Show is changing
AFTER 27 successful years in the NEC
Birmingham, The Clothes Show, owned by UK based global company Haymarket Media
Group, is relocating to Liverpool, for July 2017. The new location will be home
to the newly branded:- 'British Style Collective' presented by
'The Clothes Show', an immersive, interactive and 3 day City wide
festival, taking in iconic venues across Liverpool, that will celebrate fashion,
arts and culture on a scale not seen anywhere else in Europe. With the
full backing of Liverpool City Council, British Style Collective will form an
integral part of the UK's summer festival calendar, celebrating fashion, beauty,
music, wellbeing, fitness, health, and education in the creative arts. The show
will take over the whole of the ACC Liverpool site as well as utilising iconic
City Centre buildings including:- Liverpool Cathedral, St George's Hall, and
Camp and Furnace in the buzzing Baltic Triangle, over
7 July to 9 July 2017.
The new format will allow visitors access to a multitude of glamorous catwalk
shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the
Echo Arena for a fashion meets music theatre performance, food and drink
pop ups, plus access to a timetable packed with educational seminars, designer
trend presentations, beauty demonstrations, celebrity and influencer meet and
greets, and exclusive interviews. In what's been designed to attract new
visitors and exhibitors to the City over 1 weekend, visitors can also expect a
jam packed programme of vibrant nightlife, entertainment and music into the
early hours across the City.
Joe Anderson, Mayor of Liverpool said;- "The Clothes Show has long been
the leading fashion exhibition in the country. It is testament to the reputation
of this City and its credibility when it comes to staging major events that
Haymarket has chosen to make Liverpool the home to one of their flagship brands.
We have world class venues, a track record of entertainment and a City full of
people who live and breathe fashion. It really is a perfect fit."
30 years ago, The Clothes Show made a memorable debut on the BBC with a TV show
that would fast become one of the nation's favourite fashion forecasts. Borne
out of this success, The Clothes Show event emerged from behind our screens in
1989. With a heritage spanning across three decades, the show is renowned for
discovering and launching the careers of household names within the creative
industries. The Clothes Show consistently welcomed over the years 100,000
visitors to the NEC each December, making it the largest footfall event of its
kind and the leading fashion and beauty event in Europe.
Maryam Hamizadeh, Director of Exhibitions at Haymarket, commented:- 'We
are excited to announce our plans for 2017 and the launch of the British Style
Collective presented by The Clothes Show. We are thrilled to be working with
Liverpool City Council to enable us to curate the new, vibrant content and
format that will be current, fresh and dynamic.
As a City that celebrates and embraces culture and arts,
Liverpool not only supports fashion and diversity but encourages it, making the
City the perfect destination to launch the British Style Collective. The
festival will be a celebration of fashion, beauty and lifestyle at its finest,
giving our visitors the chance to discover bespoke brand experiences and pop ups
that they will not find on the high street. We aim to reach new audiences, form
new partnerships and provide original content. We will maintain The Clothes Show
brand heritage and authority as the market leading consumer fashion and beauty
exhibition, but refreshed to represent a new era and visitor experience within
such a rich cultural City."