LJLA to become fundraising partner
with Alder Hey
LIVERPOOL John Lennon Airport (LJLA)
have announced that it is to become a fundraising partner with Alder Hey
Children's Charity and aims to raise around £100,000 over the next 12 months for
At a launch event held in one of the Airport's hangars, LJLA Senior Management
explained how plans to support the Charity were part of the Airport's strategic
priorities to enhance community engagement through its Community Plan.
Joined by senior representatives from Alder Hey Children's Charity and in front
of employees from a diverse cross section of businesses based at the Airport,
the Airport launched its #LJLALoves charity branding that will be used to
promote a host of fundraising activities over the coming months.
Employees at the Airport will be encouraged and given help to fundraise either
individually or as part of a team, with the common goal of reaching the target
figure for Alder Hey Children's Charity. Included in the planned activities is
an invitation to participate in a world record wheel barrow pushing attempt. The
'Moonlight Barrow Bolt' is to be held on the Airport runway 1 evening in
The funds raised will go towards supporting Alder Hey's latest initiative to
create a world class 'digital hospital' that harnesses the latest
in digital technology and applies it in the Children's Hospital environment to
transform communication and engagement between care providers, young patients
and their families.
However the Airport will also be working closely with Alder Hey to share their
expertise in managing passenger flows and applying this to the movement of
patients through the Hospital and to help improve their experience.
Carol Dutton, HR and Community Director at Liverpool John Lennon Airport
commented:- "As part of our Community Plan, we wanted to support a local
charity and for the many employees and their families here at the Airport, this
is a charity that is close to our hearts. By being able to contribute towards
both their plans for a digital Hospital and to give up time to share some of our
expertise with them, we can hopefully help the Hospital improve the experience
for their young patients and their families."
Iain Hennessey, Consultant Paediatric Surgeon and Clinical Lead for Innovation
at Alder Hey, commented:- "By innovating and applying digital 'app'
technology to our families' time in Hospital, we can vastly improve their
experience and their outcomes. The 'journeys' that our patients and their
families go on at Alder Hey are very different to the journeys embarked upon
from LJLA, but many of the principles are the same. We're hugely grateful to
LJLA for supporting our fundraising, and are looking forward to embarking upon
this exciting journey with them."