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SOUTHPORT LAUNCHES NEW SHORT BREAKS CAMPAIGN
Report by Julia Brough.
SOUTHPORT has launched its first short breaks campaign of 2003 in a bid to woo more visitors to the resort.
The resort is using the fantastic line-up of major events for 2003 as the main hook in attracting more visitors. Last year's festivals and events attracted nearly 500,000 people to the resort, boosting the local economy by £10 million.
This year's short breaks campaign involves the production of
150,000 four-page leaflets, highlighting the many reasons why visitors should choose Southport as the perfect leisure break destination.
To reflect the profile of short break holidaymakers, Southport has chosen to include the leaflet as a
'free sheet' in the hugely popular lifestyle magazines - Lancashire Life, Cheshire Life and Yorkshire Life.
Some 110,000 copies of this magazine will feature the short break offer and the remainder will be used for specially targeted mailings involving a database of those who have expressed an interest in Southport in the past and other appropriate databases.
Research has shown that visitors to the resort generally travel for up to two-and-a-half hours so these three publications were considered ideal to reach readers within that drive-time.
Lord Fearn, Sefton's Cabinet Member for Economic Development and Tourism, said:-
"We are constantly on the look-out for new ways of marketing the town to potential visitors.
This short break feature has been designed to focus the attention of the reader on the specific reasons to visit the town in the near future."
"The early feedback has been positive and successful events
like the jazz festival, air show and the Pleasureland British
Musical Firework Championships highlighted in the leaflet will
help make this summer a very busy one for the town."
Tourism officers will be closely monitoring the success of this first short breaks campaign of the year to determine the strategy for future 2003 promotional initiatives.
Hundreds of organisations provided feedback to HSE about their campaigns for last year's event,
concentrating on workplace stress. From these, 166 have been chosen to receive regional awards at lunchtime presentations due to take place around the UK during February, and 27 out of those will be chosen to receive a prestigious national award in March at Cardiff City Hall.
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Fame
Search for a Star
Report by Eric
Lyon-Taylor.
BETWEEN January and April 2003,
a contest to find the region's best pop singer. The competition will take place in
'Casablanca Entertainment Centre' at Pleasureland Amusement Park in
Southport.
Auditions will take place on Thursday evenings from the 30th January
to the 27th February, with semi-finals on 13th & 20th of March and the
grand final on the 3rd of April.
A fantastic prize is available for the winner including:
£500 cash - provided by main sponsor and organisers Pleasureland
Amusement Park.
The opportunity to cut a 2/3 track demo-disk - provided by Parr Street
Studios, Liverpool. Recent artists using the studio include Atomic
Kitten, N-Trance, Sophie Ellis Bextor and Coldplay.
The offer to perform an opening set for a named act in front of around
1,000 people at either Southport Theatre, the Floral Hall or Liverpool
Empire in May or June 2003 - provided by Clear Channel Entertainment.
The competition is open to solo artists between the ages of 16 & 30.
This weeks Winner of
the Northwest Final of Search for a Star Bethany competed against
other local singers from Southport, Formby, Ormskirk and
Liverpool. Photographed are local vocalists from Southport
College with the Competitions Compere.
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