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News Report Page 12 of 14
Publication Date:-
2019-06-22
News reports located on this page = 2.

Roberts Bakery takes to the sky with it's 'Rise up Against Plastic Campaign' at Tennis in Liverpool
Photos by Patrick Trollope.

THE 18th Edition of the Williams BMW Liverpool International Tennis Tournament took a delivery of bread, from the sky, this week as part of the Roberts Bakery:- 'Rise up Against Plastic Campaign' as they launch their new sustainable packaging. With the news that the River Mersey proportionally has more plastic pollution than the infamous:- 'Great Pacific Garbage Patch' it's good to know that Roberts Bakery, in Manchester, is helping to fight this problem by introducing a revolutionary new paper packaging. You can also read our related reports in this edition issue about this...

UK bakeries produce 10,700 tonnes of hard to recycle plastic packaging every year and most goes straight to landfill or has to be taken to specialist recycling points. The innovative family business is now being run by the 4th generation of the Roberts family and has been going for more than 130 years. Describing itself as:- "a next generation bakery" the brand prides itself on its ability to act. Now the new generation of Roberts bakers is doing something:- "drastic about plastic" and has become the 1st in the industry to come up with a bag which can be easily recycled from home, you just put it in the paper or mixed recycling bin.

The bakery brand's Innovation Director, Alison Ordonez says:- "Plastic is an increasingly important topic to us all, and this latest development represents a big shift in beginning to address the problems plastic poses in the bread industry. But it's not an easy task; delivering fresh bread with the quality that our consumers love in a paper bag instead of a plastic 1 is more challenging, because you need the 'preserving' layer of plastic to keep the bread fresh."

Roberts has now successfully reduced the plastic in its bread bags by 53%, by switching its core bread ranges to a sustainably sourced paper bag, and become the 1st bread brand to do this in the UK. The new bag has 53% less plastic than before, and is made from sustainably sourced paper, with a very thin poly prop coating to ensure that the loaves stay fabulously fresh.

 

Alison continued:- "Roberts vision is to become the Next Generation Bakery, and we've taken the lead in finding a 1st solution. It's part of our ongoing journey to get to 100% plastic free. But if we don't start acting, there won't be a next generation; we feel really strongly about that."


On Friday 21 June 2019, as a way to draw people’s awareness to the new alternative to plastic wrapped bread, with help from ourselves, at Southport Reporter, Roberts Bakery dropped in to the Liverpool International Tennis Tournament, being held Aigburth Cricket Ground, near the banks of the River Mersey, as part of the:- 'big drone drop off' by the 'Bread Arrows.'

Anders Borg, brainchild behind the Liverpool International Tennis Tournament, and his business partner took delivery of 1 of the new loaves that was flown in to the grounds.

 

Roberts are keen that this new packaging should not affect the price of their bread, which will remain at ₤1.15 and you can get the newly packaged loaves which are now available at selected Tesco stores across the UK. To find your nearest store, visit:- RobertsBakery.Co.UK.

Alison concluded:- "Everyone is under pressure to reduce the amount of plastic packaging they use, and we know shoppers want to recycle but that it's sometimes complicated to do so. We've responded by producing a bag that is really easy to dispose of responsibly at home. No confusion about which bin to use. No inconvenience of traipsing down to local recycling centres. No price hikes."


Photo coverage - UB40 have played at Aintree Racecourse
Photos by Patrick Trollope.

ON Friday, 14 June 2019 original members of the legendary UB40 band, took to the stage ay the historic Aintree Racecourse. This was part of the Jockey Club Live Concert Program, that has been mixing music and races for a few years now. This was yet another fantastic concert and a brilliant end to this years Aintree Racecourse Jockey Club Live program. For other Jockey Club Live events at other courses and to see what's on next year at Aintree Racecourse next year, please visit:- TheJockeyClubLive.Co.UK.  To read our report about the event in last weeks edition, please click on here now.

 

 

 

 

 

 

 

 
      
 
   
 
 
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