Take-back Tuesday' will be biggest day for returns
THE Royal Mail predicts that 'Take-back Tuesday'
? the 1st working day in the New Year, will be the busiest day for
online shopping returns through the post as shoppers rush to send back unwanted
On Tuesday, 3 January 2017, returns of online purchases are predicted to jump by
more than 50% in a single day, versus the average number of return parcels per
day in December.
Their prediction is based on the number of returns parcels handled by Royal Mail
through its Tracked Returns service, which is used by more than 1000 e-retailers
for the return of unwanted online purchases.
In 2016, the month of January saw the highest returns volumes of the financial
The ease of returning online purchases is still a crucial part of the online
shopping experience with 38% of online shoppers saying a free returns policy is
likely to increase their online shopping frequency.
Clothing and footwear are most likely to be returned. Royal Mail's Delivery
Matters, Returns Special found that 30% of online shoppers when questioned said
they returned women's clothes, 17% sent back men's clothes, 16% returned
footwear and 7% decided to return children's clothes.
Royal Mail recently launched a new Returns Portal, to help online retailers
better manage customer returns, by giving them full visibility of items as they
make their way back to warehouses and stores.