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Issue:- 15 December  2011

Merseytravel recognised for environmental excellence

MERSEYTRAVEL has scooped a top Public Sector Sustainability 2011 Award for ‘Best Transport Project’ in the Most Sustainable Public Sector Project category.  The award was given in recognition of the work Merseytravel and its Environmental Team have undertaken to reduce the environmental impacts of public transport and ensure that the organisation itself operates with minimal environmental impact. This is done through working with partners to develop and deliver environmental sustainability projects at a local, National and International level.  The award winning sustainable biofuel bus project was a great example of this by bringing together producers, suppliers and users from the North West Biofuel Network which was developed through the part-EU funded BIONIC (Biofuel Networks in the Community) project, coordinated by Merseytravel.

Currently there are 6 Stagecoach buses running on a B30 biodiesel mix consisting of 30% biofuel made from waste cooking oil, provided by Convert 2 Green in Cheshire, and 70% regular diesel. The biofuel selection was a crucial part of the trial as the BIONIC project was devised in response to mounting concerns over the sustainability of biofuels and their potential environmental impacts with the aim to demonstrate that sustainable transport biofuels are available and to encourage their market uptake. The 3 year project is still active in all the Partner countries of Sweden, Bulgaria, Romania, Spain and NW England where it’s finding and recommendations are being widely disseminated.  Merseytravel also won praise for its 6 year Carbon Management Plan, 5 year Environmental Strategy and achieving ISO 14001 for the 9th consecutive year. Merseytravel have also recently been assessed as being in the top 6% of around 2,100 UK businesses and organisations for reducing carbon in the Carbon Reduction Commitment Energy Efficiency Scheme (CRC), a mandatory emissions trading scheme aimed at organisations which use more than 6,000mWh electricity per half hourly meter readings every year.

Neil Scales, Chief Executive of Merseytravel said:- "We are delighted to have been nationally recognised for our ongoing commitment to reducing our environmental impact and carbon emissions, both within the organisation and on the wider public transport network.  As an organisation Merseytravel are dedicated to ensuring environmental sustainability is core to all our activity and will continue to work hard to minimise the impact of our operations on the environment."

Letters to the editor:-  "A Measured Response"

"NOW that we are in the season where dissemination of accurate information about weather conditions can mean the difference between life and death, I can only hope that journalists will take the time to convert Metric units into Imperial ones when dealing with Met Office and other Government provided forecasts.  Like most people of my age group, when it comes to snow, I know what 6 inches looks like, but the equivalent in centimeters is something which I cannot easily visualise. Likewise, with temperature, elevation and wind speed.  Whilst EU compliant officialdom may seek to kill off us old dinosaurs to hasten its goal of compulsory Metrication by effectively withholding such essential information, I would urge the media to be more considerate."  John Eoin Douglas.

Why he doesn’t shop with you!

MEN have suddenly and inexplicably emerged as the new aficionados of online shopping and spend more time and money online than women. It is no wonder that this Christmas men are turning to the net to source their Christmas gifts. Studies are suggesting that bargain hunters will be walking 30 miles shopping this Christmas and whilst doing so will wait an hour and half on average in the queue. Reports that will no doubt thrust this new trend in online shopping by men to the forefront.

According to research, 81% of women find shopping trips to the high street an enjoyable day out as opposed to 43% of men, with many more men now turning online to source their gifts this Christmas. With 85 million visits due to retail websites daily, it is expected that men will make up the vast proportion of these visitors. And while women flock to the crowded high street hunting for bargains and offers, men will be doing exactly the same, minus the need to face the gauntlet of overcrowded shops and inexperienced shop assistants that have no clue what their doing.

In light of this emerging trend, social shopping has set the scene for consumers to shop online through sharing, discussing and reviewing products so that more savvy and informed purchases might be made. The surge in this trend is based on the belief that shopping online is ‘cool’, especially for electronics, together with the added advantage of saving on fuel that would otherwise be used to drive to the shops and avoiding the traffic.

Tapping into this market is Kevin Flood, co-founder and CEO of Shopow, who commented, that:- "with everyone having a Merry Austerity Christmas and high street retailers starting panic sales over concerns about being left with unsold stock, online shopping is emerging as a growth area. Shoppers are on the hunt for deals but are increasingly looking online for big discounts and are sharing their best finds with friends and family; something which is increasingly difficult with the purse strings tighter than a drum."

This has been achieved through the form of a virtual high street where your friends are able to give you advice based on their experiences on the products that have purchased, as opposed to listening to an inexperienced shop assistant after shuffling through crowds of people this Christmas.

The site brings together the benefits of sourcing great deals, by generating items from over 22,000 retailers who have signed up to the site through one search of a product. This allows consumers to compare products that are based on unbiased criteria such as prices, delivery and comments by other users. The benefits of the arrival of websites such as Shopow is that it allows retailers to be better informed of consumers feedback which in turns leads to retailers making improvements on comments and feedbacks made.

Ellen Flood, Director of Shopow, puts it succinctly when she stated on BBC Breakfast that:- "Online seems to be the way people are shopping these days and has revolutionised the way we shop. Consumers trust social shopping as they can share reviews with friends and their recommendations are trustworthy."

It is no wonder this straight forward approach has been favoured by men thereby pushing online shopping to the fore for men this Christmas.

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