Travelodge launches £25m advertising campaign inspiring Britain to get up and go
THE Travelodge group, is the UK's biggest independent hotel chain and it
has now announced the launch of a new £25 million advertising campaign to
inspire Britain to get up and go. The campaign, which is the company's
biggest advertising spend to date features scenes shot across Britain and
highlights Travelodge's new look, being delivered through a £57 million hotel
modernisation programme. This includes the installation of more than 37,000 new
bespoke king size Travelodge Dreamer beds. The campaign marks the
company's return to television after a four year absence and launches with an
extended ad during ITV's flagship programme, Britain's Got Talent, on Saturday,
10 May 2014. In addition to TV, the campaign also includes an extensive press,
outdoor and digital presence.
Peter Gowers, Travelodge Chief Executive
said:- "Our new advertising campaign is the latest milestone on our
journey to build a new Travelodge and become Britain's favourite hotel for
value. We've expanded from our traditional roadside locations and now have more
than 500 hotels. We've been investing a million pounds a week in modernising our
hotels and we're installing more than 37,000 new Travelodge Dreamer beds. Our
customers are telling us they love our new look, so now is the right time for us
to be back on television, inspiring people to get up and go. Our campaign
inspires you to get up and go and explore all that Britain has to offer. Whether
you are going to take the kids, leave the kids, or make more kids, there are now
over 500 Travelodge hotels to base yourself in and thousands of new beds to get
up and go from."
Travelodge has recently embarked on a clear
strategy to become Britain's favourite hotel for value. In addition to its
investment in extensive hotel refurbishment, in January 2014, the chain
announced it will install its new Travelodge Dreamer bed in all its UK hotels by
September 2014. During February and March 2014 almost 9,000 team members
received new customer service training and in April 2014 Travelodge slashed
prices for wifi to an initial free period of 30 minutes and £3 for up to 24hrs.
The company will extend its network of hotels further this year, with 15 new
hotels expected to open in city centre and key holiday locations during 2014.
Peter Gowers continued:- "Since 1985, we've been making travel affordable
to millions of people across Britain. Our continuing expansion into key City
Centres, our new more modern look and actions to slash the cost of wifi access
are all part of our ongoing journey to become Britain's favourite hotel for
CCTV Appeal following a burglary on Hesketh Road,
MERSEYSIDE Police Detectives are releasing CCTV images of 3 men they would
like to speak to in connection with a burglary in Southport on Thursday, 3 April
2014. Patrols were called to a house on Hesketh Road at about 7.30pm following a
report of burglary in which 2 off road motorbikes were taken. Officers attended,
carried out house to house enquiries and launched a full investigation into the
case. Detectives are appealing to anyone with information about the burglary to
call Police. They are particularly keen to speak with the 3 men pictured, as
they believe they were in the area at the time and could have important
information that could assist their enquiries. The 2 off road motorbikes taken
were a black Honda:- CRF 450, with a red seat and Monster energy drink stickers
on the chassis and a yellow Suzuki:- RM 450, with black seat and gold wheels.
Anyone with information is urged to contact Sefton CID on:- 0151 777 3823 or
Crimestoppers, anonymously, on:- 0800 555 111.
Trailer firm boss dreams of Liverpool title win ????
A businessman and lifelong Liverpool fan is hoping for a dream finish to
the football season - with him joining his Kop idols on the pitch.
But even if the Barclays Premier League title ends up 36 miles away down the M62
at Manchester City's Etihad Stadium, John Barlow's company, Barlow Trailers,
will still be playing a big part in the glittering presentation ceremony.
The company, a distributor for Ifor Williams Trailers, is responsible for
delivering the staging and equipment needed for the on-pitch presentation of the
trophy at whichever North West club wins the title.
However, John, who has been a Liverpool season ticket holder since 1987, is
desperately hoping he will be pulling 2 trailers, packed with the all staging
needed for the presentation, onto the hallowed Anfield turf in front of more
than 45,000 adoring fans.
John said:- "I have been contracted to deliver the staging to both Anfield
and the Etihad stadiums. We will be using 2 Ifor Williams trailers, loaded with
all the equipment needed for the event, at each ground. The trailers will parked
very close to the grounds, Then at the end of both games, which are being played
simultaneously, they will be pulled onto the centre of the pitch of whichever
side wins the Barclays Premier League. The staging will then be very quickly
erected ready for the presentation of the trophy and medals to the players.
Obviously, as a massive Liverpool fan I hope the presentation will be here at
Anfield. It will certainly be an honour if I get to play a small part in the
presentation if Liverpool do win the title. I've certainly got my fingers
crossed. Of course Chelsea are still in with a shout too, it's all to play for.
However, I am not involved in the supply of trailers to Stamford Bridge should
they win the league."
John took a trailer along to Anfield for a test run and says getting the loaded
trailers pitch side poses no problem.
He then added:- "It's important we tested the procedures ahead of what
could be a massive day. The world will be watching and with 45,000 plus fans in
the stadium and millions glued to their TV sets world wide we have to make sure
we get it right. That's why we will be using the best equipment and that's why
it has to be Ifor Williams trailers. They are undoubtedly the best trailers in
the UK, if not worldwide. Quite simply they are the market leaders and I know I
can rely on them. It's quite strange actually as people think trailers, and we
sell more than 1,000 Ifor Williams trailers a year, are only used by farmers and
builders. But nothing could be further from the truth and we provide trailers to
people for all sorts of different uses. I'm just delighted to have been asked to
help. Obviously, as a Liverpool season ticket holder, I hope the Barclays
Premier League trophy will be handed to Stephen Gerrard here at Anfield. But
should it go to Manchester City we have prepared just as thoroughly and I will
still be proud of Barlow Trailers' involvement, even if I will be here at
Andrew Reece-Jones, the Design Engineering Manager at Ifor Williams Trailers, is
also a Liverpool fan. He said:- "On a personal level it would be brilliant
if Liverpool could clinch the title again after such a long time, but we are
delighted our trailers are involved in the trophy presentation ceremony whoever
wins the Premier League. May the best team win."