help
to die amounts to:- "cruelty and barbarism."
Liberal Democrat Chris Davies has spoken out as author Sir Terry
Pratchett, who was diagnosed with Alzheimer’s in 2008, uses a TV
documentary on Monday, 13 June 2011, to highlight procedures at the Dignitas clinic in Switzerland.
The MEP argues that it is wrong that British citizens suffering
unendurably and with no hope of recovery should have to travel to
Switzerland to die at a time of their own choosing.
Davies, who has made a study of procedures in Belgium and the
Netherlands where they are lawful, says that less than 2% of people
who die in those countries seek help to do so. Almost all do so at
home, with their family around them. But he argues that the
availability of such assistance gives comfort and relief to many
more people who are fearful of a death without dignity.
Davies said:- "This is a matter of human rights. While
palliative care will always be the choice for the great majority
facing an otherwise painful death people for whom life has become
intolerable should not be forced to live against their will. Their
wishes should be respected and to deny them medical assistance to
die is cruel and barbarous.
Polls suggest that some 80% of people in Britain want such a change
in the law with safeguards against misuse. The Coalition Government
should find the courage to introduce legislation on the issue. While
I accept that MPs should have a free vote it is unacceptable that
people in appalling circumstances should have to travel to
Switzerland to have their wishes respected."
A newly formed local
Music group with a very ambitious programme starts soon!
OPERA Viva will be holding
its next monthly Table Sale at St Mary the Virgin’s Church Hall,
Park Road, Waterloo on Saturday, 25 June 2011, from 10am to 1pm.
Admission is just 20p with refreshments available. To book a table,
phone Howard on:- 0151 920 5386.
A SONG TO TOUCH THE HEART THIS
FOR Children's Charity
"National Society for Children and Family Contact” are
delighted to announce the release of "What Colour is the Wind
daddy" in support of all loving fathers and their children
worldwide. Indeed It is with grateful thanks to my dear friend
international singer/songwriter Charlie Landsborough who kindly gave
his permission for us to have Dene Michael, lead singer of (Black
Lace) cover his truly heart-warming song of a child and fathers love
each for the other. All proceeds to the National Society for
Children and Family Contact - Please
nscfc.com and following
link to download from your choice of vendors at just 79p.