prepares for the arrival of the Coca-cola Christmas truck
LIVERPOOL is preparing to
welcome in Christmas with the arrival of the iconic Coca-Cola
Christmas Truck as it departs on its nationwide tour headed for
Liverpool's City Centre, where it will reach Church Street on
Wednesday, 3 December 2014.
ON Friday, 28 November 2014, the unmistakable Coca-Cola Christmas truck
will embark on its tour of 46 locations, starting its journey at the
Scottish coastal town of Elgin and passing through Liverpool on its
way to the South Coast.
People from across Liverpool will have the chance to take photos
with the famous truck as it lights up (just like the advert), whilst
enjoying a snowy winter wonderland setting, a refreshing Coca-Cola
or Diet Coke and music from a live choir and a local band tipped by
many as the next big breakthrough act from Liverpool.
The Coca-Cola Christmas Truck will arrive in Liverpool at 12pm on
the 3 December 2014, stationing itself on Church Street in the City
Centre where it will stay until 8pm, before continuing on its
"To many, the sight of
Coca-Cola's iconic 'Holidays Are Coming' advert signifies the start
of the Christmas season" said Bryony Cox, Event Manager for
Coca-Cola. "The advert has become an iconic part of Christmas
and we're delighted that we can take the truck across country to
give a little happiness to as many people as possible."
This year Coca-Cola is encouraging people to give a little happiness
over the festive season. Alongside the 'Holidays Are Coming' advert,
this year Coca-Cola has launched a new TV advert 'Give a Little
The Coca-Cola Christmas truck tour has widespread appeal across the
country and in 2013 it was more popular than ever with almost two
million visits to the website to check out the route.
tour over 200,000 people appeared in the photos taken from the
visits and throughout the Christmas campaign, festive cheer was
shared 57 million times using #HolidaysAreComing.
Ever since the Coca-Cola Christmas truck first appeared on screens
in November 1995, it has become a regular feature of festive TV
schedules in more than 100 different countries. It is universally
recognised as a personal countdown to Christmas. To follow the truck
on its nationwide tour, visit:-
smashed by Birkenhead shopping centre
A BIRKENHEAD shopping
centre has smashed its energy saving targets after investing more
than £500,000 in the latest green technology systems.
Bosses at Pyramids Shopping Centre have been finding ways of making
the popular Wirral retail hub more energy efficient in an effort to
boost their green credentials and slash the £200,000 annual
In a 12-month period, running to July this year, the huge energy
bill was cut by 13 per cent, triple their original target of four
per cent, saving the shopping centre a grand total of £26,000.
The environment conscious overhaul has included a hefty upgrade of
the heating system in the indoor part of the shopping centre and the
latest LED lighting and energy efficient lift systems and equipment
such as barriers within the Pyramids car park on Salisbury Street.
There are also more energy efficient pay on foot equipment in both
the shopping centre's car parks.
Derek Millar, Commercial Director for Pyramids Shopping Centre,
said:- "Our efforts to improve our energy efficiency do not
stop here because there are more plans, which we are close to
rolling out, for similar improvements with LED lighting in the
outdoor part of the shopping centre and new energy efficient
fittings in the Conway Street car park. Our energy efficiency
savings graph will be a sliding scale upwards in the next couple of
years as our energy consumption starts to go down drastically. This
work is important for a number of reasons. We know we have many
shoppers who are interested in our green credentials. Helping to
protect the environment is important to them and as the main
shopping centre in the Wirral, they want to know we are doing our
bit to support the green cause. Also bringing down the energy bill
is important and part of our commitment towards the businesses which
Pyramids Shopping Centre is home to. If we can make savings in this
way, this is reflected in the service charge they have to pay and so
it is great news for our existing tenants but also for attracting
new businesses who are looking to open here."
It was announced last year there would be a £1m investment programme
at Pyramids Shopping Centre and this included the £160,000 upgraded
heating system in the indoor part of the scheme which has now been
installed. But in the shopping centre's efforts to boost its green
reputation, almost double that has now been spent on improving its
energy efficient technology.
The busy shopping centre is home to around 140 stores and eateries
including a host of high street favourites such as Next, The Body
Shop, Marks & Spencer, H&M, River Island, Burger King, and Greggs.
Tommi Collins, Manager of The Body Shop at Pyramids Shopping Centre,
said:- "I think this is terrific news and shows a commitment
from the shopping centre to the community and to protecting the
planet. These are values which fit in very well with our business
and we all need to do our bit to stop impacting so heavily on the
environment. I think it matters to our shoppers too and I will
definitely be sharing this news with them. We would also be in
favour of anything which saves our business money too because it is
this sort of cost cutting which means you can look to spend money
elsewhere, perhaps on refreshing the look of the store and improving
the shopping experience for our customer."
The shopping centre also has a strong recycling record with 100% of
all glass and cardboard collected being recycled. The latest
figures, from April to June of this year, show the shopping centre
recycled close to 90% of all its waste.