Revellers urged to drink
less and enjoy more during Euro 2016
REVELLERS planning nights out to watch
the Euro 2016 football tournament are being warned their night could be cut
short if they get too drunk.
A campaign, using the slogan:- 'Drink Less Enjoy More', warns bar staff may
refuse to serve them if they have had too much alcohol.
It encourages young people to cut back on how much they drink at home before
going out; so called:- 'pre-loading'; as well as how much they consume
when visiting bars, pubs and clubs.
The initiative is organised by Liverpool City Council, Merseyside Police, City Safe and Liverpool NHS Clinical Commissioning Group and aims to raise
awareness of the 2003 Licensing Act, which states it is illegal to:-
► Buy alcohol for someone who is clearly drunk.
► For bar staff to serve someone who is clearly drunk.
Both offences are punishable with a fine of up to £1,000 and premises found to
be serving people who are clearly drunk are also at risk of being stripped of
their licence; but research shows only half of people are aware of the law.
Mayoral lead for Community Safety, Councillor Emily Spurrell, said:- "We
know that there will be many people getting in the Euro 2016 spirit, and we are
just urging them not to drink too much so they have a better and safer night.
We always see a spike in demand for public services when there is a major
sporting event taking place, and it places a huge strain on services such as the
police, ambulance staff and hospitals which are already busy. We are also
working closely with bars and clubs in Liverpool City Centre on this issue to
support their staff to help keep people safer, and not serve them if they are
The Council's Alcohol and Tobacco Unit staff have been running training sessions
to support bar staff to confidently refuse service to someone who is clearly
drunk. Research carried out by Liverpool John Moores University during a similar
campaign, in 2015, that showed a dramatic increase in the number of people turned
Merseyside Police will be actively enforcing the laws in Liverpool City Centre
in order to reduce drunkenness.
The campaign features a range of advertising including posters with text
conversations between friends to illustrate how their night out could be ruined
if they ignore the law, including:- "Dean, don't get too smashed mate! We
won't get served anywhere later" and "Gonna try and catch the England
game at home lads. Gaz is bladdered and they won't serve us. Nightmare!"
Chief Superintendent Mark Wiggins said:-
"We want everyone to enjoy Euro 2016; it should be a wonderful tournament and
there will be many places around Merseyside showing the games, in particular
those involving the home nations. We are not out to spoil anyone's fun but we
will not tolerate anti social or criminal behaviour. We know that around 50% of
all violent crimes committed are alcohol related and that if you drink at home,
then go out, you are more likely to be involved in violence, either as a victim
or as an offender. Liverpool's night time economy is rightly famous and
the City has a well deserved reputation as a safe and vibrant place to enjoy a
night out, retaining its Purple Flag status earlier this year. We want to ensure
people visiting the City to watch games in licensed premises leave with memories
of a fantastic afternoon or evening watching the football and are keen to come
back when the tournament is over. The Drink Less Enjoy More scheme isn't aimed
at those who drink responsibly; it's there to help identify the small minority
of people who have had too much alcohol and could end up being a danger either
to themselves or others. People need to ask themselves whether they want to have
their night ended early; possibly even before a match has kicked off; because
they are refused entry to a bar due to them having consumed too much alcohol too
early. Drink sensibly and enjoy your night out with friends. We are also asking
people to be aware that if they buy alcohol for a friend who has already drunk
to excess they could face prosecution themselves. If you can see your friend has
consumed too much alcohol, buy them water or a soft drink instead. We are
working with our partners to educate staff at licences premises so that they are
not breaking the law by serving people who have clearly already had enough to
drink. If you attend a screening event, stay aware and take good care of your
belongings. I would also ask that people plan ahead; make sure you know how
you're getting home at the end of the evening."
The launch is taking place at the Bierkeller Entertainment Centre in Liverpool
ONE, 1 of the leading venues in the City which is backing the initiative.
Isaac Mayne, Head of Marketing for Burning Night Group who owns Bierkeller
said:- "We think that the 'Drink Less, Enjoy More' campaign is a
great initiative which serves to emphasise the importance of responsible
drinking, which is something we regard as essential.
The campaign will highlight the necessity for people to drink sensibly and we
feel that this is very opportune due to the start of Euro 2016.
We want to ensure that everybody has a good time when they visit Bierkeller, and
this campaign will help to highlight the significance of drinking responsibly".
'Drink Less Enjoy More' will use a range of communication channels to
provide people with friendly reminders about the law. This includes radio and
social media advertising, posters outside licensed premises such as supermarkets
and pubs and materials in bars.
Spring campaign helps protect children in Sefton
SMOKE Free Spring; a campaign that
helped turn a series of family friendly events across Sefton into smoke free
zones; has been heralded as a success by both the public and local health
Events that became smoke free included:- Sefton Community Markets, Litherland Park
Community Gala Day, Seaforth Children's Centre Children's Fun Day, Santa's
Easter Egg Hunt and Cancer Research UK's Race for Life, in Southport.
In total at least 4,500 people; many children; benefited from smoke free zones
during the programme of events.
Smoke free Spring has been co-ordinated by Sefton Council and local social
enterprise Healthier Futures, formerly Tobacco Free Futures.
As well as promoting healthy behaviours to children, the smoke free events will
also help to reduce litter and reduce the chances of young children picking up
and potentially eating cigarette butts that are toxic. Less places for adults to
smoke also encourages smokers to quit and makes it easier for ex-smokers to not
Gemma Farrell and Naomi Ullman, both 31 and
from Ainsdale, Southport, who were running at Cancer Research UK's Race for Life
at the weekend, support the campaign.
Naomi said:- "I used to smoke but gave
up a few months ago. The benefits have been great and it has really helped with
my running. I think smoke free events for families and children are a great
idea. I have 2 kids, and it's great to promote healthy behaviour to them. I
would like to see more."
Gemma said:- "Most of my family smoke, and my mum has smoked since she was
about 14. I grew up around it, and it has put me off ever starting to be honest.
I don't want my kids to start smoking either; so healthy smoke free events like
this are great. I'd like to see more across Sefton."
Demand for smoke free events and spaces with children present is high in Sefton,
according to a recent survey 93% of people in Sefton questioned were supportive
of smoke free outdoor events for children and families, with only 5% of people
Matthew Ashton, Sefton Council's shared Director of Public Health said:-
"It's great to see that these smoke free events have been welcomed not only in
the pre-campaign research, but by families actually attending the events.
Smoking has a devastating effect on our communities and families, with 1 in 2
long term smokers dying prematurely from their addiction. At Sefton Council, we
are committed to tackling the harms caused by tobacco in our communities,
especially to children, and want to see more healthy, smoke free family friendly
events in our area that everyone can enjoy."
Andrea Crossfield, Chief Executive of Healthier Futures (formerly named Tobacco
Free Futures) added:- "Young people consistently overestimate the
prevalence of smoking, with 60% thinking it's the 'norm', when in reality four
out of five people don't smoke in Sefton. Smoke free Spring has been created to
increase the amount of clean and healthy environments that children and families
play in. This campaign is about promoting great, healthy positive spaces to
children and families. The more events that become smoke free, the less likely
children are to take up smoking; preventing them from entering into a deadly
addiction that kills one in 2 long term smokers."
If you are thinking about quitting smoking you can contact your local stop
smoking service for free help and support by calling Sefton Support on:- 0300 100
Nominate Liverpool and Merseyside's
NATIONAL charity, the Victorian
Society, is asking Liverpool and Merseyside to nominate buildings for its Top
10 endangered Victorian and Edwardian buildings in England and Wales for 2016.
Appearing in the Top Ten focuses attention on buildings and can help save them.
Nominations close, on Friday, 1 July 2016. The Society has also published an updated
campaigning guide to encourage people to fight for the buildings they are
There is hope for 1 of last year's endangered buildings from the North West.
It has been reported that developers have now expressed an interest in fire
damaged Central Plaza Hotel, Carlisle (Grade II, 1880, Daniel Birkett). Sadly,
after a fire, one of our 2013 Top 10 Endangered Buildings, the colossal Grade
II listed Accrington Conservative Club (1890 to 1891) designed by architects William
James Morley & George Herbert has now been mostly demolished.
Christopher Costelloe, Victorian Society Director, said:-
'We had a
phenomenal response to last year's Top 10, no doubt helped by the support of
our Vice President Griff Rhys Jones. The future now looks much brighter for many
of the buildings we featured. I hope the public will once again scour their
local areas to nominate buildings for our 2016 list. Focusing attention on
neglected buildings, whether by inclusion in the Top 10 or by using our new
campaigning guide, can help save them, which in turn, benefits the wider
To nominate a building contact the Victorian Society via
or via post, sending a letter to:- 1 Priory Gardens, London, W4 1TT; with brief details of the building/s,
on, before Friday, 1 July 2016. All the buildings or structures nominated will be
considered by the Society's architecture and conservation experts before the
2016 list of the Top 10 Endangered Buildings in England and Wales is announced
on 14 September 2016. Nominated buildings could be threatened by demolition, neglect
or inappropriate redevelopment.