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Merseyrail has become an
official overarching cultural partner for Liverpool
THE travel giant has been a key sponsor
for Liverpool's cultural programme since 2015, but this latest deal sees
Merseyrail officially support the City's event programme and wider cultural
institutions moving forward.
As part of the agreement, Merseyrail are committed to making it as easy as
possible for people across the North West to visit cultural attractions in the
city.
On Sunday, 14 August 2016, 2,000 FREE rail return journeys are up for grabs in order
for people to travel around the City to make the most of the attractions on
offer, whether it's the latest exhibitions at Tate Liverpool, displays at
museums and galleries, right though to popular Beatles attractions or even the
brand new exhibition dedicated to The Jam at the Cunard Building. And of course
why not venture out of Liverpool and visit the Iron Men at Crosby, the Lady
Lever Art Gallery in Port Sunlight or Southport's Botanical Gardens.
To get your hands on a free rail journey, just register
online,
before 14 August 2016, at tickets will
be allocated on a 1st come first serve basis.
Assistant Mayor and Cabinet Member for culture, tourism and events, Councillor
Wendy Simon, said:- "We are delighted that Merseyrail is an official
cultural partner and it makes a real statement that such a strong and
established brand understands the value of culture to Liverpool and the wider
City region. We have an extensive and diverse events programme in the City and
thanks to the creativity and commitment of our arts sector, there is something
for visitors to see and do every day of the year. Having a travel partner,
reinforces how easy it is to get around our region to take in the amazing
cultural assets on our doorsteps. These transport messages are particularly
important when we are staging large scale, outdoor events when getting thousands
of people to and from the City quickly and safely is paramount. We look forward
to working with Merseyrail on our next big event - the new-look fireworks
display in November; and together we can make sure the thousands who attend will
have an unforgettable experience, for all the right reasons."
A Merseyrail spokesperson said:- "We are very pleased to continue our
official association with Liverpool's cultural programme, for the first time
giving away complimentary tickets for return travel anywhere on the Merseyrail
network for 1 day. We hope that this gesture will encourage people who don't
usually take the train to give it a go, and that their experience on Merseyrail
will add to the overall success of their trips out. With the city's cultural
offer richer and more vibrant than ever, we are keen to encourage people,
whether they're from the area or beyond, to take advantage of the wide range of
events and activities available locally."
Other benefits of the deal include an onsite Merseyrail branding at events;
seen recently at the Liverpool International Music Festival, the promotion of
'get there by train' messages before an event to promote the ease of this method
of travel and more free or reduced travel offers throughout the year. |
