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Issue:- 20 December 2013

Costa brings Christmas Cheer to Liverpool

CHRISTMAS shoppers in Liverpool treated to revamped festive songs from the UK's favourite coffee shop and Youth Music.  Costa, the UK's favourite coffee shop brought festive spirit to Liverpool on Saturday 14 December as the store on Lord Street teamed up with UK children's charity Youth Music to treat shoppers to some Christmas songs with a difference.

Talented young people from the local Merseyside Youth Organisation, supported by Youth Music, came together to form a specially crafted Christmas singing group and entertained customers with a variety of Christmas music, revamped with a modern twist.

The group of 8 talented musicians from across the City, who have been working with the Youth Music project developing musical talent in children from disadvantaged backgrounds across Liverpool, came together to deliver a spectacular set of Christmas classics with a twist. The first public performance of the group went down really well with Christmas shoppers flocking to see the group perform.

This activity was part of Costa's ongoing Christmas campaign to refresh the UK's most traditional Christmas songs in the build up to the holiday season.

Costa's charity partner, Youth Music, provides more than 90,000 young people with the opportunity to make music every year, helping many of them to overcome the challenges they face in their lives and enabling others to realise their full musical potential. The organisation has been gifted with a £10,000 donation from Costa, which will help continue to provide great opportunities for young people across the country.

Kevin Hydes, UK Retail Marketing Director from Costa commented:- "It was great to see Youth Music's Merseyside Youth Organisation group bring some festive cheer to our customers in Liverpool. We always strive to deliver the best experience for our customers so alongside our limited-edition Christmas product offerings in-store, we wanted to 'shake up' some of the UK's favourite songs by adding a contemporary twist. We hope Saturday's performance got everyone ready for the holiday season!"

Glen Whitehead, Fundraising Director for Youth Music said:- "We're honoured to have taken part in such a great initiative with Costa. The young performers from Merseyside Youth Organisation thoroughly enjoyed updating some of the UK's well-known Christmas songs with a modern twist. We hope those who popped by and experienced the performance by our young local singers and musicians thoroughly enjoyed themselves"

To see images from Costa stores who hosted a choir performance, check out:- or @CostaCoffee #CostaChristmas.  For more information on Youth Music, please visit:-

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