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Weekly Edition - Published  20 June 2016

 

Local News Report - Mobile Page

 

Wirral's Cabinet to discuss plans for improved communications with residents and businesses

WIRRAL residents and businesses could soon find it easier to learn about local services, events and community information in the borough, through a new Council communications approach.  The move comes after extensive market research carried out last year by leading market research agency, Ipsos Mori showed that 6 out of 10 Wirral residents do not feel well informed about local services and community information, with the figure even greater in the borough's more economically deprived areas.

Wirral Council's cabinet will later this month consider a proposal which will see part of their current advertising costs redirected into producing a printed publication to keep residents better informed about what is available and going on in their community.

The publication will be supported by a new website and through social media, as the Council moves to ensure it improves how it communicates with every resident in the Borough. The publication, which will include content supplied by community organisations, residents groups and charities, will be at no extra cost to Council Tax payers.

Kevin MacCallum, senior manager for communications and marketing, said:- "Our Residents' Survey last year told us very clearly that people in Wirral wanted more information. These findings were a rude awakening for us: they told us the tools we currently use to communicate with residents aren't powerful enough and aren't getting the job done. Keeping residents well informed is incredibly important and that's why we are making communicating with residents a top priority. It's clear that people want access to information and services in different ways. The Council website alone gets in the region of 3 million hits every year and we work with thousands of residents through social media channels like Twitter and Facebook.  The proposed monthly publication and new website will enable us to communicate more effectively with every resident in Wirral while reducing the amount we currently spend."

If approved, the publication will include public service and community information, and some advertising. It will be produced using existing resources, requiring no new investment, and delivered once a month to homes and businesses, with additional copies available at locations such as supermarkets, hospitals and transport hubs. The first edition would be delivered in autumn 2016.

But some feel that this might affect new media groups online and offline, just when the local media industry is facing ever increasing strain. 

Do you think this is a good or bad idea? You views please.. So please send us your thoughts on this to:- news24@southportreporter.com...

 

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