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Southport Reporter® covering the news on Merseyside.

Date:- 08 July 2007

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ROVER'S Return landlady and real-life pub owner, Beverley Callard, is encouraging licensed business premises on Merseyside to reduce the amount of glass that the area currently sends to landfill.  The actress is championing the Have You Got the Bottle? campaign which is targeting almost 1,500 licensed premises across Merseyside. The initiative aims to reduce the amount of glass sent to landfill by the hospitality industry, a figure which currently stands more than 3,700 tonnes (11 million bottles) for Merseyside alone, by encouraging businesses to sign up to a glass bottle collection service and change the way they deal with glass waste.

Despite the fact that the North West is home to 13 glass collectors the region still produces 51,000 tonnes of waste glass per year, one of the highest figures in the UK. Although consumers are increasingly finding it easier to recycle their glass and are making use of bottle banks and colour-coded domestic bins, the commercial sector is lagging behind. In particular, licensed retailers are one of the largest generators of glass waste and currently only 35% of retailers in the North West recycle their glass.

Every tonne of glass that is recycled prevents the quarrying of 1.2 tonnes of raw material and avoids the release of 300kg of CO2 into the atmosphere. If the 3,700 tonnes of glass that is sent to landfill by Merseyside's licensees each year were recycled it would save over 1,000 tonnes of CO2 from being emitted into the atmosphere, the same as taking 344 family cars off the road for a year.

Have You Got the Bottle? has been launched by Envirolink Northwest the support organisation for the northwest's Recycling and Waste Industry. The campaign will use direct mail, a dedicated website, media relations and other marketing techniques to communicate with the hospitality industry throughout Merseyside. Licensees will receive an informative leaflet over the coming days, providing details of how they can pledge their support to the campaign. Those interested will then be able to log on to the website and find their local glass collection agency by typing in their nearest town or postcode. The website will provide tips for successful recycling and detailed case studies of businesses already successfully taking part, and allow access to the latest statistics and data on glass recycling.

Beverley Callard was chosen to front the campaign because of her on-screen persona and her capacity as a real life landlady. She already has one pub in Eccles and has recently become landlady of The Gallery in Hale Barns, Altrincham. She said:- "I'm delighted to have been chosen to front the campaign. My family are all keen recyclers and I'm determined that our business will also reflect these values. I'll be working with Hydes, the brewery behind my new pub, to make sure we recycle all of our glass."

Envirolink hopes that licensed businesses will recognise both the environmental benefits and the business benefits that involvement in Have You Got the Bottle? will provide. Campaign spokesperson, Graeme Mullin said:- "The benefits to the environment of this scheme are obvious; glass is 100% recyclable. Despite this, the amount of glass sent to landfill in Merseyside is huge. By recycling just one glass bottle you could save enough energy to power a 100 watt light bulb for almost an hour.  Plus, going green is good for business. Customers are increasingly aware of, and interested in, environmental issues and are supportive of organisations who demonstrate that they care. Those who participate in the scheme will also experience significant savings. Landfill Tax is set to increase by £8 per year from April 2008, meaning bin lift charges for general waste will increase by around 20% so participation in a recycling scheme represents a real opportunity to save money for hospitality businesses."


BRITISH business is in the grip of a trend which is set to cost £4.6 billion.  Nearly half of all employees in the UK are committed to changing career in the near future, meaning rocketing recruitment and training costs for British business as it struggles to plug the gaps.  According to a study by business psychology experts OPP, 44% of the UK workforce is intending to change career as the job for life culture is further eroded. Over half of us have changed career already, with 1 in 5 having made the move 3 times. 

The trend of career changers, dubbedcareer nomads is good news for recruitment companies - businesses have to spend an estimated £3,600 to recruit the average employee.  But with half of us on the way out of the door, the bill will become a headache for employers everywhere.  A lack of fulfilment seems to be the key factor behind those looking for new careers, with 43% saying it’s the main reason they’d like a different job. But for almost as many (42%), a greater sense of self awareness is the spur. A similar number is looking to earn more by changing career.

Lucy McGee, Head of Marketing at OPP, comments:- “Organisations put a huge amount of time, effort and money into recruiting the best people, but far less attention is paid to retaining them and guiding them through a career path that meets their changing ambitions.  Understanding what motivates and drives employees enables organisations to get the best out of people as they grow, and keep them engaged and challenged. This can mean flexing roles to better suit the strengths of individuals, which may seem a lot of effort, but how many businesses can afford the vicious cycle of ‘train, career churn, re-train’ that this research exposes?

There are a number of simple but accurate – and now very accessible - methods that can help businesses better understand their employees’ personal strengths and preferences, as well as how these could be best deployed. This research has also shown that a third of employers have no structured assessment or feedback process in place, so it certainly seems British business can be doing a lot more to understand and play to the strengths of their people.

The cost associated with people ‘starting over’ - with all the organisational support involved - is better spent on helping people deepen their expertise and experience in the right career. This benefits the whole organisation and generates sustainable success.”


CAR manufacturers will face severe restrictions to curb CO2 emissions from new cars if plans being put to the European Parliament gain approval.  Southport MEP Chris Davies, the Parliament's rapporteur, presented his proposals to its Environment Committee on 26 June.  He called for average emissions from new cars to be cut by more than a quarter by 2015, and by 42% by 2020, purely by technical improvements. This would require carbon emissions to be reduced to 120g CO2/km and 95g CO2/km respectively. Latest figures suggest that new cars placed on the European market are emitting an average of 162g CO2/km.

The 2015 target proposed by the Liberal Democrat MEP is more environmentally ambitious than suggested in January by the European Commission but gives the industry more time in order make the design changes necessary.  To secure the goal Mr Davies will call for the creation of a new market mechanism, the Carbon Allowance Reduction System (CARS). Manufacturers and importers will be required to pay a penalty in proportion to the emissions that their vehicles produce above an annual benchmark, but will be able to claim financial credits for vehicles emitting less than the average.  Controversially he says that new vehicles should not be awarded type approval if they are built to exceed the maximum speed limit of 130 kilometres per hour applying in most European countries by more than 25% (162kmh or 101mph).

Mr Davies said:- "Cars designed to go at stupid speeds have to be built to withstand the effects of a crash at those speeds. They are heavier than necessary, less fuel efficient and produce too many emissions.  At a time when Europe is worried about its energy security it is sheer lunacy to approve the sale of gas guzzling cars designed to travel at dangerous speeds that the law does not permit."

The MEP is also calling for a major shift in the advertising of new cars, with 20% of all space devoted to information about fuel economy and CO2 emissions.

Mr Davies said:- "We give information to smokers about the effects of cigarettes, so why should we not insist that car makers give customers more information about emissions from the vehicles they sell?"

Some 19% of all Europe's carbon emissions come from passenger cars and light-commercial vehicles. Absolute volumes of CO2 continue to rise because of the growing number of cars on the roads, their greater size and much increased power.

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