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NEW MOVES TO ATTRACT CHRISTMAS SHOPPERS

With less than a month to go until Christmas new moves are being made to encourage even more people from outside Southport to enjoy the experience of shopping in the resort.

As part of the new radio campaign representatives from Century 105 will be in the town this Saturday (December 1) giving shoppers the chance to win £500 to spend in the town.

And you wont miss them. The Century team will be outside the Arts Center in their ‘Red Hot Hondas’ between 12 noon and 2pm, giving shoppers the chance to enter the free draw.

“Shopping and particularly Christmas shopping in Southport is one of the most important elements of the marketing activity of the resort, “ says Lord Fearn, chairman of the Christmas Group. “As well as the regular advertising to encourage shoppers to visit we have decided this year to include a regional radio campaign to reach those within a short drive-time of the resort.”

As Christmas approaches shoppers in the town will be treated to a variety of festivities in the town center.

Wayfarers Arcade looks spectacular and a line up of events is planned to create a festive atmosphere right up until Christmas. This Saturday also sees the opening of the grotto in the arcade with the Roudelay Singers performing between 12.30pm and 2pm. On Sunday street music entertainers will perform throughout the afternoon.

The grotto will be open this weekend and next (December 8^th and 9^th) from 11am to 5pm and then daily from December 15^th to 24^th.

On December 13^th and 20^th for late night opening, shoppers will be treated to free mulled wine and mince pies in the arcade.

And if busy shoppers want to take a break, Christ Church on Lord Street will be playing host to carol concerts from local schools. Children from Our Lady of Lourdes will be in the church on December 13th, Farnborough Road Juniors on December 14^th and Linaker Street on December 18^th. The concerts start at about 1pm for an hour.

Shoppers at two of the town’s supermarkets will also treated to a visit from Santa. Rotary is once again running its successful balloon event at Safeway and Tesco giving children the chance to send a message to Father Christmas in Lapland. The balloons are released and the child with the one traveling the furthest, gets a prize. Rotary will ensure all children receive a message from Santa.

Father Christmas will be at Safeway on Saturday, December 8^th and 15^th and at Tesco on Saturday and Sunday, December 8^th and 9^th.

And on the last main shopping day before Christmas December 22 the town center will be in a real festive mood when hundreds of people gather in the Princes Diana Memorial Gardens in front of the Arts Center at 11am for open air carol singing.

Article by  Julia Brough.

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CORK’S WORLD-FAMOUS JAZZ FESTIVAL TWINNED WITH SOUTHPORT’S

Southport Tourism officers have just returned from a fact-finding mission to Cork Jazz Festival.

And the visit was so successful that Southport has now been asked to twin its jazz festival with the well-established event held Cork for the last 24 years.

The invitation to Cork followed a visit by its festival chairman Pat Horgan to Southport’s first-ever Jazz Festival in June. He was so impressed with the resort’s event that he immediately returned the invitation.

He said: “I was immensely impressed with the quality and organization of the event, particularly considering it was their first festival. I was also amazed at the range of great pubs, clubs, bars and restaurants in the resort that make it an ideal venue for a jazz festival. I’m looking forward to coming over again next year.”

Southport and Cork tourism chiefs will now share knowledge, information and experiences as well as cross marketing, sponsorship opportunities and artist booking arrangements.

“It’s quite an honor to be asked to twin with such a high profile jazz international festival as the one in Cork,” says Tom Walsh, marketing manager for Sefton’s tourism department. “Our first jazz festival in Southport in June was a huge success attracting many visitors to the resort which brought additional business to the bars, clubs and restaurants. Working with the organizers of the Cork Jazz Festival can only mean Southport’s event will just get even bigger and better.”

Southport Jazz Festival takes place in 2002 between June 13^th and 16^th and will once again attract many top names from the world of jazz.

Article by  Julia Brough and photo by Patrick Trollope.

See 2001 Jazz Festival Photographs!

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Happy Birthday, 3 this week. David and James, two peas in a pod.  Love Mum & Dad.  Marshside.

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