Wirral's Cabinet to discuss
plans for improved communications with residents and businesses
WIRRAL residents and businesses could
soon find it easier to learn about local services, events and community
information in the borough, through a new Council communications approach.
The move comes after extensive market research carried out last year by leading
market research agency, Ipsos Mori showed that 6 out of 10 Wirral residents do
not feel well informed about local services and community information, with the
figure even greater in the borough's more economically deprived areas.
Wirral Council's cabinet will later this month consider a proposal which will
see part of their current advertising costs redirected into producing a printed
publication to keep residents better informed about what is available and going
on in their community.
The publication will be supported by a new website and through social media, as
the Council moves to ensure it improves how it communicates with every resident
in the Borough.
The publication, which will include content supplied by community organisations,
residents groups and charities, will be at no extra cost to Council Tax payers.
Kevin MacCallum, senior manager for communications and marketing, said:-
"Our Residents' Survey last year told us very clearly that people in Wirral
wanted more information. These findings were a rude awakening for us: they told
us the tools we currently use to communicate with residents aren't powerful
enough and aren't getting the job done.
Keeping residents well informed is incredibly important and that's why we are
making communicating with residents a top priority.
It's clear that people want access to information and services in different
ways. The Council website alone gets in the region of 3 million hits every year
and we work with thousands of residents through social media channels like
Twitter and Facebook. The proposed monthly publication and new website
will enable us to communicate more effectively with every resident in Wirral
while reducing the amount we currently spend."
If approved, the publication will include public service and community
information, and some advertising.
It will be produced using existing resources, requiring no new investment, and
delivered once a month to homes and businesses, with additional copies available
at locations such as supermarkets, hospitals and transport hubs.
The first edition would be delivered in autumn 2016.
But some feel that this might affect new media groups online and
offline, just when the local media industry is facing ever increasing strain.
Do you think this is a good or bad idea? You
views please.. So please send us your thoughts on this to:-
In our out of the EU - no matter what, we
might have a dim outlook for UK household
A new EU
law to be passed in 2018 is set to wreak havoc on household lighting costs, that
if true might not be good news for Britons, should the vote favour Remain in the upcoming
EU referendum. The law will ban the sale of halogen light bulbs, with all homes
to be fitted with energy saving LED bulbs instead; at up to 25 times the price.
If these if this is true...
According to the Association for the Conservation of Energy (ACE), there is an average
of 11 spotlight bulbs in each of our homes, meaning the cost to replace them all
could tally up to as much as £275. What was originally considered a minor
expense is now sure to make a dent in the household budgets of the majority. But
to reduce overall energy demand. So in the long run, this move might save house
holds far more, so better for the house holds.
Peeblesshire lighting firm
has conducted a survey that has revealed that of the 1000 people asked,
only 25% were in a financial position to afford such an unprecedented expense,
while at 75%, the majority would be severely out of pocket. If that is true... But financially,
what would it mean in the long run?
As LED bulbs last up to 40 times longer than their halogen counterparts, the
proposed law clearly does have its advantages and will also mean an eventual
saving. It is estimated that after forking out the initial sum, it will take
around 9 months to make the money back. In the meantime, it may be best not to
postpone the inevitable. "LED bulbs don't come cheap, but do provide an
impressive saving in the long run. Whether Britain remains in the EU or
not, we should all gradually start replacing our halogen bulbs now, so as not to
incur a large cost all at once. Prices for LED bulbs range from £12 to £25, but
there is no reason to spend more than £16 per bulb, as there is no discernible
difference in the quality." advises Andrew Fraser, Managing Director of Scotlight Direct.
Please send us your thoughts on this topic and enlighten us as to
what you really think:-
Brother and sister duo raise
over £9,000 for the Stroke Association
BARBARA Cheetham, 63, and her brother
David, 67 from Crosby, have raised £9,074 for the Stroke Association after
completing a Coast to Coast challenge in aid of the charity.
The brother and sister duo were inspired to raise funds for the Stroke
Association after their father, Dr Chestnutt, had a stroke in August 1996 at the
age of 58.
Barbara and David completed the 190 mile Wainwrights walk from St Bee's Head in
Cumbria to Hood's Bay in Yorkshire in April 2016.
Barbara said:- "After seeing 1st hand
the devastating impacts of stroke I was keen to do as much as I can to help
others facing similar situations. The Stroke Association is an incredible
charity and provides invaluable support to stroke survivors and their families. My brother and I are absolutely delighted to have raised such a substantial
amount of money for a fantastic cause. I've been fundraising for the Stroke
Association for over 15 years and I am an active member of the Southport
Fundraising Group. We can't thank our friends and family enough for their
generosity and support."
Louise Lawless, Community and Events Fundraising Manager at the Stroke
Association, said:- "Without the efforts of fundraisers like Barbara and
David, we wouldn't be able to support the 42,000 people in the North West who
are currently living with the devastating effects of stroke, as well as their
families and carers."
It's not too late to support Barbara and David, and you can show your support
via visiting his Just Giving