Pedestrians urged – Watch
ADULT pedestrians are being urge to
watch their step and don't be distracted as they cross roads.
A new campaign is under way as figures show that 100 pedestrians aged between 26
and 59 have been killed or seriously injured on Liverpool's roads in the last 3
An analysis of the causes show that 2 out 5 adult pedestrians involved in
accidents had failed to look properly while crossing the road. Among the main
issues of concern are people using their phones as they step off the pavement or
being under the influence of drink.
The new campaign, fund by the Merseyside Road Safety partnership, and
spearheaded by the City Council's road safety team, has posters and digital
advertising at bus shelters, rail stations and other locations urging
pedestrians, for example, to keep their:- "Eyes on the road, not on your
Councillor Tim Beaumont, Mayor lead for wellbeing said:- "Many road safety
campaigns have been aimed at children or drivers, but the accident statistics
show there is an issue with adult pedestrians. So many people seem to get
engrossed with checking their phone that they step into the road without
looking. This campaign is just reminding pedestrians to use common-sense and
don't be distracted when crossing the road... the message is quite simply
''watch your step.''"