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Southport Reporter® covering the news on Merseyside.

Date:- 26 February 2007

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Invites to the Launch of New National Standards

THE Chartered Institute of Marketing (CIM), supported by The North West Development Agency (NWDA), is inviting Merseyside businesses to attend the regional launch of the new National Standards in Marketing/Marketing Communications at The Manchester Conference Centre on Tuesday 6 March 2007. 

Since 2004, the Marketing and Sales Standards Setting Body (MSSSB) has been running a government funded project to establish a set of comprehensive national marketing/marketing communications and sales standards. The standards cover all aspects of both professions and will:

* Provide guidance to companies and agencies about the skills which their employees should possess in various roles at different levels

* Establish cross-recognition for those, for instance, in advertising who wish to gain a qualification in market research or vice versa

* Determine the structure for the validation of all marketing and sales educational courses which seek government funding.

The first element of the afternoon will be a workshop introducing the Standards to marketers and the wider business community – it will be hosted by Dr Chahid Fourali, Head of MSSSB. This will be followed by the official launch where delegates can learn how they will be able to participate, inform the process and influence the way the Standards will be disseminated in the region.

Dr Chahid Fourali said:- ‘The co-operation of everyone involved in marketing/marketing communications and sales will ensure that we can disseminate these world-class professional benchmarks to maximise professional practice and to influence government, education providers and all those working in this area.’

Delegates will also have the opportunity to attend a separate evening debate, called The Future of Marketing. This event, chaired by David Thorp, Insights Manager at the CIM, will discuss the Institute’s 30 year definition of marketing and will include a question and answer session for representatives from Moor Hall – the Institute’s HQ.

Diane Earles, regional director of The Chartered Institute of Marketing in the North West, concluded;- ‘Marketing and sales are 2 of the most dynamic and fast growing sectors in the region. Through effective consultation and implementation, I’m sure the new Standards will have a positive impact in both professions.’

Event Details:-

Tuesday 6 March 2007, Manchester Conference Ctr, Weston Building, Sackville St

Agenda:-

2.30pm Registration and Coffee
3.00pm to 5.30pm – MSSSB Workshop
5.30pm to 6.30pm – Official Launch of MSSSB
6.30pm to 7.00pm – Networking and Buffet
7.00pm to 9.00pm – The Future of Marketing & CIM Question Time

Booking/ Costs:-

It is necessary for delegates to book onto individual launch elements in advance

Workshop and MSSSB Launch – Free to all delegates

Q&A - Free to members/ studying members and student non-members or £25.00 for guests

Telephone - Pam/Lynn on 0141 221 7700

Post - cheques payable to 'Chartered Institute of Marketing' to 3rd Floor 100 Wellington Street, Glasgow, G2 6DH.

Wind Turbines and Energy Saving PCs up for Grabs for 100 Schools

RM, the leading supplier of ICT to UK education, has announced a competition for 100 secondary schools and colleges across the UK to win project kits consisting of an energy saving ecoquiet’ PC and a wind turbine large enough to power it. The kits will also come with a package of ideas for projects that can be implemented across the curriculum in order to teach the importance of energy saving to today’s young people.

The competition was inspired by Helston Community College in Cornwall, where last year a group of pupils began proactively looking for ways to reduce energy consumption and promote renewable energy within the school. As a result the college was awarded £3,000 from the Royal Society to build a research wind turbine. The turbine powered an ecoquiet PC donated by RM, as well as other lab equipment, and was used for various school projects. The results were diarised online.

Roger McMinn, Head of Science at Helston Community College, said:- “RM is to be commended for encouraging schools to teach pupils about renewable energy sources and energy saving. At Helston Community College the students were really engaged in the wind turbine project and ran it for themselves. I am sure that the winning schools in this competition will find the initiative equally motivating for their pupils.”

The RM ecoquiet PC uses 2/3 less energy than a standard desktop PC meaning that if all UK schools used RM ecoquiet technology one of the UK’s coal fired power stations could be shut down forever. Over a 3 year period, running 30 ecoquiet PCs in a school could save up to £1,200 in fuel costs and as much as 14,230kWh in energy.

Tim Pearson, CEO at RM, said:- “Schools produce 5 million tonnes of CO2 every year and school utility costs have more than doubled in the past four years. Schools and colleges are now taking responsibility for their impact on the environment and ensuring that energy saving strategies form an integral part of their programmes. With the roll out of these project kits across the UK it is hoped that energy saving will become a fun and interactive part of the curriculum for both teachers and pupils alike.”

Ideas included in the prize pack for cross-curricular projects will cover many subjects; ICT (powering the ecoquiet PC and publishing live weather data and energy generation on the school website); Physics (electricity generation and energy loss in long power cables); Geography (wind / weather observations); Chemistry (battery acid analysis for storing the renewable energy); Design & Technology (materials used for wind turbine).

Schools can enter the competition at www.rm.com/windpc by describing in 300 words or less how they would use the prize. The Deadline for entries is 30 March 2007.

Tours of the maternity unit at Ormskirk

THINKING of having a baby, or expecting a baby but not sure exactly where to have your baby? To help you choose, why not come for a tour of the state-of-the-art facilities in the maternity unit at Ormskirk & District General Hospital?

The tours, that are open to both mums-to-be and their partners and those Who are thinking about it, are held every Saturday at 2.00 pm and last about an hour. There is no need to make an appointment, but people are advised to let the unit know that they would like to come along, just in case it is very busy. The unit can be contacted on 01695 656919.

The tours include the delivery suite with birthing pool and dedicated theatre, the antenatal ward and the postnatal ward. Midwives will be happy to answer questions about the facilities and what the mums-to-be can expect if they choose to have their baby at Ormskirk.

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