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Issue:- 12 December 2013


BOYZONE superstar Shane Lynch was met by excited fans when he made a special trip to a Birkenhead store to launch his new fragrance for men.

A cheer went up from a crowd of fans waiting outside Savers in Pyramids Shopping Centre when their idol came into view.

Some had been waiting for several hours and many had been at the Liverpool Arena the night before to see Shane perform alongside band members Keith, Mikey and Ronan, for their 20th anniversary Boyzone tour.

The Irish singer songwriter, actor and heart throb was there to meet fans, sign autographs and showcase his new 'Lynch' men's fragrance, described as edgy, individual and unique.

The popular health and beauty high street chain is one of the main stockists of the new scent.

Shane, who is currently on the road with fellow Boyzone band members Keith, Mikey and Ronan, for their 20th anniversary Boyzone tour, said:- "I would do this sort of thing a thousand times if I could. It's nice to get out and meet people. I don't get to do it too often but I feel it's the sort of stuff you need to make it your business to take time out to do. It's great to take time out and come and visit fans in Birkenhead. It has taken a year to develop the Lynch brand and fragrance. I call it pay back and that's giving back quality fragrance at affordable prices. Everybody deserves to smell great."

Shane, who impressed TV audiences earlier this year with his culinary skills on Celebrity Masterchef and is also a talented motor racing driver, added:- "The #BZ20 tour has been absolutely amazing so far; full houses, up for it crowds and all round Christmas spirit."

There in the queue to meet Shane were friends Lisa Cleverley of Leasowe and Nikki Kavanagh of Port Sunlight, who were at the Boyzone concert last night and have been huge fans of the band for 20 years.

Lisa said:- "We just love their music, they are good looking, they've got everything really and with Shane coming to see his fans so close to home, we couldn't miss the opportunity."

Also there was Amanda Williams, who had travelled from Anglesey in North Wales, for the chance to meet Shane.

Amanda said:- "I have been a Boyzone fan since the start and Shane has always been my favourite. It's been brilliant to come here and meet him today."

Paula Butler, Commercial Director for Savers, said:- "Shane's visit meant we have had a bumper trading day. There was a really great atmosphere in the store and it was also a fun day for our hard working staff. We are quite proud because Shane is only visiting a select number of stores throughout the UK and fans at Pyramids Shopping Centre have given him a really warm welcome."

Derek Millar, Commercial Director for Pyramids Shopping Centre, said:- "We would like to say thank you to both Shane Lynch and the team at Savers for organising this visit which has been such a fantastic success. There was a terrific turnout and his trip to Pyramids Shopping Centre meant there was a real buzz through Birkenhead."

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