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Weekly Edition - Published  18 April 2016


Local News Report - Mobile Page


A distant dream holiday?

WITH summer slowly creeping closer, many residents in the North West are guilty of fantasising about far off destinations they would like to visit. But, unfortunately for the vast majority, those visions may be out of reach as 90% of people have a dream holiday in mind they are unable to go on.

The research of more than 350 residents in the North West found that while affordability is the main stumbling block to residents jetting off (77%), 15% have responsibilities that prevent them from going away and 12% would be confined to go at a time they cannot afford such as school holidays.

Despite this, the study conducted by, the UK's most generous cashback shopping site, shows that residents still have a very clear idea of what their perfect escape is. For the majority of residents (75%) a dream holiday means visiting places they have never been before. 46% of residents said trying out once in a lifetime opportunities and a similar number (45%) said visiting famous sights summed up the ultimate getaway.

Relaxation topped the list of activities residents most want to do on their ideal trips, with 76% saying they would want to put their feet up on a dream holiday. 68% of people said they would want to see the local landscape, 59% would want to eat local cuisine and 54% would want to learn about local culture.

With the majority of residents in the North West not yet financially in a position to go on their dream vacation, 67% would need to save up to fund their trip. Only 17% of people would be able save enough within a year whilst 34% think it would take between 1 and 2 years. 23% said it would take them more than 5 years of saving to be in a position to go on their holiday.

When it comes to the saving process, 76% of residents are willing to sacrifice their social lives e.g. skipping drinks and meal outings with family and friends to save up for a dream trip. 5% would even give up their car for the extra money. But 20% think that cutting back on spending before the actual holiday affects their excitement for the trip.

Location, Location, Location

Across the UK a key factor of what makes up a dream getaway for around 32% of Brits is the locality. The most common dream holiday spot amongst respondents was by far the USA (24%) followed by Australia (9%)the Maldives (7%) and the Caribbean (6%). Of those who said the USA was their perfect destination, 21% listed Disneyland or Florida.

Top 10 Dream Holiday Destinations in the UK

1. USA (24%)
2. Australia (9%)
3. Maldives (7%)
4. Caribbean (6%)
5. South America (5%)
6. New Zealand (4%)
7. Japan (4%)
8. Canada (4%)
9. Thailand (2%)
10. Bora Bora (2%)

Less common dream destinations included places much closer to home such as West Yorkshire, Scotland, London and Cornwall.  Natasha Rachel Smith, Consumer Affairs Editor for says:- "Most people tend to have a dream holiday that they fantasise about, especially on the long drizzly days before summer arrives. Having said this, money and day to day responsibilities are clearly standing in the way of converting these dreams into reality. With the savings landscape looking better than it has done for years, and competition hotting up in the travel sector to offer the best discounts, ideal trips are more achievable than people think. We saw 114 million holidays booked in 2015 through TopCashback which means our members are not only saving a huge amount of money, but getting money back on all their spending too."


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