Students urged to drink less
and enjoy more
STUDENTS are being targeted in the
latest phase of a campaign designed to reduce drunkenness in Liverpool. Using
the slogan 'Drink Less Enjoy More', it is aimed at 18 to 30 year olds and
warns that they risk having their night out cut short as bar staff may refuse to
It's got the backing of student representatives at the University of Liverpool,
Liverpool John Moores University (LJMU) and Liverpool Hope University, and is
being launched, on Friday, 14 October 2016, in Liverpool Students Union, on Byrom Street.
The aim is to encourage young people to cut back on how much they drink at home
before going out; so called:- 'pre-loading' - as well as how much they consume
when visiting bars, pubs and clubs.
It will use radio, digital and outdoor advertising near shops, pubs and bars,
and posters and other campaign material in bars.
The campaign, a joint initiative between Liverpool City Council, Merseyside
Police and CitySafe, aims to raise awareness of the 2003 Licensing Act, which
states it is illegal to:-
► Buy alcohol for someone who is clearly drunk.
► For bar staff to serve someone who is clearly drunk.
Both offences are punishable with a fine of up
to £1,000 and premises found to be serving people who are clearly drunk are also
at risk of being stripped of their licence, but local research shows only
of people are aware of the law.
Mayoral lead for Community Safety, Councillor Emily Spurrell, said:- "All
the evidence we have shows that 18 to 30 year olds are most likely to get drunk
on a night out, and this places a huge strain on public services such as the
Police, Ambulance staff and Hospitals at a time when they are already under
massive pressure. Almost 75% of 18 to 30 year olds who need an Ambulance
to take them to Hospital are taken between midnight and 5am. Most instances are
at the weekend, with many incidents preventable if people hadn't drunk too much.
We aren't telling people not to drink and we don't want to stop people enjoying
themselves. This is about having less, pacing your evening and not overdoing it.
That way you will have a better and safer night, significantly reducing your
chances of ending up in Hospital. We're working closely with bars and clubs in
the City Centre and around popular student areas on Allerton Road and Lark Lane
to support their staff to help keep people safer, and not serve them if they are
The Council's Alcohol and Tobacco Unit staff are running training sessions to
support bar staff to confidently refuse service to someone who is clearly drunk.
Merseyside Police will be actively enforcing the laws in order to reduce
drunkenness both in the City Centre and also areas popular with students around
Lark Lane and Allerton Road.
The campaign features a range of advertising including posters with text
conversations between friends to illustrate how their night out could be ruined
if they ignore the law, including:- "Dean, don't get too smashed
mate! We won't get served anywhere later" and "Looks like
an early taxi home for us lads. They won't serve us because Ryan's bladdered…Gutted
Superintendent Mark Wiggins from Merseyside
Police said:- "We know that
about ½ of all violent crimes committed are alcohol related and that if you
drink at home before going out, you are more likely to be involved in violence,
either as a victim or as an offender.
Liverpool's night time economy is famous and the City has a well deserved
reputation as a safe and vibrant place to enjoy a night out. Every weekend at
least 100,000 people come into town to enjoy the night life and we want to
ensure those people leave with great memories and are keen to come back time and
This scheme isn't about stopping people having a good time or aimed at those who
drink responsibly, it's there to help identify the small minority of people who
have too much alcohol and could end up being a danger either to themselves or
others. People should ask themselves whether they want to have their night ended
early having been refused entry to a bar due to them having consumed too much
alcohol too early. Drink sensibly and enjoy your night out with friends.
We are working with our partners to educate staff at licences premises so they
are not breaking the law by serving people who have clearly already had enough
Merseyside Police is committed to reducing violent crime and making the streets
safe and if successful. We hope this initiative will help make Liverpool an even
safer place for locals and visitors alike to enjoy a night out."
Liverpool Students' Union Vice President (Community Engagement), Daniel Crombleholme, said:-
"We all know that Liverpool is a fantastic City with a great culture and vibrant
night time economy. We want all students to have a great experience in the City
and love their time here. We also want students, both in front of and behind the
bar, to ensure that everyone has a safe and enjoyable time in our City's great
venues. LiverpoolSU is 1 of the 1st Unions in the UK to be awarded the Alcohol
Impact accreditation from the National Union of Students and the Home Office.
Our work aims to create a positive culture of responsible drinking and promotes
safer drinking behaviours on campus and in communities. We've worked closely
with all stakeholders in various campaigns for a number of years and Drink Less
Enjoy More is another great example of this great partnership work."
The campaign will run until the New Year - more information can
on Twitter @drinkless_enjoy.