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Issue:- 16 June 2011

Kenyon Fraser launches new Southport Flower Show brand

KENYON Fraser has launched a new visual identity for this year’s Southport Flower Show.  Flower show organisers wanted to overhaul the existing brand and create a new image, which would appeal to existing customers as well as attracting new audiences.  The new look has been developed by Kenyon Fraser and reflects the show theme for 2011, which is ‘Vintage’. The brand has been developed from existing insight that demonstrates the demographic and psychographic profiles of those currently engaged with the show and aims to appeal to a wider audience.

Kenyon Fraser’s Art Director Richard Davison-White said:- "Taking inspiration from the extensive market research provided by Southport Flower Show we were charged with engaging with new audiences without disenfranchising the show’s loyal customer base. With this in mind we felt we needed a contemporary theme for the show, which we could then link in with fashionable and stylish imagery. The ‘Vintage’ theme was a perfect fit, appealing to lots of different groups and was an ideal subject which we could build a contemporary brand around."

David Jackson, Chief Executive of Southport Flower Show added:- "The new visual identity aims to reposition Southport Flower Show as a bold, confident, creative, entertaining, lifestyle brand.  The event is much more than the best floral displays - it is a contemporary lifestyle festival with celebrity gardeners and chefs, where you will experience entertainment and inspiration. This is what we wanted to convey through the brand, and I believe Kenyon Fraser has really achieved that."

Southport Flower Show, which takes place in Victoria Park on 18 August  to 21 August  2011, attracts more than 70,000 people and generates millions of pounds for the local economy.  To date, advanced ticket sales are up nearly 20% on last year. Kenyon Fraser has a successful entertainment, leisure and sport division which has recently been working with Aintree Racecourse and the Grand National and helped achieved increase ticket sales for the 2011 festival and a sell out for the Grand National race for the first time in almost 30 years.

Politicians "cruelty" to the dying...

A North West Euro-MP says that the failure of politicians to allow people to seek medical help to die amounts to:- "cruelty and barbarism."

Liberal Democrat Chris Davies has spoken out as author Sir Terry Pratchett, who was diagnosed with Alzheimer’s in 2008, uses a TV documentary on Monday, 13 June 2011, to highlight procedures at the Dignitas clinic in Switzerland.

The MEP argues that it is wrong that British citizens suffering unendurably and with no hope of recovery should have to travel to Switzerland to die at a time of their own choosing.

Davies, who has made a study of procedures in Belgium and the Netherlands where they are lawful, says that less than 2% of people who die in those countries seek help to do so. Almost all do so at home, with their family around them.  But he argues that the availability of such assistance gives comfort and relief to many more people who are fearful of a death without dignity.

Davies said:- "This is a matter of human rights. While palliative care will always be the choice for the great majority facing an otherwise painful death people for whom life has become intolerable should not be forced to live against their will. Their wishes should be respected and to deny them medical assistance to die is cruel and barbarous. Polls suggest that some 80% of people in Britain want such a change in the law with safeguards against misuse. The Coalition Government should find the courage to introduce legislation on the issue. While I accept that MPs should have a free vote it is unacceptable that people in appalling circumstances should have to travel to Switzerland to have their wishes respected."

A newly formed local Music group with a very ambitious programme starts soon!

OPERA Viva will be holding its next monthly Table Sale at St Mary the Virgin’s Church Hall, Park Road, Waterloo on Saturday, 25 June 2011, from 10am to 1pm. Admission is just 20p with refreshments available. To book a table, phone Howard on:- 0151 920 5386.


FOR Children's Charity "National Society for Children and Family Contact” are delighted to announce the release of "What Colour is the Wind daddy" in support of all loving fathers and their children worldwide. Indeed It is with grateful thanks to my dear friend international singer/songwriter Charlie Landsborough who kindly gave his permission for us to have Dene Michael, lead singer of (Black Lace) cover his truly heart-warming song of a child and fathers love each for the other. All proceeds to the National Society for Children and Family Contact - Please  and following link to download from your choice of vendors at just 79p.

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