75% of children in the North West aren't doing nearly enough physical activity
NEW research into child activity 
	rates reveals parents in the North West are unaware of how much activity 
	their child should be doing to stay healthy.
	Over three quarters of school children in the North West are not doing 
	enough physical activity, according to a new study. The new research into 
	child activity rates in found that 76% of children are doing no more than 4 
	hours of out of school exercise each week.
	
	The survey of over 2,000 parents, funded by the British Heart Foundation (BHF), 
	Diabetes UK and Tesco, also revealed that very few parents in the North West 
	know how much activity their children should be doing, with 85% admitting 
	that they don't know what the recommended guidelines are. 73% of parents 
	underestimate the amount of exercise their child needs, believing they only 
	need around 30 minutes a day.  According to Public Health England:- 
	"all children and young people 
	{aged 5 to 18} should engage in moderate to vigorous intensity physical 
	activity for at least 60 minutes and up to several hours every day."
	
21% of parents say their child does no 
	more than an hour a week, with 10% saying they do none at all, putting them 
	at increased risk of being overweight and developing serious long term 
	health conditions in the future, such as Type 2 diabetes and heart disease.
	
	Parents stated cost (33%) to be the biggest barrier to their children doing 
	more exercise outside of school. Parents also highlight that they would most 
	like to take children to gymnastics, horse riding and to martial arts if 
	they could afford to. 
	
	31% of parents believe the responsibility to ensure children get enough 
	exercise lies with their children's school. The 2002 Education Act states 
	that the Secretary of State is barred from ordering any school to devote a 
	certain period of time to any particular subject, including physical 
	education.
	
	Catherine Kelly, Director of Prevention, Survival and Support at the British 
	Heart Foundation, explains:- "Being inactive can lead to a multitude 
	of health problems for children, including an increased risk of developing 
	Type 2 diabetes and cardiovascular disease in later life. The benefits of 
	physical activity outside of the classroom and within the community are 
	vast, and as well as benefitting their heart health, it's fun too! 
	That's why we are working with Diabetes UK and Tesco to deliver projects in 
	areas most at need across the UK, helping communities to get active, lower 
	their risk of developing these conditions and ultimately benefit the health 
	of children in the future."
	
	Jenna Hall, Programme Director for the National Charity Partnership, 
	explains:- "East London is the first of 15 areas where the Partnership 
	will be running mass participation community projects and will encourage at 
	least 200,000 people to get active in its first year. These projects will be 
	run in areas that have a high prevalence of Type 2 diabetes, high mortality 
	rates from cardiovascular disease, high levels of obesity and low levels of 
	activity rates."
	
	The National Charity Partnership between Diabetes UK, BHF and Tesco was 
	announced earlier this year. Its aim is to help save lives, by helping 
	millions of people to eat better and get active, reducing their risk of 
	serious ill health in the future. This will help reduce people's risk of 
	cardiovascular disease and Type 2 diabetes, both of which are largely 
	preventable through healthy lifestyle choices. Through the money raised by 
	Tesco colleagues and customers, the partnership will deliver a variety of 
	preventative and informative initiatives. 
	
For more information about the National Charity Partnership visit:-TescoCharityPartnership.Org.UK.


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