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Southport and  Mersey Reporter -  Your free online newspaper service covering the Merseyside region - (Greater Liverpool).
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Issue:- 14 August 2014


91% of bus users have said they would be more inclined to use the bus if they knew exactly when their service would turn up and could plan their journey accordingly, a new survey has shown. The research, which was recently undertaken by Arriva buses to support the launch of its new mobile app, also highlighted exactly what bus users would do with the extra time they would gain if they were able to plan more effectively, with the most popular activities being 'hit the snooze button one more time' (29%), and 'buy a magazine or newspaper on route to the bus stop' (24%).

Debra Heaton, marketing and communications manager from North West said:- "We recently launched our new Arriva Bus app – with its real-time information so customers can track exactly where their bus is at all times. It's the perfect companion for bus users who want to regain control of their journey planning, and ensure that they are able to travel in the relaxed, hassle-free manner they deserve. The bus industry is sometimes often subject to a range of external influences beyond our control with regard to running services; such as road works, accidents and the poor weather conditions, which can all cause disruptions to the network. Our app enables customers to have the latest information about all our services right at their fingertips – allowing them to plan their travel more efficiently than ever before. It is a major leap forward in the UK bus industry, providing information to our bus users in real-time, when they want it, enabling them to make the best use of their time."

A one-stop-shop for route planning, timetables, and live maps, the new Arriva Bus app provides a wealth of information; with perhaps the most exciting feature being the 'live map' that allows customers will be able to use it to track their bus in real time, and see exactly where their vehicle is.

Available for download from the Apple App Store and Google Play, the Arriva Bus app will also include a trip planner to inform customers of their travel options, such as the nearest bus stop, and offer on bus alerts telling passengers their likely arrival time and when to get off.

Debra added: added:- "This app aims to put all the tools for a smoother journey in the hands of bus users, making it easier for them to make better informed decisions about their journeys With 33% of those we surveyed admitting that missing the bus made them regretful they'd not planned better and 60% saying that knowing exactly when their bus will arrive would improve their experience of bus travel, we really believe that by providing all the tools for a smoother journey directly to their mobile device, the app will make a real difference to many people's lives. Significantly, not only will it cut out difficulties in day to day journeys, but it will also open up possibilities for anyone wanting to travel to locations outside of their usual comfort zone. It will guide, plan and map everything out for you, from home to end destination; meaning that even the 35% who admitted to getting off at the wrong stop will never need to worry about the ease of taking the bus to get from A to B ever again!."

Additional features that can be accessed through the Arriva app include access to all local Southport timetables, comprehensive departure/ arrival times and journey durations, as well as service updates, FAQs, a 'contact us' section, and links through to purchase mobile bus tickets through the existing m-ticket apps.

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