New safer sleeping
campaign launched on Merseyside
A new campaign called:-
'Safer Sleeping for Baby' has been launched across Merseyside. It aims to prevent
sudden and unexpected infant deaths by providing advice to parents and
carers on safer sleeping for their baby.
The work has been commissioned by Merseyside Child Death Overview Panel (CDOP)
to tackle an issue which has caused an average of 5 deaths each year for the
last 5 years.
The campaign has been launched to highlight the importance of providing a
safe environment for babies when they sleep, to reduce the risk of sudden
death. It is based on research and messages from a successful campaign in
Lancashire 'Give Me Room to Breathe'. The feedback from Lancashire
parents and carers indicated they wanted simple, clear advice on safe
sleeping for babies. Families said they wanted a supportive campaign with a
positive 'can do' tone. 'Safer Sleep for Baby' is based around
6 simple steps, that will help parents and carers keep their baby safe:-
1. Keep baby away from smoke, before and after birth.
2. Put baby in a cot, crib or Moses basket to sleep; never fall asleep with
them on a sofa or chair.
3. Never fall asleep with baby after drinking or taking drugs/medication.
4. Put baby to sleep on their back with their feet to the foot of the cot.
5. Keep baby's head and face uncovered and make sure they don't get too hot.
6. Breastfeed your baby; support is available if you need it.
Debbie Hammersley, Designated Nurse for Safeguarding Children and Chair of
the Safe Sleep group, said:- "We want everyone who works with children
and families to be consistent, to speak with a unified voice to reinforce
these messages to parents and carers."
Andre Rebello, HM Coroner for Liverpool and Wirral, said:- "I fully
endorse and support this excellent campaign which will help keep our
children safer. One recognised factor in sudden and unexpected deaths in
infancy is unsafe sleeping practices."
The safe sleep messages will be shared with parents and carers in a variety
of forms such as cot cards, room thermometers, bookmarks, postcards and
posters. These will be given to parents at specific times by their midwife,
health visitor and children's centre staff.
We recognise that every family is unique and live in circumstances that may
be different from other families and that some parents may have more
specific questions. There are people in each local area across Merseyside
who can help including health professionals and children's centre staff who
can offer support and signpost people to other organisations such as The
Lullaby Trust (previously FSID) helpline.
Merseyside Safeguarding Children Boards cover the local authority areas of
Knowsley, Liverpool, Wirral, Sefton and St Helens.
£931 million; the
amount people will spend on grudge gifts
NORTHERNERS will splash out a
staggering £931 million on presents this Christmas; for people they 'DON'T'
like, it has emerged. Researchers found a whopping 94% of Northerners will
shell out an average of £24 a year; on gifts for colleagues, bosses or
relatives we aren't particularly fond of.
Chocolates emerged as the most likely 'grudge gift', followed by a bottle of
wine, bubble bath and a book.
It also emerged the average Northerner will buy gifts for 2.6 people
(average) they dislike every year. And 13% will hand over a gift fully
expecting it to end up in the bin within hours.
Furthermore the stats revealed 16% of the population have a stash of goods
for people they don't like, having raided stores for '2 for 1'
and end of line or sales stock.
Yesterday Vix Leyton, spokesperson for cashback and rewards site Quidco,
which carried out the research, said:- "There is absolutely nothing
worse than being empty handed in the face of a surprise gift from someone
you didn't think warranted one back, so you can see how people end up in a
cycle of spending money begrudgingly to avoid social awkwardness.
The key with Christmas buying, for loved and loathed ones, is to make sure
you plan ahead. Take advantage of great deals on multi buy items, but avoid
buying something purely for the sake of it and spend for the right reasons.
If you have to part with cash, and you know you will, something small and
useful absolutely trumps something more showy that is destined to be regifted or sent straight to the charity shop. Cashback
is also a good way to claw back some money on unwanted spending, effectively
ensuring a welcome little cash gift for yourself post Christmas."
The study also revealed 85% of Northerners are forced to buy presents for
people they dislike every year. And 68% said they believed the person in
question was aware they weren't in the good books.
A large chunk of the North of England's adults who took part in the study
(48%) said they would expect a 'grudge gift' in return of equal
value. But 24% said the gift they expected to receive would cost more than
the one they themselves bought.
It wasn't all bad news though. 55% said the gift they receive from the
person they dislike often came in useful. But 17% admitted they would pass
the present on next Christmas. 14% said they would take it to a charity shop
at the earliest opportunity.
The most alarming stat was the fact that 5% said they were going to choose a
gift which would make clear their dislike for the recipient in a 'passive
aggressive manner.' Feigning joy is also common at this time of year according to the data, with
76% admitting they would be displaying a fake smile when receiving the
Top 10 Recipients of Grudge Gifts:-
10. Brother / sister
Top 10 Grudge Gifts:-
2. Bottle of wine
3. Bubble bath
7. Cheap perfume