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Weekly Edition - Published  20 October 2016


Local News Report - Mobile Page


Consumers in the North West pay pennies for fish fingers so they can splash out on teabags

FROM Tetley teabags to Heinz Baked Beans, new research reveals the items consumers in the North West cannot live without and the things they are willing to compromise on to be able to afford those must haves.

The study from, the UK's most generous cashback shopping site, finds the majority (74%) of people look to pay less for certain grocery items such as fish fingers and biscuits, with the primary motivation being to save money (59%). Consumers also look to cut costs because they do not think certain items are worth paying more for (48%) and because they believe the quality is not different between price points (45%).

Alongside money saving efforts, 66% of consumers in the North West are motivated to search for the cheapest price for items such as frozen foods, so they can spend more on other products, like organic fruit and vegetables.

In order to bring down costs, 84% of people opt for supermarket own and cheaper alternatives to the leading brands, and 66% always buy what is on offer or what they can use a voucher code for 47%. 20% even plan their shopping trips around the days and times they know items will be cheaper, ie. late at night or on a Sunday afternoon.

Scrimp or splurge?

For 54% of consumers in the North West, there are particular grocery items they would buy whatever the price rather than go without. When it comes to what residents refuse to compromise on, meat and fish (72%) top the table, along with tea and coffee (69%). Toiletries such as toothpaste are also high on the list with 60% of people saying they pay a greater price for a particular brand and 57% pay more for shampoo and conditioner. 48% of people would always splash the cash on fresh fruit and vegetables.

Conversely, quick and convenient foods are picked up from the bargain bin as the majority (76%) of people aim to spend less on frozen foods. A further 74% buy the cheapest snacks and 73% do not mind buying cheap cooking kits and sauces. 72% tighten their belts when buying cleaning products for the home and shower gel (67%).

For 63% of residents in the North West, quality and taste are the determining factors when deciding which products are worth a higher amount. Brand loyalty is also an important influence with 50% of consumers paying more simply because they like a certain brand.

Natasha Rachel Smith, Consumer Affairs Editor for the website, said:- "We all have our little luxuries we can't live without. However, shoppers need to get into the habit of not paying full price for branded goods. Supermarkets often switch between hiking up the price of popular brands; knowing consumers will pay the price; and offering discounts. This means the price is never set in stone and with a bit of forward planning and savvy bulk buying, grocery bills can be kept down. Whether it's a splurge purchase or an everyday essential, shoppers should look around for the lowest priced retailer and make the most of discount codes, vouchers and cashback deals to get the best price possible."

Branded items residents in the North West cannot live without… even on holiday

Although consumers are happy to pinch the pounds on some grocery items, there are a few they cannot and will not live without. 39% of people in the North West even admit to taking their favourite branded items away with them on holiday or for an overnight stay because they refuse to go without or use an alternative.

The most common branded items people could not live without across the UK include:- Heinz Ketchup, Heinz Baked Beans, PG Tips, Yorkshire Tea and Hellman's Mayonnaise. Other interesting items included Branston Pickle, Irn-Bru and Whole Earth Peanut Butter.


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