Big Freeze leaves
lasting legacy in Liverpool
THE people of Liverpool were hit
with a snowstorm of facts and advice for reducing food waste when Love Food
Hate Waste came to Town in 2015.
The event was part of a national campaign designed to educate and inform the
general public about making the most of their freezer, and provided a
fascinating insight into the foods you can and can't freeze.
More than 8,000 people from across the UK learned about the importance of
reducing food waste at events in Belfast, Birmingham, Cardiff, Glasgow,
Leeds, Liverpool, Manchester, Newcastle, Nottingham and Sheffield.
Through interactive games, giveaways and competitions, people of all ages
and backgrounds were challenged to make the most of their freezers and to
discover how freezing and defrosting food can help to save money and reduce
Emma Marsh, Head of Love Food Hate Waste, said:-
"This national campaign, across 10 Cities, made a huge impact on the habits
and understanding of the general public. We believe that the campaign has
enlightened many to the possibilities of freezing. For example, many people
didn't know it was possible to freeze eggs!"
More than 10% of attendees completed a 'pledge' form and vowed to
change their habits towards wasting less food and drinks.
Almost 50% of the 15 million tonnes of food thrown away in the UK comes from
our homes. Together we throw away 7 million tonnes of it and more than half
could have been eaten.
Buying and then throwing away good food and drink costs us £12.5 billion a
year. If we ate it, instead of wasting it, the impact on our environment
would be the equivalent of taking 1 in 4 cars off the road.