Positive growth forecast for inbound tourism to the UK in
PLANNERS and Forecasts from VisitBritain, the national
tourism agency, indicate that 2017 is set to be another record year for inbound
tourism to the UK.
Spending by overseas visitors is predicted to reach ?24.1 billion in 2017, an 8%
increase on spending in 2016, which is expected to top out at ?22.3 billion.
The number of overseas visitors to the UK is expected to rise next year to 38.1
million visits, up 4% on 2016, which is likely to see about 36.7 million visits
by the end of 2017.
VisitBritain Chief Executive Sally Balcombe said:- "These figures not only
underpin a longer term pattern of growth for inbound tourism, one of our fastest
growing export industries, but also demonstrates its growing importance as a key
driver for economic growth and jobs. With our hotels, shops and attractions all
offering excellent value for overseas visitors right now, it's a great time to
come to Britain. Through our strategic partnerships and global marketing
campaigns we are converting aspiration to visit into bookings, ensuring that the
economic benefits of tourism are spread across all of Britain's nations and
VisitBritain's campaigns have continued to produce results and generated an
extra ?800 million across the nations and regions of Britain during the last
year. Every ?1 the Government invests in VisitBritain for international
marketing, has resulted in an overseas visitor spending ?23 here in Britain.
VisitBritain is positioning Britain as a must go now holiday destination through
its global #OMGB 'Home of Amazing Moments' campaigns to promote
the amazing experiences that can only be had here. It is part of the UK
Government's global GREAT Britain campaign, which showcases the very best of
what Britain has to offer as a place to visit, study, invest and do business.
Promoting the diversity of Britain's tourism offer across all its nations and
regions will continue in 2017 through a range of activities, events and
► England's 'Year of Literary Heroes' will celebrate literary
anniversaries and milestones.
► Wales will pay tribute to epic myths and legends of yore with the:-
'Year of Legends!'
► Scotland is set to celebrate its rich past during the:- 'Year of
History, Heritage and Archaeology...'
Following on from a year which has seen anniversaries celebrated for William
Shakespeare, Beatrix Potter, Charlotte Bronte and Roald Dahl, the literary theme
continues next year with special events to commemorate.
► The 20th Anniversary of the 1st Harry Potter book ?
Harry Potter and the Philosopher's Stone.
► The 125th Anniversary of the first Sherlock Holmes publication.
► The 200th Anniversary of the death of Jane Austen.
Other celebrations, attractions and openings in 2017 include:-
► Hull ? the UK City of Culture 2017.
► 2017 World Athletics Championships and World Para Athletics Championships in
July and August.
► 2017 ICC Champions Trophy in June at grounds in Cardiff, London and
► 70 years of the Edinburgh festivals. These will see the City being transformed
like never before with music, science, film, art, theatre, dance, literature and
► The 25th anniversary of the Premier League.
► 2017 ICC Women's Cricket World Cup final will be held at Lord's Cricket
► 2017 Women's Rugby World Cup will be held in Belfast.
► New Hadrian's Cavalry exhibition; a wall wide exhibition celebrating the elite
Roman cavalry regiments that guarded Hadrian's Wall and projected the power of
Imperial Rome 2,000 years ago.
► Glynn Vivian Art Gallery in Swansea, Wales, will host the Leonardo da Vinci;
10 Drawings from the Royal Collection.
► British Music Experience moves from London to Liverpool; the new permanent
attraction opens at the historic Cunard Building, on the Pier Head, in February
► Blue Whale comes to the Natural History Museum after 35 years of the
Diplodocus skeleton display the central display in the museum's Hintze Hall is
set to change in the summer of 2017 to a blue whale skeleton, marking the start
of a decade of transformation for the museum.
Tourism is Britain's 7th largest export industry and 3rd largest service sector.
The industry is also a major job creator, for example every 22 additional
Chinese visitors that come to Britain create an additional job in the sector.
Inbound tourism was worth more than ?26 billion to the UK economy in 2013.